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Meineke.

With a 10-year background in human resources at IBM, Herbert Love III faced another transfer in 1988. Instead, he decided to strike out on his own with a Meineke franchise in Atlanta, GA. Eleven years later, he has no regrets. In fact, Herb has achieved three consecutive one-million sales years.

Why Meineke? "I place great value on brand-name recognition. I wasn't interested in the risks of opening Herb Love's Repair Shop. I've seen too many independent operations come and go."

Herb stresses, however, that business success takes more than franchisor support. "You can't just plunk down your money, open the doors, and wait for customers. It's taken a lot of effort on my part. I'm physically in the shop, proactive, always looking for that next commercial account or asking customers to refer their friends to Meineke."

Herb Love's success is punctuated by the fact that he's now building a new 12-bay Meineke. "We flat outgrew our capacity. We needed to grow to keep growing"

Do you recommend the Meineke system to potential franchisees? "Yes, but realize that it takes more than saying I want to be my own boss. You need to take stock of just who you are. If you have the drive, attitude and commitment to succeed, Meineke provides the opportunity."
COPYRIGHT 1999 Earl G. Graves Publishing Co., Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:franchising
Publication:Black Enterprise
Article Type:Brief Article
Date:Sep 1, 1999
Words:213
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