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Mercata Listens to Its Customers and Delivers; Customer-Driven Company Adds Six New Departments in Less than Six Months.


BELLEVUE, Wash.--(BUSINESS WIRE)--Oct. 27, 1999--

Mercata(TM), Inc., (http://www.mercata.com), a new and revolutionary e-commerce company that brings consumers together to drive down prices on a variety of premium products, today announced the launch of its newest product departments just in time for holiday shopping -- "Appliances," "Gifts & Gadgets," "Hobbies It may never be fully completed or, depending on its its nature, it may be that it can never be completed. However, new and revised entries in the list are always welcome. This is a list of hobbies.  & Collectibles," "Luggage LUGGAGE. Such things as are carried by a traveller, generally for his personal accommodation; baggage. In England this word is generally used in the same sense that baggage is used in the United States. See Baggage. " and "Watches & Jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion.

The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring.
."

In August Mercata announced its "Baby" department, the first addition since the site launch. Mercata's "Holiday" department an a wide variety of products such as jewelry boc, Sharp, Graco, Cuisinart and Casio.

Mercata encourages its customers to make product and brand requests. It relies on these requests to help launch new products anking on "Product Request," located under the detive feedback on the site's offerings, usability How easy something is to use. Both software and Web sites can be tested for usability. Considering how difficult applications are to use and Web sites are to navigate, one would wish that more designers took this seriously. See user interface and usability lab.  and service. Our customers let us know what they want, and we deliver."

About Mercata

Mercata (http://www.mercata.com) is a next-generation interactive retailing company established to provide customers with a quick, simple and secure shopping experience unlike any other on the Web today. Mercata's dynamic group-buying process is made possible by its patent pending We-Commerce(TM) business methods and technology, which provide the means for consumers to join together to get amazing a·maze  
v. a·mazed, a·maz·ing, a·maz·es

v.tr.
1. To affect with great wonder; astonish. See Synonyms at surprise.

2. Obsolete To bewilder; perplex.

v.intr.
 deals on name-brand products in appliances, baby, electronics, hobbies and collectibles, home and garden, luggage, sports and fitness, gifts and gadgets, tools, watches and jewelry departments. Mercata is revolutionizing retailing through new business methods such as its PowerBuy(TM) service and its proprietary We-Commerce technology. Mercata, Inc., founded in September 1998, is a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 with funding from Vulcan Ventures Inc., Highland Capital Partners Highland Capital Partners is a global venture capital firm with offices located in Boston, Silicon Valley, Geneva, and Shanghai. Since its inception in 1988, the firm has invested in more than 180 early and growth stage companies and taken a sector-focused approach to investing in , Global Retail Partners, Europ@web, Amerindo and other investors.

"Mercata," "We-Commerce" and "PowerBuy" are trademarks of Mercata, Inc. All other names and brands referred to above are marks of their respective owners.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 27, 1999
Words:295
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