Men's Outdoors & Recreation Channel, National Shooting Sports Foundation Help Wingshooters Find Hunting Access Using Interactive TV Technologies.TV Viewers Can Enter to Win Prizes and Locate Bird-Hunting Preserves Without Leaving Their Sofa DENVER -- The Media Group (TMG TMG - TransMoGrifier. An early language for writing recursive descent compilers. It was macroed from the IBM 1604 to the IBM 709 to the IBM 7094 to the GE-635, where it was used by McIlroy and Morris to write the EPL compiler for Multics. ), formerly known as Turner Media Group, and the National Shooting Sports Foundation The National Shooting Sports Foundation, or NSSF, is a non-profit trade association for the shooting, hunting and firearms industry. Based in Newtown, Connecticut, NSSF's membership includes manufacturers, distributors, retailers, sportsmen's organizations and media. (NSSF NSSF National Shooting Sports Foundation NSSF Naval Submarine Support Facility NSSF NORAD Software Support Facility ) announced today an agreement to deliver to viewers of TMG's owned-and-operated television channel, Men's Outdoors & Recreation, an interactive TV experience to help hunters find preserves to enjoy their sport. Viewers of the half-hour, branded entertainment Branded Entertainment, also known as Branded content or Advertainment, is the combination of an audio-visual program (TV, radio, podcast, etc.) and a brand. It can be initiated either by the brand or by the broadcaster. TV show, Wingshooting USA, can locate bird-hunting preserves close to home or across the country as well as enter a contest to win a Polaris ATV (1) (Advanced TV) An early name for the digital TV standard proposed by the Advisory Committee on Advanced Television Service (ACATS). See ACATS. See also ATV Forum. (2) (Analog TV) Refers to the NTSC, PAL and SECAM analog TV standads. and other prizes, all by using their TV remote control. This interactive TV campaign is available to more than 12 million viewers of Men's Outdoors & Recreation who have DISH Network See DBS. iTV-enabled set-top boxes. This iTV campaign runs through Dec. 23, 2006. Wingshooting USA raises awareness of the convenience, access and quality experiences offered by today's bird-hunting preserves. This iTV advertising and programming initiative promotes to hunting enthusiasts a free, easy-to-use, searchable, national database of hunting preserves. Created and produced by TMG, this comprehensive iTV campaign lets viewers do the following by simply using their remote control: * During a scheduled broadcast of Wingshooting USA TV program on Men's Outdoors & Recreation, viewers select a "trigger," or on-screen on·screen or on-screen adj. & adv. 1. As shown on a movie, television, or display screen. 2. Within public view; in public. prompt, that takes them to an informative three-quarter-screen i-Ad or web-like environment on their TV while the Wingshooting program continues uninterrupted in a one-quarter screen; * During a 30-second TV commercial aired across several national network channels, viewers click on a trigger to telescope to the long form Wingshooting USA TV program already in progress on TMG's Men's Outdoors & Recreation; * Enter instantly to win a Polaris ATV, a hunt at a preserve, or tickets to a NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. race; * Locate a wingshooting preserve with up to nine-digit zip code zip code System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities. precision. "We selected TMG's iTV ad tools in an effort to reach out to bird hunters across America who watch the Men's Outdoors & Recreation channel and are searching for a great place to hunt," said Doug Painter, president of NSSF. "This campaign is a new and innovative way to reach our audience from the comfort of their home." "Using TMG's iTV advertising applications combined with our powerful transactional network channels, NSSF is engaging a far greater audience than they would by simply running traditional 30-second spots," added Gary Turner, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and chairman of The Media Group. "NSSF is taking advantage of compelling technologies like on-screen triggers, i-Ads, set-top box audience analysis and requests for information or RFIs," said Marc Krigsman, president of The Networks Group, a TMG division operating eight transactional TV networks including Men's Outdoors & Recreation. "TMG continues to build customized solutions for programmers who can use our advanced technology platform to instantly draw viewers to become active participants with their products and services. Viewers who do not yet have iTV-enabled set-top boxes will get the same compelling programming while being provided on-screen audio and visual opportunities to engage and participate in the programming." Wingshooting USA is a partnership between NSSF, Black's Wing and Clay, Waterfowl waterfowl, common term for members of the order Anseriformes, wild, aquatic, typically freshwater birds including ducks, geese, and screamers. In Great Britain the term is also used to designate species kept for ornamental purposes on private lakes or ponds, while in , and the North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. Gamebird Association. About NSSF The National Shooting Sports Foundation is the trade association for the shooting, hunting and firearms industry. Formed in 1961, the National Shooting Sports Foundation is a not-for-profit organization with a membership of more than 3,000 manufacturers, distributors, retailers, sportsmen's organizations and publishers. Visit www.nssf.org or www.wingshootingusa.org. About The Media Group The Media Group (TMG), formerly known as Turner Media Group, provides interactive TV advertising, direct response programming and transactional TV networks. TMG owns and operates eight transactional networks: The Men's Channel, Healthy Living Channel, Beauty & Fashion Channel, Resort and Residence, iDrive, Men's Outdoors & Recreation, America's Preview Channel and iShop TV. Comprised of three divisions -- The Ad Group, The Networks Group, and The iTV Group -- TMG reaches an aggregate of more than 100 million homes nationwide through EchoStar's DISH Network satellite TV and major cable TV distributors such as Comcast, Time Warner, Bright House Networks and Cox in select markets. TMG represents more than 6 million ad avails annually. Visit www.themediagroup.com. About Men's Outdoors & Recreation Channel Men's Outdoors & Recreation (MOR MOR abbr. middle-of-the-road MOR adj abbr (MUS) (= middle-of-the-road) → para el gran público MOR adj abbr (Mus) (= ) delivers 24 hours of transactional programming with popular outdoor and sporting enthusiast shows. MOR can be seen on DISH Network satellite TV nationwide and on select regional Time Warner, Bright House Networks, Cox, and Comcast cable TV services. For more information on MOR or programming schedules, visit www.mensoutdoorsandrecreation.com. |
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