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Melissa Moore Joins DVDPlay as Senior Vice President Retail Operations and Sales.


Retail Sales Leader Brings Retail Experience and Leadership to Leading DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 Movie Rental Kiosk Operator

SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif. -- DVDPlay today announced that Melissa Moore has joined the executive team as senior vice president of retail operations and sales.

Moore joins DVDPlay after 14 years at ADVO Inc., the nation's largest direct mail and in-home print marketing company, where she was deployed for the last three years as the national account executive for Team Safeway.

She was responsible for 16 cross-functional partnership teams, 11 retail divisions and nine category groups that designed and delivered profitable, scalable and sustainable marketing solutions. Her responsibilities included managing top and bottom line performance and delivering $40 million in targeted direct mail and data-driven print marketing programs.

Prior to Safeway, Moore was senior account representative at the Oakland Tribune where she was part of the original development team responsible for launching the newspaper's TMC TMC Technology Marketing Corporation (Norwalk, Connecticut)
TMC Texas Medical Center (Houston, TX)
TMC Traffic Message Channel
TMC The Movie Channel
TMC Traffic Management Center
 product and Market Saturation In economics, "market saturation" is a term used to describe a situation in which a product has become diffused (distributed) within a market; the actual level of saturation can depend on consumer purchasing power; as well as competition, prices, and technology.  Program. Before joining the Tribune, Moore was at Foote, Cone and Belding Advertising where she was responsible for managing a $20 million account in media buying for Taco Bell Taco Bell Corp., a subsidiary of Yum! Brands, Inc., is a Mexican-style quick service restaurant chain based in Irvine, California, United States. The restaurant has locations primarily in the United States and Canada, but also operates outlets in several other markets.  and Volume Shoes.

"Melissa's expertise in large national account management and sales, especially her broad background with Safeway, will play an instrumental role in building and maintaining our relationships with major retail chains and extending our leadership position in the movie rental kiosk marketplace," said Chuck Berger, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , DVDPlay.

About DVDPlay

DVDPlay's (www.dvdplay.com) easy to use, credit card enabled kiosks hold more than 500 DVDs, ensuring that there will be plenty of the hottest new movie releases available. Movies can be rented in less than 60 seconds. DVDPlay kiosks are conveniently located in stores and restaurants that customers typically visit two to three times per week. There are more than 1,000 DVDPlay kiosks located in 35 States and Canada. DVDPlay's kiosks are networked and powered by patent-pending software that enables dynamic pricing, promotions, inventory management, advertising and movie trailer insertions as well as the capture and measurement of key business metrics. DVDPlay kiosks meet all federal and state regulations including UL, FCC (1) (Federal Communications Commission, Washington, DC, www.fcc.gov) The U.S. government agency that regulates interstate and international communications including wire, cable, radio, TV and satellite. The FCC was created under the U.S.  and ADA Ada, city, United States
Ada (ā`ə), city (1990 pop. 15,820), seat of Pontotoc co., S central Okla.; inc. 1904. It is a large cattle market and the center of a rich oil and ranch area.
 certification.

For information, visit the DVDPlay website at: http://www.dvdplay.com
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 10, 2007
Words:362
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