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Meineke.

With a 10-year background in human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees.  at IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Herbert Love III faced another transfer in 1988. Instead, he decided to strike out on his own with a Meineke franchise in Atlanta, GA. Eleven years later, he has no regrets. In fact, Herb has achieved three consecutive one-million sales years.

Why Meineke? "I place great value on brand-name recognition. I wasn't interested in the risks of opening Herb Love's Repair Shop. I've seen too many independent operations come and go."

Herb stresses, however, that business success takes more than franchisor support. "You can't just plunk down Verb 1. plunk down - set (something or oneself) down with or as if with a noise; "He planked the money on the table"; "He planked himself into the sofa"
plonk, flump, plank, plump, plump down, plunk, plop
 your money, open the doors, and wait for customers. It's taken a lot of effort on my part. I'm physically in the shop, proactive, always looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 that next commercial account or asking customers to refer their friends to Meineke."

Herb Love's success is punctuated by the fact that he's now building a new 12-bay Meineke. "We flat outgrew out·grew  
v.
Past tense of outgrow.
 our capacity. We needed to grow to keep growing"

Do you recommend the Meineke system to potential franchisees? "Yes, but realize that it takes more than saying I want to be my own boss. You need to take stock of just who you are. If you have the drive, attitude and commitment to succeed, Meineke provides the opportunity."
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Title Annotation:franchising
Publication:Black Enterprise
Article Type:Brief Article
Date:Sep 1, 1999
Words:213
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