Mercora Brings Music to Google Talk; Mercora Enables Any Google Talk User to Search, Find, and Listen to Music From the World's Largest Music Search and Discovery Network.

SANTA CLARA, Calif. -- Mercora, Inc. today launched Mercora IM Radio for Google Talk, bringing Mercora's innovative music search and discovery service to Google Talk users. As a result, Google Talk users gain the ability to browse and listen to their friends' music as well as seamlessly access Mercora Music Search to find and listen to any music on the worlds' largest and most diverse user contributed music network. Users can download Mercora IM Radio at http://gtalk.mercora.com.

"We've seen that the musical experience on Mercora is immersive, contagious, social and a natural extension to instant messaging," said Srivats Sampath, president and CEO, Mercora. "Google's open communication model now enables us to extend Google Talk beyond instant messaging and talk to music search and sharing between friends and family."

Mercora's integration with Google Talk

Mercora IM Radio integrates with Google Talk using the open XMPP (Extensible Messaging and Presence Protocol) and SASL (Simple Authentication and Security Layer) protocols to give users an enriched and seamless online experience that includes the following:

--Single sign-on into Mercora using an existing Google Talk (GMail) username and password. This simple login process saves the user from creating and managing new identities.

--One-click integration with friends' networks already built around Google Talk.

--Ability to browse and listen to music from Google Talk friends' libraries.

--Access to the world's largest user-contributed music catalog with the ability to search, find and listen to any music from others on this network.

An Immersive Music Experience

Mercora's user-contributed network, where individuals legally webcast their own music mixes in CD quality sound to others on the network, has grown into the largest catalog of music on the Internet with over 3 million unique tracks and over 50,000 channels of music available at any time. The average Mercora user logs in for more than three hours and 20 minutes, and spends approximately 43 minutes listening to music every day.

Pricing and Availability

Mercora for Google Talk is available today, free to all Google Talk registered subscribers.

About Mercora, Inc.

Mercora's mission is to catalog and organize the world's music and audio content and make it universally searchable and legally listenable for everyone. Mercora (www.mercora.com) is headquartered in Santa Clara, CA.