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Melanoma International Foundation Endorses Coolibar's Sun Protective Clothing.

Protect your family this summer with Coolibar's sun protective clothing and swimwear lines

MINNEAPOLIS, May 6 /PRNewswire/ -- This spring, Coolibar, the nation's leading provider of quality sun protective clothing, receives the distinct honor of becoming the Melanoma International Foundation's (MIF) first officially endorsed sun protective apparel. MIF provides melanoma family/patient support through their helpline and moderated forum, as well as early detection/prevention awareness education for all ages. In recognition of Coolibar's mission to help families stay safe in the sun, MIF is recommending Coolibar's clothing and accessories to consumers across the nation.

According to MIF's President and Founder, Catherine Poole, a melanoma survivor and author of Melanoma Prevention Detection and Treatment, "In addition to seeking shade and avoiding the prime hours of sun exposure, we recommend Coolibar sun protective clothing to our community, their families and those who seek advice on how to avoid getting melanoma but still want to enjoy being outdoors."

MIF only endorses products that are proven to be sun protective by an independent laboratory and does not accept compensation for their endorsement.

"The Foundation's support of Coolibar's products further encourages us to continue innovating and providing the very best in sun protection," said John Barrow, founder and president of Coolibar. "We're honored to receive their first endorsement."

Coolibar has received several other honors including becoming the first apparel line to receive the Skin Cancer Foundation's recommendation. Now the most recommended sun protective clothing brand, Coolibar has expanded its offerings this year to include more apparel for an active lifestyle, including new gardening, cycling and swimwear lines.

Additionally, Coolibar supports MIF for its Safe from the Sun campaign taking place this summer, including a 5K race/walk at Villanova University on May 10 and an urban scavenger hunt at the Seattle Centre on June 1. Both events will offer the public free screening for melanoma/skin cancer and a health/wellness expo.

About Coolibar

Based in Minneapolis, Coolibar was founded in 2001 to bring Australia's world-leading approaches to sun protection to the American market. The company has extensively redesigned Australian sun protective clothing styles to meet the tastes and needs of fashion- and health-conscious Americans. For information about Coolibar, go to http://www.coolibar.com/ or call 1-800-926-6509.

About Melanoma International Foundation:

Based in Philadelphia, MIF was founded in 2003 by melanoma survivor Catherine Poole to provide what she could not find when she was diagnosed: the facts and reassurance. The foundation navigates melanoma patients and their loved ones through their toll-free helpline, (866-463-6663) email response system and professionally moderated forum. MIF endeavors to reduce the burden of melanoma in the lives of patients, families and the public through educating about the prevention, early detection and treatment of melanoma. For more information: http://www.safefromthesun.org/

CONTACT: Carol Schuler of Haberman and Associates, +1-612-372-6451, carol@modernstorytellers.com, for Coolibar

Web site: http://www.coolibar.com/ http://www.safefromthesun.org/
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Publication:PR Newswire
Date:May 6, 2008
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