Meister Media launches "Croplife Iron" magazine.

The Plant Protection Group of Meister Media Worldwide (Willoughby, OH) has begun the publication of CropLife Iron, a bimonhtly magazine for agricultural retailers who want to upgrade or replace their current equipment. It has an initial controlled circulation of 17,500.

A spin-off of Meister's CropLife, a monthly that serves the fertilizer and pesticide manufacturing, retailing and distribution fields, the new title is designed to offer information on "the latest and greatest in large equipment for retailers," the company said. The tabloid-size publication includes editorial information on the latest news in equipment manufacturing, maintenance advice and equipment test drive results, as well as specification sheets with identification of key features. Feature articles cover sprayers, tenders and trailers, valves and hoses, mixing and blending equipment and guidance systems.

Editorial also includes profiles of successful relationships between equipment dealers and retailers, and data on NH3 applicators and equipment. Meister's Plant Protection Group also produces Farm Chemicals International and PrecisionAg magazines.