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Membership survey shows high degree of satisfaction.


Earlier this year, TEI 1. (communications) TEI - Terminal Endpoint Identifier.
2. (text, project) TEI - Text Encoding Initiative.
 conducted a membership satisfaction survey. Reprising a survey conducted three years ago, the 2006 survey was designed to help the Institute better understand members' perceptions, preferences, and involvement, as well as to solicit suggestions for improving performance in the key areas of education, networking, and advocacy The act of Pleading or arguing a case or a position; forceful persuasion. . The earlier survey confirmed a high degree of satisfaction among the Institute's members, and the results of 2006 survey are wholly consistent: TEI appears to be doing a superior job of balancing the diverse needs and interests of its membership.

To enhance the reliability and credibility Believability. The major legal application of the term credibility relates to the testimony of a witness or party during a trial. Testimony must be both competent and credible if it is to be accepted by the trier of fact as proof of an issue being litigated.  of the results as well as ensure the confidentiality Restrictions on the accessibility and dissemination of information. Confidentiality is one of the six fundamental components of information security (see Parkerian Hexad).  of individual response, TEI contracted with an independent research firm, MemberSurvey.com (a division of Readex READEX Readiness Exercise  Research), to administered, analyzed an·a·lyze  
tr.v. an·a·lyzed, an·a·lyz·ing, an·a·lyz·es
1. To examine methodically by separating into parts and studying their interrelations.

2. Chemistry To make a chemical analysis of.

3.
, and reported the results. (MemberSurvey. com also assisted the Institute in developing the survey instrument.)

Methodology and Design

TEI invited all current members of the Institute to participate in the survey. Members were initially invited by email to complete an Internet-based survey. Reminders were sent periodically to those who had not yet responded. Members with undeliverable un·de·liv·er·a·ble  
adj.
Difficult or impossible to deliver: undeliverable mail.



un
 emails or members for whom no email address See Internet address.  was available were invited by mail to complete either an enclosed en·close   also in·close
tr.v. en·closed, en·clos·ing, en·clos·es
1. To surround on all sides; close in.

2. To fence in so as to prevent common use: enclosed the pasture.
 paper survey or the Internet-based survey.

Data were collected between January January: see month.  3 and February February: see month.  20, 2006. The response rate was 27 percent, less than the response rate three years ago, but typical for surveys of this type.

The survey questions focused on three broad areas:

* The members themselves and their views of TEI membership in general.

* The ways members are involved, and the importance of (and level of satisfaction with) the various offerings and services provided by TEI.

* What TEI might do differently or better in the future to satisfy the members' needs?

About Ourselves

Several survey questions centered on members' own circumstances CIRCUMSTANCES, evidence. The particulars which accompany a fact.
     2. The facts proved are either possible or impossible, ordinary and probable, or extraordinary and improbable, recent or ancient; they may have happened near us, or afar off; they are public or
, such as their level of experience, and how long they had been a TEI member. Additionally, MemberSurvey. com was able to compare demographic See demographics.  data for respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy.  against the Institute's full membership data. The high degree of correlation correlation

In statistics, the degree of association between two random variables. The correlation between the graphs of two data sets is the degree to which they resemble each other.
 between the two bolsters confidence that the survey results are representative of all TEI members.

The typical respondent In Equity practice, the party who answers a bill or other proceeding in equity. The party against whom an appeal or motion, an application for a court order, is instituted and who is required to answer in order to protect his or her interests.  had been a member of TEI for 8 years (up 1 year from 2002), with 13 percent having been members for 20 years or more. A third were in their first five years of membership (see Figure 1). Geographically ge·o·graph·ic   also ge·o·graph·i·cal
adj.
1. Of or relating to geography.

2. Concerning the topography of a specific region.



ge
, 88 percent of survey respondents are located in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , with 8 percent in Canada Canada (kăn`ədə), independent nation (2001 pop. 30,007,094), 3,851,787 sq mi (9,976,128 sq km), N North America. Canada occupies all of North America N of the United States (and E of Alaska) except for Greenland and the French islands of , and 4 percent in other countries. This is very similar to results from TEI's 2002-2003 survey.

The typical respondent had been a member of TEI for 8 years (up 1 year from 2002), with 13 percent having been members for 20 years or more.

The typical TEI member has worked in the tax field for 22 years, with 14 percent indicating 30 years or more, and only 5 percent fewer than 10 years (See Figure 2). Also, as in 2002-2003, about half of survey respondents indicated that they are the senior tax executive for their company.

The survey asked members what, in their view, was the biggest challenge facing corporate tax professionals. Figure 3 identifies the top 10 challenges identified in the comments. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the comments, the best way for TEI to assist its members in meeting these challenges is to continue to offer quality educational programs and increase the frequency and types of opportunities for members to become, and remain, informed. Those commenting often encouraged the Institute to continue its advocacy efforts aimed at reducing the compliance burden. And many suggested that TEI develop or funnel "best practices" or benchmarking
For the geolocating game, see benchmarking (geolocating). For other uses of the term 'benchmark' see benchmark.


Benchmarking (also "best practice benchmarking" or "process benchmarking") is a process used in management and particularly strategic
 information for its members, particularly as a way of addressing the added burdens of financial reporting and Sarbanes-Oxley Section 404 compliance.

The survey asked whether TEI members belonged to other tax-related organizations. Of those responding, 43 percent indicated that they are members of one or more tax-related organizations; this is up from 38 percent in the 2002-2003 survey. Those who indicated they were members of other organizations were asked how TEI compares with these other organizations. An overwhelming majority of responses indicated that TEI was comparable or better, and most view their TEI membership as complimentary to their membership in other organizations. Many responses identified the other organizations in which members participated. The primary ones are identified in Figure 4.

Four questions sought to assess members' "bottom line" evaluations of TEI membership. One, repeated from the 2002-2003 survey, asked them to rate the value received for their TEI membership dues, using a five-point scale where 0 = poor and 4 = excellent. The average rating on this scale across all respondents remained steady from 2002-2003, at 3.4. In this survey, 87 percent rated the value at 3 or 4 (excellent).

Members were also asked to rate the extent to which TEI membership provides value for each of 10 distinct tax areas using a 5-point scale (where 4 = a great extent and 0 = not at all). In addition to choosing a rating, respondents could select "does not apply" (DNA DNA: see nucleic acid.
DNA
 or deoxyribonucleic acid

One of two types of nucleic acid (the other is RNA); a complex organic compound found in all living cells and many viruses. It is the chemical substance of genes.
). Ratings of 3 or 4 are denoted as favorable fa·vor·a·ble  
adj.
1. Advantageous; helpful: favorable winds.

2. Encouraging; propitious: a favorable diagnosis.

3.
; of 0, 1, or 2 as unfavorable. Perhaps not surprisingly, the area in which TEI provides value to the greatest number of members is federal, with 82 percent favorable and only 9 percent unfavorable. Planning and research, compliance, and controversy are all rated favorably fa·vor·a·ble  
adj.
1. Advantageous; helpful: favorable winds.

2. Encouraging; propitious: a favorable diagnosis.

3.
 by about two-thirds of members; state and local, management, international, and financial reporting by at least a majority. Results for those parts of the question that are comparable to 2002 have not changed significantly. Figure 5 summarizes the results for this question.

[FIGURE 5 OMITTED]

Two new "bottom line" questions were asked in the 2005-2006 survey: one to gauge gauge

In manufacturing and engineering, a device used to determine whether a dimension is larger or smaller than a reference standard. A snap gauge, for example, is formed like the letter C, with outer “go” and inner “not go” jaws, and is used to
 the likelihood that members will renew their TEI memberships when they next come due, and the other asking respondents to rate the likelihood they would recommend TEI membership to a colleague. The survey data predicts an exceptional 94 percent renewal rate among TEI members. That includes a full 75 percent who rate their renewal likelihood at the top of the scale ("definitely def·i·nite  
adj.
1. Having distinct limits: definite restrictions on the sale of alcohol.

2. Indisputable; certain: a definite victory.

3.
 will"), and only two respondents saying they "definitely will not." The likelihood that members would recommend TEI membership to a colleague is perhaps the most stringent "bottom line" measure for an organization. Since to recommend is to stake your own reputation, those willing to do so give a very strong endorsement A signature on a Commercial Paper or document.

An endorsement on a negotiable instrument, such as a check or a promissory note, has the effect of transferring all the rights represented by the instrument to another individual.
 and typically generate effective word-of-mouth publicity for the organization. The survey data predicts that 89 percent of members responding would commend com·mend  
tr.v. com·mend·ed, com·mend·ing, com·mends
1. To represent as worthy, qualified, or desirable; recommend.

2. To express approval of; praise. See Synonyms at praise.

3.
 TEI membership to their colleagues.

The survey data predicts that 89 percent of members responding would commend TEI membership to their colleagues.

Gauging Current TEI Benefits & Programs

The bulk of the survey was designed to gauge members' involvement in, the importance of, and their satisfaction with, the various programs, activities, and services provided by TEI.

The survey asked members to indicate the number of times they had personally done 22 activities associated with TEI membership in the last 3 years. A similar question was asked in 2002-2003. Results are shown in Figure 6. A majority of members have taken advantage of their membership in TEI in the following ways over the last three years are:

* Read a feature article in The Tax Executive (90%)

* Read a technical submission Submission
Elliott, Anne

reluctantly gives up her fiancé on her family’s advice. [Br. Lit.: Jane Austen Persuasion in Magill I, 734]
 in The Tax Executive (83%)

* Used the print Membership Roster ROSTER. A list of persons who are in their turn to perform certain duties, required of them by law. Tytler, on Courts Mart. 93.  (67%)

* Used the online membership directory (51%)

* Obtained information about a TEI educational program from www.tei.org See .org.

(networking) org - The top-level domain for organisations or individuals that don't fit any other top-level domain (national, com, edu, or gov). Though many have .org domains, it was never intended to be limited to non-profit organisations.

RFC 1591.
 (58%)

* Attended a chapter meeting (87%)

* Sent a member of your staff to a TEI conference, course, or seminar (54%)

Use of the printed version of TEI's Membership Roster is down 14 points from 2002, while use of the online directory gained a dozen points. Participation in telephone or online seminars rose from 32 percent in 2002 to 46 percent in 2006.

In results more or less comparable to 2002-2003, about a third of members report attending one or more Annual or Midyear mid·year  
n.
1. The middle of the calendar or academic year.

2.
a. An examination given in the middle of a school year.

b. midyears A series of such examinations.
 Conferences, meaning that two-thirds of members have not attended either conference in the last three years. Attendance percentages are markedly lower for those who have been members for less than five years and for those located outside the United States.

An extensive survey question asked respondents to indicate familiarity with, importance of, and satisfaction, with 30 programs, products, services and activities currently offered as benefits of TEI membership (only importance was asked about in 2002-2003). The 30 benefits were grouped into 5 major areas:

* Networking Opportunities

* Education of Members

* Advocacy

* Website

* Other Benefits/Activities

Most members were familiar with TEI membership benefits. Benefits not familiar to at least a quarter of members overall include LMSB LMSB Large and Mid-Size Business  Bonus Sessions following the Midyear Conference, conference materials available for purchase, tax department management roundtables at Annual Conference, online (web-based) seminars, week-long courses, regional conferences, and regional, national, and chapter liaison Liaison may refer to:
  • Liaison (French), the pronunciation of a word-final consonant due to a following vowel sound in French
  • Liaison officer a military officer who coordinates different forces or national units usually at staff level
 meetings. In addition, members seemed unfamiliar with the email and messaging features, as well as the discussion forums, on the website. And for those who had been members fewer than five years, lack of familiarity with particular benefits is even more of an issue; most benefits are unknown to them at rates 20 points or greater than those seen for those who had been members longer.

In the same question, members who were familiar with the benefits were asked to rate their importance, using a scale where 0 = not at all important and 4 = extremely important. Those rated important by a majority of members include:

* Networking opportunities at the Chapter level

* Chapter meetings

* 2- or 3-day seminars

* Technical submissions

* Online job bank

* Online membership directory

* The Tax Executive magazine

* Membership Roster (print version)

* Monthly member email message

* Chapter job bank or employment committee

For each familiar item, members were also asked to rate their satisfaction with TEI's performance. Ideally, the proportions for important and satisfied should be equal, or nearly so. To the extent a benefit is important but members are less than satisfied, a gap for improved performance exists. Under this analysis, the benefits showing the greatest improvement potential include:

* Networking at the Industry Group level

* Online (web-based) seminars

* Job bank

* Chapter websites

* Chapter job banks or employment committees

No benefit had a dissatisfactory performance rating by 10 percent or more of members as a whole. This means that, while there is room to increase positive satisfaction, the Institute is not faced with battling overt Public; open; manifest.

The term overt is used in Criminal Law in reference to conduct that moves more directly toward the commission of an offense than do acts of planning and preparation that may ultimately lead to such conduct.


OVERT. Open.
 dissatisfaction in regard to its many benefits.

As in 2002-2003, members were asked whether TEI is providing too much or too little information in each of four areas. On balance, members believe TEI is providing slightly too much information in the areas of educational programs, advocacy, and organizational goals or activities (though majorities are satisfied in all three cases). Response is more even with respect to tax developments.

Members were also asked to rate how much they like receiving information from TEI in various ways. Email messages were rated positively by 83 percent of members, up 8 points from 2002-2003. Other proportions are similar to the prior survey results: 76 percent favorable for The Tax Executive, 51 percent for regular mailings, and 50 percent for TEI's website.

A new question for the 2005-2006 was included to help the design and promotion of the Institute's educational efforts. Members were asked to rate how important each of 6 factors is in determining whether they will attend a TEI educational program, using a 0 to 4 importance scale. Clearly, quality content and location are the key factors for members deciding whether or not to attend a TEI educational program; of minimal significance are recreational opportunities or a spouse/companion program (see Figure 8).

A related question provided members an opportunity to suggest ways TEI could improve its educational programs that would make respondents more likely to attend (or send staff). The importance of location is reflected in the comments. In many cases, specific locations were suggested. Additionally, scheduling of programs, including their duration, commanded as much attention as location in the comments. Figure 9 summarizes the major suggestions.

Future Directions

One part of the survey asked how important it would be that TEI conduct each of 5 new activities in the future, using the standard importance scale. At least 3 out of 4 members found 3 prospective offerings important:

* A set of "best practices" or metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM.  to be used for benchmarking tax departments (82%)

* Salary survey (79%)

* Survey of corporate tax departments (size, structure) (74%)

The salary survey and survey of corporate tax departments were also asked about in the 2002-2003 survey, with similarly high interest expressed. Two items were new to the 2006 survey, and are rated important by slightly under half of TEI members:

* Evaluation and certification program for tax departments based on TEI benchmarking standards (45%)

* Certification program for individual tax professionals completing specialized spe·cial·ize  
v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es

v.intr.
1. To pursue a special activity, occupation, or field of study.

2.
 training provided or approved by TEI (41%)

To round out the examination of how TEI might better serve members, the survey asked members to share any recommendations they might have for improving TEI's networking opportunities, educational activities, and advocacy efforts at the Institute or Chapter levels, or for any other comments. A gratifying grat·i·fy  
tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies
1. To please or satisfy: His achievement gratified his father. See Synonyms at please.

2.
 number of members responding used this opportunity to simply praise the Institute and express their appreciation. Many did so even while offering recommendations. Figure 10 shows the top recommendations generally.

Conclusion

Given an exceptionally high predicted renewal rate of 94 percent, TEI does appear to be doing a superior job of balancing the diverse needs and interests of its membership. Hence, TEI should generally keep doing what it has been doing. But that does not suggest that TEI cannot improve, and the 2005-2006 satisfaction survey was not just an exercise in validating val·i·date  
tr.v. val·i·dat·ed, val·i·dat·ing, val·i·dates
1. To declare or make legally valid.

2. To mark with an indication of official sanction.

3.
 the status quo [Latin, The existing state of things at any given date.] Status quo ante bellum means the state of things before the war. The status quo to be preserved by a preliminary injunction is the last actual, peaceable, uncontested status which preceded the pending controversy. .

The Institute's leadership, in particular the 2006-2007 leadership team, has reviewed the results of the survey in shaping its goals and objectives for the coming year. TEI's staff will also be using the data from the survey to make improvements to TEI programs, communications, and service to members. At the June June: see month.  2006 Leadership Seminar, the survey results will be shared with the incoming Incoming is a 3-D shooter developed by Rage Software and published by Interplay. The PC version was released in late 1998, and the Dreamcast version, a launch title for the console, was released in 1998 in Japan and in 1999 in the rest of the world.  chapter presidents to help them better understand the important role of TEI's chapters, and glean glean  
v. gleaned, glean·ing, gleans

v.intr.
To gather grain left behind by reapers.

v.tr.
1. To gather (grain) left behind by reapers.

2.
 ways to make chapter level activities of even greater value to members.

The Institute's leadership, in particular the 2006-2007 leadership team, has reviewed the results of the survey in shaping its goals and objectives for the coming year.

In sum, member input has been, and will continue to be, invaluable. TEI thanks those members who responded to the survey, and reminds all members that you need not wait for the next survey to provide input; if you have questions, comments, or concerns, please contact Timothy Timothy, epistles in the New Testament
Timothy, two letters of the New Testament. With Titus they comprise the Pastoral Epistles, in which St. Paul addresses his coworkers as the guardians and transmitters of his teaching.
 McCormally at 202.638.5601, or by email at tmccormally@tei.org.
Figure 1: Length of Time as a TEI Member

<5 yrs             34%
5-9 yrs            25%
10-14 yrs          17%
15-19 yrs          11%
20+ yrs            13%

Note: Table made from pie chart.

Figure 2: Experience in Tax Field

<10 yrs            5%
10-14 yrs         13%
15-19 yrs         22%
20-29 yrs         46%
30+ yrs           14%

Note: Table made from pie chart.

Figure 3: Ten Biggest Challenges Facing the Corporate
Tax Professional

Top Ten Challenges Facing the Corporate Tax Professional
(Listed in order of number of comments)

1  Financial Accounting & Reporting (Including Sarbanes-Oxley
     Section 404 Requirements)
2  Keeping Up to Date with Changing Laws & Regulations
3  Increasing Workload but Dwindling Resources
4  Increased Compliance Burden & Disclosure Requirements
5  Lack of Understanding Regarding the Role of the Tax Department
   within the Company
6  Recruiting & Retaining Qualified Staff
7  Difficult Enforcement Environment & Dealing with Auditors
8  Career Satisfaction & Professional Development
9  Managing the Tax Rate and Risk
10 Increased Complexity from Globalization

Figure 4: Other Tax-Related Organizations in which
TEI Members Participate

Other Tax-related Organizations in which TEI Members Participate
(Listed in order of times identified)

* Other Local, Regional, or Industry Specific Organization
* Council on State Taxation
* American Institute of Certified Public Accountants (Tax Division)
* Manufacturers Alliance (MAPI)
* Canadian Tax Foundation
* American Bar Association (Tax Section)

Figure 6: Involvement--Done 1 or More Times in
Last 3 Years

read Tax Executive article                              90%
read Tax Executive technical submission                 83%
read or downloaded submission online                    41%

used print Membership Roster                            67%
used online membership director                         51%

obtained ed program info from web site                  58%
paid dues online                                        44%
registered for ed program online                        40%

attended Chapter meeting                                87%
sent staff to TEI conference/course/seminar             54%
participated in phone or online seminar                 46%
attended 2-3 day seminar                                41%
attended Annual Conference                              33%
attended Midyear Conference                             30%
attended a regional conference                          26%
attended a week-long course                              7%

used RIA/Carswell discounts                             21%
posted job in job bank online                           20%
participated in Institute committee                     18%
responded to thread in online forum                     18%
started a thread in online forum                        16%
participated in developing a submission                 10%

Note: Table made from bar graph.

Figure 7: Most Important TEI Benefits

networking: Chapter level                                81%
networking: Industry Group                               48%
networking: Institute level                              47%

Chapter meetings                                         75%
2- or 3-day seminars                                     50%
Annual Conference                                        41%
Midyear Conference                                       39%
industry sessions at Conferences                         39%
telephone seminars                                       39%
online seminars                                          34%
regional conferences                                     34%

technical submissions                                    61%
Chapter liaison meetings                                 39%
national liaison meetings                                33%

job bank                                                 53%
membership directory online                              51%
Chapter websites                                         43%
discussion forums                                        41%
email and messaging features                             37%

The Tax Executive                                        78%
Membership Roster (print)                                67%
monthly email message                                    56%
chapter job bank/employment committee                    54%

Note: Table made from bar graph.

Figure 8: Importance of Factors in Deciding Whether
or Not to Attend a Program

content (speakers/topics)                               98%
location                                                80%
registration fee                                        52%
meals and lodging expense                               42%
recreational opportunities                              11%
spouse/companion program                                 7%

Figure 9: Making Attendance at TEI's Educational
Programs More Likely

Making Attendance at TEI's Educational Programs More Likely
(Listed in order of times identified)

* Offer at a Different Location or Specific Location
* Offer at a Different Time, Shorter Duration, or More Frequently
* Keep Costs to Attend Low or Make Lower
* Less General, More Relevant & Practical Topics
* "Keep up the Good Work"
* Maintain Quality Speakers & Better Manage Their Content

Figure 10: Making Attendance at TEI's Educational
Programs More Likely

Improving TEI & Other Comments (Listed in order of times identified)

* More Educational Programs or Opportunities to Get Technical Content
* Improve or Make Better Use of the Website
* More or Better Opportunities to Network with Other Members
* Make Programs More Technical
* Promote TEI's Advocacy Efforts & Opportunities to Get Involved
* Better Coordination Between the Institute & Chapters and Between
  TEI & Other Organizations
COPYRIGHT 2006 Tax Executives Institute, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Tax Executive
Date:May 1, 2006
Words:3077
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