Men's Health Announces 2007 Urbanathlon Race Date, Expands Event to Two U.S. Cities.-- Introduces "Men's Health Men's Health Definition Men's health is concerned with identifying, preventing, and treating conditions that are most common or specific to men. Mission" to Raise Funds for Charity Partner Challenged Athletes Foundation -- -- Online Registration Open at www.MensHealthUrbanathlon.com -- NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Men's Health, published by Rodale, Inc., will expand its signature event, the Men's Health Urbanathlon[TM] & Festival to two U.S. cities, announced Jack Essig, VP/Publisher of Men's Health. The unique race concept which utilizes an urban "playing field" will take place in New York on Saturday, September 29 and will add a race in Chicago on Saturday, October 20, 2007. The event is tentatively scheduled to expand to a third city--San Francisco--in Spring 2008. The Men's Health Urbanathlon[TM] combines traditional race elements with obstacle course obstacle course n. 1. A training course filled with obstacles, such as ditches and walls, that must be negotiated speedily by troops undergoing training or participants in an obstacle race. 2. components in iconic city landmarks. The race finishes with a day-long festival that features live entertainment, health and wellness expos, interactive sports, concessions, sampling and demonstrations by a range of vendors. Says Essig, "We designed this event to grow nationally and are thrilled to make it happen so quickly. Thanks to an overwhelming response, we can bring the passion and mission of our brand beyond New York this year. Chicago and San Francisco are excellent cities to further connect with our readers and bring new Men's Health guys on board." Race Courses The New York race will start at 7am on September 29 in Central Park and move down the West Side Bike Path. Racers will face urban obstacles at Piers 84 and 54, then make their way into the historical Financial District where they tackle 52 flights of stairs at 7 World Trade Center, then meet their final obstacle in Battery Park. Participants cool down with a walk to the free Festival, which is open to the public, at the South Street Seaport The South Street Seaport is a historic area in the New York City borough of Manhattan, located where Fulton Street meets the East River, and adjacent to the Financial District. The Seaport is usually considered a historical district, distinct from the neighboring Financial District. . The Chicago race will begin at 8am on October 20 in Grant Park's Butler Field where participants will run north and face urban obstacles at the Navy Pier and North Avenue Beach. Upon returning south, Urbanathletes head to Northerly Island for another urban obstacle, then on to a vigorous stair climb at Soldier Field. From there, racers will move back north toward Butler Field for a final obstacle challenge and the finish line. The race will conclude with a free Festival at Grant Park, rain or shine. Registration Registration is now open to participate in the New York event on Saturday, September 29 and the Chicago event on Saturday, October 20. Go to http://menshealthurbanathlon.com to sign up and for more information on route details. Charity Partner The Men's Health Urbanathlon([TM]) & Festival will again make a contribution to the Challenged Athletes Foundation (CAF CAF - constant applicative form ), a national charity that empowers disabled athletes around the world. This year, Men's Health is introducing the "Men's Health Mission" to further support the cause, supplying fundraisers with their own web-page, fundraising kit, inspirational emails and an opportunity to earn prizes such as adventure trips, sports watches and hi-tech bikes should they meet their race goals. Sponsors The Dodge brand renewed their presenting sponsor status for both the New York and Chicago events and will have the All-New Dodge Avenger serve as Presenting Sponsor (the All-New 2008 Dodge Avenger hit dealerships in Spring 2007). Official sponsors include Boss Orange (a Hugo Boss label), BSN BSN abbr. Bachelor of Science in Nursing , ESQ Noun 1. Esq - a title of respect for a member of the English gentry ranking just below a knight; placed after the name Esquire Britain, Great Britain, U.K. SWISS and Crocs Crocs Inc. (NASDAQ: CROX) is an American company founded by Lyndon "Duke" Hanson, Scott Seamans, and George Boedecker[1] in July 2002. Based in Boulder, Colorado, the firm was created to market a lightweight plastic shoe first developed and manufactured by Foam . Crunch Fitness is the event's national gym partner and will be offering classes germane ger·mane adj. Being both pertinent and fitting. See Synonyms at relevant. [Middle English germain, having the same parents, closely connected; see german2. to the race. Aura360, a full-service experiential marketing firm specializing in the creation, management and production of action/adventure event and media properties, will be executing the Men's Health Urbanathlon([TM]) & Festival. About Men's Health Men's Health is the largest men's lifestyle magazine brand in the world with 36 editions and a worldwide readership of 18.5 million. Published 10 times a year in the U.S. by Rodale, Men's Health speaks to every aspect of a man's life, providing its readers with the latest information on health, fitness, fashion, nutrition, relationships, travel, gear and money. Men's Health was named to Adweek's "Hot List" of top-ten magazines ('04, '05); Advertising Age's "A-List" for general excellence ('03, '04); a Capell's Circulation Report "Best Newsstand Performer of the Decade" ('04) and top-ten "Best Performer in Circulation" for the past three consecutive years; as well as one of min magazine's "Most Notable Launches" of the past 20 years. The magazine also won a National Magazine Award in the personal service category ('04). In addition, Rodale publishes Prevention, Women's Health Women's Health Definition Women's health is the effect of gender on disease and health that encompasses a broad range of biological and psychosocial issues. , Runner's World, Best Life, Bicycling, Backpacker, Mountain Bike, and Organic Gardening, as well as nearly 100 new books a year. Recent New York Times Bestsellers include Martha Stewart's The Martha Rules; Bill Maher's New Rules: Polite Musings of a Timid Observer; The Abs Diet; The South Beach Diet; The South Beach Diet Cookbook; Pete Rose: My Prison Without Bars; and Dr. Shapiro's Picture Perfect Weight Loss. About Dodge With 1.4 million vehicles sold globally in 2005, Dodge is the No. 5 nameplate in the U.S. automotive market. Overall, Dodge has a 7 percent market share in the United States. In the minivan market, Dodge has a 19 percent market share; in the truck market, 16 percent; and 4 percent of the car market. This year, Dodge Caliber paved the way for international expansion of the brand. Hot on the heels of Caliber are the all-new 2007 Dodge Nitro, Caliber SRT (1) (Source Routing Transparent) An IEEE-standard that provides bridging between Ethernet and Token Ring networks. Ethernet LANs use transparent bridging, and Token Ring LANs use source route bridging (SRB). 4 and a D-segment vehicle. About the 2008 Dodge Avenger The 2008 Dodge Avenger is an all-new mid-size sedan that combines bold, aggressive Dodge styling with innovative interior features, high-levels of safety and reliability, exhilarating performance and excellent fuel efficiency of 30 miles per gallon Noun 1. miles per gallon - the distance traveled in a vehicle powered by one gallon of gasoline or diesel fuel unit, unit of measurement - any division of quantity accepted as a standard of measurement or exchange; "the dollar is the United States unit of (mpg) (32 mpg based on 2007 EPA EPA eicosapentaenoic acid. EPA abbr. eicosapentaenoic acid EPA, n.pr See acid, eicosapentaenoic. EPA, n. fuel economy standards). Among the Avenger's standard features that would make any commuter safer and more comfortable are side-curtain and front-seat-mounted side air bags, Chill Zone[TM], theft alarm and a tilt/telescoping steering wheel. The Dodge Avenger has a starting U.S. MSRP MSRP Manufacturer's Suggested Retail Price MSRP Message Session Relay Protocol MSRP Multi-Species Recovery Plan (US Fish & Wildlife Service) MSRP Member of the Society for Radiological Protection (UK) of $18,895, including destination. About Aura360 Aura360 was founded to animate client brands through the creation and development of emerging sports properties. Aura360's marketing and production expertise is structured into three operating units; Properties, Productions and Consulting. Properties, comprised of owned or represented events and media programming, features the Jeep[R] World of Adventure Sports on NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. , Teton Gravity Research (TGR TGR Teton Gravity Research TGR Total Goiter Rate TGR Tiergenetischer Ressourcen (German: animal-genetic resources) TGR Things Gone Right TGR Thermal Gradient TGR Terminal Growth Rate (finance theory & valuation) ), and Union Square Street Sessions. Productions, consisting of video production, event management and creative assignments, includes the Men's Health Urbanathlon and the SCORE Baja 1000. Current consulting clients include Mountain Creek Resort and Madison Square Garden Current arenas in the National Hockey League Western Conference Eastern Conference . To learn more, please visit aura360.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion