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Megola Partners with J&D to Debut Total Solution for Dairy Farms at World Dairy Expo; Total Solution Program Expected to Increase Revenues by $30 Million over Three Years.


CORUNNA, Ontario Corunna is a community in southwestern Ontario, Canada, located on the St. Clair River, across from the U.S. state of Michigan approximately nine kilometers south of the city of Sarnia. Corunna is located in St.  -- Megola, Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
: MGOA) - a leading solution provider in physical water treatment, microbiological control, wastewater treatment and air purification -- announced today that it will be launching the Total Solution at this year's World Dairy Expo The World Dairy Expo, or World Dairy Exposition, is a cattle show held annually at the Alliant Energy Center in Madison, Wisconsin, United States. Considered the largest and most important dairy cattle Show in North America, it has been held in the first week of October since 1967.  September 28th through October 2nd in Madison, WI. Developed jointly with J&D Manufacturing, Inc., the Total Solution is a program for improving water quality and productivity at dairy farms. As many as 65,000 people - primarily dairy farm owners and producers - are expected to attend this year's World Dairy Expo.

"This show will provide Megola (and its partner - J&D Manufacturing, Inc.) with the opportunity to introduce its revolutionary new system for improving water quality, optimizing milk production, and increasing revenues and profits for dairy farmers Dairy Farmers is one of Australia's largest and oldest dairy manufacturers, established in 1900, supplying products to local and international markets such as eastern Europe, the Middle East and Asia. . This is by far one of the biggest advances in the dairy industry in decades. Because they will be able to recoup their investment in a matter of months and continue realizing increased profits from then on, the Total Solution system should be an easy sell to dairy farmers across North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. ," says Dennis Davies, Distribution Manager of Megola, Inc.

Megola anticipates that the Total Solution program could generate up to $30 million in additional revenues for the company in just the next three years. If the system were to become widely implemented throughout the entire dairy industry, that amount could grow exponentially.

In conjunction with J&D Manufacturing, Megola will begin a pilot-testing program later this year. In this pilot program, the companies will install the Total Solution on a number of dairy farms in California, where the problems associated with water quality are becoming a major concern.

It is confidently expected that these dairy operations will realize overall improved milk production levels from five to ten percent. Although not the only anticipated benefit, this average increase in milk production alone is so significant that dairy farmers can expect a full return on their investment in the Total Solution in the first year.

The Total Solution program, which will be sold by J&D and its equipment dealer network, consists of three phases:

Phase I increases the palatability of drinking water drinking water

supply of water available to animals for drinking supplied via nipples, in troughs, dams, ponds and larger natural water sources; an insufficient supply leads to dehydration; it can be the source of infection, e.g. leptospirosis, salmonellosis, or of poisoning, e.g.
 (which encourages the cows to drink more water); improves the farm's evaporative cooling Evaporative cooling is a physical phenomenon in which evaporation of a liquid, typically into surrounding air, cools an object or a liquid in contact with it. Latent heat describes the amount of heat that is needed to evaporate the liquid; this heat comes from the liquid itself and  system (which keeps the cattle cool, comfortable and therefore more productive); and eliminates costly scale buildup in pipes and fixtures.

Phase II consists of disinfection disinfection,
n the process of destroying pathogenic organisms or rendering them inert.

disinfection, full oral cavity,
n a procedure used to reduce active periodontal disease, usually completed within a certain short time frame.
 improvements, which will keep the cattle healthier and lower the bacterial levels in the raw milk.

Phase III Noun 1. phase III - a large clinical trial of a treatment or drug that in phase I and phase II has been shown to be efficacious with tolerable side effects; after successful conclusion of these clinical trials it will receive formal approval from the FDA  involves a bioremediation bi·o·re·me·di·a·tion  
n.
The use of biological agents, such as bacteria or plants, to remove or neutralize contaminants, as in polluted soil or water.
 system that purifies wastewater in spoil lagoons, allowing that water to be reused for wash down of the farm's facilities ... resulting in less overall water usage, less wastewater to dispose of To determine the fate of; to exercise the power of control over; to fix the condition, application, employment, etc. of; to direct or assign for a use.

See also: Dispose
, and far less waste flowing back into the aquifer.

"The dairy farmers to whom we have already presented our program have been thrilled about the possibilities. Not only will the Total Solution increase their profits through higher output of milk, but it will also improve the health of their cattle, cut their water costs, reduce wastewater problems and help them meet stricter environmental regulations. Every dairy farmer knows that a comfortable and healthy herd will consistently produce more high quality milk. That means more money in the farmer's pocket, making Megola's Total Solution an easy choice," adds Davies.

"The Total Solution program presents a great opportunity to improve upon milk production levels and show a substantial return. If we get even close to the results we are anticipating, this will revolutionize the dairy system ... especially in those places where poor water quality is a problem," says Scott Trippler, Corporate Vice President of J&D Manufacturing.

J&D Manufacturing (www.jdmfg.com), based in Eau Claire, Wisconsin Eau Claire is a city located in west-central Wisconsin. The population was 61,704 at the 2000 census. It is the county seat of Eau Claire CountyGR6, although a small portion of the city lies in neighboring Chippewa County. , is a leading supplier of Cow Comfort Systems, which consists of bedding, flooring and stall mat systems that maximize diary production. The company also designs and manufactures ventilation, circulation fan, and cooling systems cooling systems

for housed animals include spraying of roofs with water, evaporative pads with fans, foggers and misters; for pastured animals shelter from the sun by trees or artificial shade devices and cooling ponds are used.
 for a variety of locations and applications. J&D's main ventilation concentration is with small to large scale single room environments such as free stall barns, greenhouses, livestock, poultry, and hog enclosures, and many industrial or commercial buildings. Utilizing and expanding upon Noun 1. expanding upon - adding information or detail
expansion

step-up, increase - the act of increasing something; "he gave me an increase in salary"
 natural air flow dynamics, the company's products and systems allow users to create and automatically maintain the best environmental settings for any purpose. The company has a network of 1,500 equipment dealers throughout North America.

Megola (www.megolacorp.com), which went public last year, is in the process of greatly expanding both the scope of its offerings and its reach throughout the global marketplace. The company announced earlier this year that it has launched a new business model, which it believes could significantly boost its revenues. Under this new model, the company has begun partnering with clients to provide "tailor-made" solutions to the clients' air/water-quality problems and then share in the cost savings generated through these partnerships. The company also entered into an agreement to cross-promote its products with Chinese market leader, Dalian Bingshan H2O3 in Asia. This is already leading to significantly increased revenues in new overseas markets.

The matters set forth in this press release are forward-looking statements within the meaning of the "safe harbor'' provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially. These risks are detailed from time to time in the company's periodic reports filed with the Securities and Exchange Commission including the company's Annual Report, Quarterly Reports and other periodic filings. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.
COPYRIGHT 2004 Business Wire
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 28, 2004
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