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Mercato bags two DSF awards and announces the winners of the mega prizes for this Dubai Shopping Festival.

Summary: As the curtains are lowered on this season of the Dubai Shopping Festival Dubai Shopping Festival started on February 15 1996 as a retail event intended to revitalise retail trade in Dubai. It has since been promoted as an tourist attraction. This yearly month long event is usually scheduled during the first quarter of the year. , Mercato was announced a winner twice in a glitzy glitz   Informal
n.
Ostentatious showiness; flashiness: "a garish barrage of show-biz glitz" Peter G. Davis.

tr.v.
 ceremony concluding the fascinating festival. For the third consecutive year, the Renaissance-themed mall has been on the top of the winners list. This year Mercato received the first award for being a patron sponsor of the DSF DSF Dubai Shopping Festival
DSF Digital Solidarity Fund
DSF Division of State Facilities
DSF David Suzuki Foundation
DSF Dispersion Shifted Fiber
DSF Dansk Sportsdykker Forbund (Danish Sport Diving Federation) 
, while the second culminated the mall's efforts for celebrating the DSF in a very innovative way, and competently deserved the "Best Shopping Mall Promotion Award".

As the curtains are lowered on this season of the Dubai Shopping Festival, Mercato was announced a winner twice in a glitzy ceremony concluding the fascinating festival. For the third consecutive year, the Renaissance-themed mall has been on the top of the winners list. This year Mercato received the first award for being a patron sponsor of the DSF, while the second culminated the mall's efforts for celebrating the DSF in a very innovative way, and competently deserved the "Best Shopping Mall Promotion Award".

Following the closing event, Mercato along with its sister mall Town Centre Jumeirah, drew the winners of the mega prizes in an exhilarating atmosphere, to conclude their DSF Carnevale!

Almost half a million dirhams was given away during this magnificent campaign, which the two malls ran during the DSF this year. With the theme of a Venetian Carnival, both malls saved no effort in bringing the highest quality entertainment especially flown in from Italy, as well as the valuable prizes, to their loyal customers. Part of the campaign was a Spend-to-Win promotion that entitled en·ti·tle  
tr.v. en·ti·tled, en·ti·tling, en·ti·tles
1. To give a name or title to.

2. To furnish with a right or claim to something:
 shoppers who spent Dhs 200 and more to enter the draws of the malls. Adding to the worthy bargains and amazing a·maze  
v. a·mazed, a·maz·ing, a·maz·es

v.tr.
1. To affect with great wonder; astonish. See Synonyms at surprise.

2. Obsolete To bewilder; perplex.

v.intr.
 discounts of up to 80% in some of the participating stores, the prizes were a precious reward for the customers to look forward to.

The Al Zarooni Group -- through its two retail properties; Mercato and Town Centre Jumeirah - allocated two HUMMER H3s The Hummer H3 SUV/Tri/x is a vehicle from General Motors' Hummer division, introduced in 2006. The H3 is the smallest of the three Hummer models, and though the H3 concept car was a pickup truck, the final vehicle is a conventional SUV.  and four weekly prizes for two to Venice, Italy, for winners to visit the Venetian Carnival, in line with the promotion's wonderful theme.The Holiday Lounge -- soon to open a new branch in Mercato -- teamed up with the luxurious 5 star Abano Grand Hotel in the Veneto region of Italy to offer four prizes of a three-night stay for two people. Situated in the stunning spa town

Main article: Mineral spa
A spa town, or simply spa, is a town frequented mainly for health reasons, to "take the waters". The word comes from the Belgian town Spa.
 of Abano, the sumptuous sump·tu·ous  
adj.
Of a size or splendor suggesting great expense; lavish: "He likes big meals, so I cook sumptuous ones" Anaïs Nin.
 hotel specialises in natural thermal spa treatments which are renowned for their healing and anti-ageing properties.

Furthermore, the daily prizes courtesy of various Mercato and Town Centre Jumeirah tenants -- which included Damas gift vouchers and Sharaf Digital televisions - helped to ensure a larger number of lucky winners.

"We usually give one vehicle away as the grand prize, but this year we thought to double the prizes to maximize the winning opportunities in our malls and that was incredibly well received. Shoppers enjoyed the various entertainment activities as well as the fireworks fireworks: see pyrotechnics.
fireworks

Explosives or combustibles used for display. Of ancient Chinese origin, fireworks evidently developed out of military rockets and explosive missiles and accompanied the spread of military explosives westward to
 shows at the mall. And being an Italian themed mall, Mercato shoppers enjoyed the Venetian theme and the chance to win holidays to the real carnival in Venice. We are very glad that the DSF promotion was a success, despite expectations, and Congratulations to the winners of this year", said Rana Jaser, PR & Corporate Communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise.  Manager of Mercato and Town Centre Jumeirah.

2009 Al Bawaba (www.albawaba.com)

2009 Al Bawaba (Albawaba.com)

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Publication:Albawaba.com
Article Type:Awards list
Date:Feb 19, 2009
Words:569
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