Mercado Software and YourAmigo Partner to Drive More Traffic & Higher Conversions on E-Commerce Sites; The Two Companies to Present Joint Solution in Webinar on March 15, 2006.

PLEASANTON, Calif. -- Leading E-Commerce Search & Merchandising Solution provider Mercado Software, and leading Search Engine Optimization (SEO) technology company, YourAmigo, today announced a strategic partnership to help online businesses increase bottom-line website profitability by maximizing the effectiveness of lead generation on the web and active-selling online.

YourAmigo drives prospective buyers to websites by ensuring the business, its products, and relevant keywords show up at the top of web search engine results. Once the customer is at the site, Mercado's search, navigation and merchandising solution makes it easy for the web shopper to select products for purchase -- and perhaps even buy a related item or multiple items in the process.

According to Susan Aldrich, SVP at Patricia Seybold Group, in her recent E-merchandising Framework report, "Investments in search engine marketing (SEM) will drive visitors to your site. What happens when they arrive? Are you doing the best you can to connect buyers with your products? Do you make sure they can swiftly find all that they'll need in order to be successful?"

YourAmigo's intelligent SEO technology service, Spider Linker(TM) discovers deep dynamic content, and makes it accessible to the search engines by creating a "bridge" between them and the website to allow all content to be found and indexed. Spider Linker also automates the optimization of all content on a website so it ranks very highly in the search engines -- all without the need for any redesign of web pages. Spider Linker also automatically updates and maintains new and changed pages on the web site and continuously optimizes those pages.

Mercado's Commerce Search & Navigation (CSN) platform not only helps online businesses convert dramatically more visitors into buyers, and its advanced site merchandising technology is designed to increase average order size and items per transaction.

The powerful combination of Mercado and YourAmigo accelerates e-commerce revenue by delivering the right prospects to your site, and actively selling to them from the moment they arrive, using the most advanced e-commerce merchandising available. Another benefit of the joint solution to e-businesses is decreased abandonment rates and increased time spent on their site.

"We see this partnership as a classic one-two punch," said Gary Smith, Vice President of Global Sales and Marketing at YourAmigo. "Our solution is extremely complementary to Mercado's, and we're excited to announce the first collaboration in our industry to combine best-of-breed SEO technology services with advanced site search & merchandising.

"The key to sales success lies in filling the funnel with high-converting leads, and proper sales execution," said Robbie Traube, Vice President of Global Sales and Alliances at Mercado. "Through our partnership with YourAmigo, we're now offering our customers the ability to close more online business than ever before by generating significant site traffic, and actively selling to those prospects at every point of interaction once they're on the site."

Mercado's and YourAmigo's solutions are currently available for integration, and are ideally suited for both retail and B2B e-commerce organizations who want to maximize both their web and site search investments by getting more qualified prospects -- and turning them into repeat customers.

To find out more, join Mercado and YourAmigo on March 15th, 2006 for "More Traffic and Higher Conversions: How the Mercado/YourAmigo Partnership Delivers More Natural Search Traffic, Automated Merchandising and Higher Conversion Rates." Sign up for this webinar at www.mercado.com.

About YourAmigo

YourAmigo is an international corporation with offices in the U.S.A., Europe, and Asia-Pacific. YourAmigo is one of the world's broadest search engine companies with technology, products and services covering both organic and paid search engine optimization and search engine marketing services, business intelligence services and web site search. YourAmigo is the leading global provider of intelligent, highly-automated search engine optimization services for clients such as Sony, Virgin, Reebok, Thomas Cook, HSN Catalog Services, Brookstone, and Boston Scientific. For more information about YourAmigo, please visit www.youramigo.com or call [phone].

About Mercado Software

Mercado is the leading e-commerce search & merchandising software solution specialist for online multi-channel retail and B2B organizations. By enabling a superior buying experience and equipping business managers with a powerful platform on which to implement merchandising strategies, retailers and businesses can constantly grow their business results. Sears, Williams-Sonoma, JCPenney, Macy's, Tower Records, MSN, and OfficeMax, are some of the companies benefiting from Mercado's solutions. For more information about Mercado Software, please visit www.mercado.com or call [phone].