Mentor CEO Rhines to keynote PCB West.ATLANTA -- Dr. Walden C. Rhines, chief executive and chairman of Mentor Graphics Mentor Graphics, Inc (NASDAQ: MENT) is a US-based multinational corporation dealing in electronic design automation (EDA) for electrical engineering and electronics, as of 2004, ranked third in the EDA industry it helped create. , will describe how changes in IC design, as well as globalization globalization Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation and outsourcing, are behind a revolution in circuit board design in his keynote at the PCB PCB: see polychlorinated biphenyl. PCB in full polychlorinated biphenyl Any of a class of highly stable organic compounds prepared by the reaction of chlorine with biphenyl, a two-ring compound. Design Conference West (pcbwest.com) in March. The keynote takes place March 16 at 9 a.m., at the San Jose San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. Convention Center. According to Rhines, most companies try to minimize changes to the PCB design flow until something really breaks. Then it's not just a matter of design tool performance--it becomes a matter of getting the job done at all, especially with tight schedules and tough requirements for manufacturability and cost. Rhines plans to discuss changes that are already "breaking the process," changes ahead and ways that companies can address the resulting problems in PCB design flow. The keynote is a free event for conference and exhibition-only registrants; however, space is limited. Interested attendees are urged to register for the keynote at pcbwest.com. Now in its 13th year, PCB West will be held March 15-19. The exhibition, featuring the leading suppliers of EDA (1) (Electronic Design Automation) Using the computer to design, lay out, verify and simulate the performance of electronic circuits on a chip or printed circuit board. products and services and PCB manufacturers, will be held March 16-17, opening at 10 a.m. each day. Edited by Mike Buetow |
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