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Mercata Builds on BroadVision to Create Next-Generation E-tailing Web Site for Interactive Shoppers.

BELLEVUE, Wash.--(BUSINESS WIRE)--April 19, 1999--

BroadVision's Advanced Personalization Features Ensure

Customer Satisfaction

Mercata Inc. today announces a partnership with BroadVision (Nasdaq:BVSN) the leading supplier of one-to-one e-business applications for the extended enterprise, to deliver personalized, interactive retail shopping online. Building on BroadVision's industry-leading e-commerce engine, One-To-One Commerce, Mercata is creating the exciting, innovative and secure shopping experience customers seek when they shop for premium brands for home and play.

Mercata's online shop-doors will open this spring.

The BroadVision One-To-One Commerce application solution provides shopping functionality tightly integrated with personalization and transaction engines. The result is a compelling shopping experience that will attract, retain and extend relationships with Mercata shoppers. With BroadVision One-to-One Commerce, Mercata is able to reorganize the e-tail site to match each customer's interest, so the Mercata site is always relevant and engaging to regular customers.

"We need a scalable e-commerce solution that offers advanced personalization, comprehensive transactions, and one-to-one relationship management capabilities," said Niklas Gustafsson, Mercata vice president of research and development. "BroadVision's One-to-One Commerce is the only e-commerce Internet application with end-to-end solutions for high-volume transactions, which make it possible for us to achieve our goal of unbeatable customer satisfaction."

The unique personalization capabilities of BroadVision One-to-One Commerce, based on the individual relationship with each customer, allow Mercata to customize the experience to distinct shoppers' behaviors and preferences, versus categorically recommending content to visitors developed from habits of the entire user base.

"We are proud to add Mercata to our roster of successful and satisfied customers," said Sandra Vaughan, BroadVision's vice president of marketing. "We are continuing to enhance our established leadership position by offering our customers a highly scalable and vigorous e-commerce solution enabling our customers to build one-to-one relationships with each Web visitor."

About BroadVision One-To-One Commerce

BroadVision One-To-One Commerce is an extensible and flexible electronic commerce application from BroadVision(R), Inc., which helps Internet businesses sell more efficiently to online customers, whether they are consumers, businesses or channel partners. With industry-leading instant personalization, BroadVision One-To-One Commerce enables fast-moving, high transaction companies to instantly change the products, prices, promotions and other content to better meet user needs -- even on a user's first visit. With BroadVision One-To-One Commerce, retail stores or online shopping malls can scale to the transaction levels of American Airlines or RS Components, while providing the personalized sales assistance of a neighborhood store.

About BroadVision, Inc.

BroadVision, Inc. is the leading worldwide supplier of one-to-one e-business applications for relationship management across the extended enterprise. BroadVision's end-to-end solutions enable companies to rapidly deploy and cost-effectively operate secure, scalable, intelligent, and flexible e-commerce business and knowledge management applications for the financial services, retail, distribution, high technology, telecommunications, and travel industries.

The company's entire product line has experienced exceptional growth and increasing acceptance by Global 2000 businesses with over 250 customers including American Airlines, Credit Suisse, Development Bank of Singapore, Ernst & Young, Fingerhut, Hewlett-Packard, Liberty Financial, META Group, Nortel Networks, Oracle, RS Components, Thomas Cook, Visa USA and Xerox.

BroadVision is headquartered in Redwood City, Calif., and maintains an extensive network of subsidiaries and licensed resellers in North and South America, Europe, Australia and Asia. The company can be reached at 650/261-5100 or at-

About Mercata

Mercata, Inc., founded in September 1998, is a privately held company with initial funding from Vulcan Ventures Inc. Mercata is a next-generation interactive shopping company established to provide customers with a quick, simple and secure shopping experience unlike any other on the Web today. Mercata will enter the electronic retailing market with its shopping Web site in the spring of 1999. In the year 2000, Mercata will deploy interactive cable television shopping in selected markets in the United States. Ultimately, Mercata's vision is to offer universal electronic shopping to consumers worldwide, allowing them to shop for anything, anytime, anywhere, anyhow.

Mercata is a service mark of Mercata, Inc. BroadVision and BroadVision One-To-One are trademarks or registered trademarks of BroadVision, Inc. in the United States and other countries.
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Publication:Business Wire
Geographic Code:1USA
Date:Apr 19, 1999
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