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Mercedes' Smart Cars race into Macklowe's 340 Mad.


A ground breaking exhibition of Smart Cars, the innovative new automobile design by Mercedes Benz Mercedes Benz

expensive automobile and status symbol. [Trademarks: Crowley Trade, 368]

See : Luxury
 U.S., that was exhibited at the Museum of Modern Art is on view in the lobby of Macklowe Properties' office building at 340 Madison Avenue Madison Avenue, celebrated street of Manhattan, borough of New York City. It runs from Madison Square (23d St.) to the Madison Bridge over the Harlem River (138th St.). In the 1940s and 50s, some of the major U.S.  through September 2006.

The Smart Car addresses the environment with its fuel efficiency; responds to safety considerations with its compact steel housing and deals with highway crowding through its compressed wheelbase wheel·base  
n.
The distance from the center of the front wheel to that of the rear wheel in a motor vehicle, usually expressed in inches.


wheelbase
Noun
.

340 Madison has been reinvented by the New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 architectural firms of Moed de Armas & Shannon and Gensler. They turned a 1920s, irregularly-shaped, masonry structure into a modern and efficient glass fronted office building on Madison Avenue between 43rd and 44th Streets.

The lobby of 340 Madison Avenue is a highly sophisticated environment utilizing large slabs of Indiana limestone Indiana Limestone or Bedford Limestone is a common term for Salem limestone, a geological formation primarily quarried in south central Indiana between Bloomington and Bedford.  and designed to facilitate art exhibitions.

The Smart Car exhibit is the first to take place in this space.
COPYRIGHT 2006 Hagedorn Publication
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Transcripts
Publication:Real Estate Weekly
Date:May 3, 2006
Words:150
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