Megisto Systems Predicts Personalization, Push Services, and Content Partnerships as Key Drivers of Mobile Data Uptake and Profitability for Operators.Business Editors/High-Tech Writers GERMANTOWN, Md.--(BUSINESS WIRE)--Feb. 26, 2003 Megisto President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Gordon Saussy Gordon Saussy was a football coach and a local politician from Georgia. Background Saussy was born in Savannah, Georgia on February 14, 1872. He lead a number of civic organizations, including the Georgia Salzburger Society. Comments on Requirements for Successful Commercialization of Mobile Data in 3GSM Services GSM services are a standard collection of applications and features available to mobile phone subscribers all over the world. The GSM standards are defined by the 3GPP collaboration and implemented in hardware and software by equipment manufacturers and mobile phone operators. Keynote with Industry Leaders Openwave, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Oracle, and Microsoft Mobile operators have the potential to emerge as the growth and profitability leaders in the telecommunications industry, according to Gordon Saussy, president and CEO of Megisto Systems, and other industry leaders speaking at 3GSM World Congress 2003. The industry's premier mobile wireless trade show drew 28,000 delegates to Cannes, France last week to discuss business models, applications, and technology. "The subscriber relationship is the operator's core asset," said Saussy in the Services keynote at 3GSM. "Effective delivery of personalized services that are push-enabled for many different device types, across many access networks, and from many different content partners, will present a compelling reason for subscriber adoption. Operators must be equipped to not only deliver these services but also recover charges both from and on behalf of third parties." During the course of 3GSM, Megisto announced innovative new services including real-time, content-aware charging and the industry's first device-independent push capabilities for personalized mobile data applications. Megisto demonstrated its Simple Dynamic Push Protocol (SDPP SDPP Site Data Protection Program (MasterCard) ) for the first time at 3GSM with live operation of its push services on the Optimus Telecomunicacoes, S.A. network. A key theme discussed at the show is that mobile operators must be prepared to take advantage of the disruptive evolution of new products and services in order to deliver the personalized mobile data services subscribers value. "There are a growing number of new devices for mobile data, such as color displays, that are driving rapid GPRS (General Packet Radio Service) The first high-speed digital data service provided by cellular carriers that used the GSM technology. GPRS added a packet-switched channel to GSM, which uses dedicated, circuit-switched channels for voice conversations. terminal upgrades, as most color phones are GPRS enabled," says Saussy. "In addition, there will be more than 70 million camera phones sold next year, and Palm, Handspring, Blackberry, and HP are delivering compelling mobile terminals. This new, large installed base of data-capable devices provides a ready mobile data services market for operators who are prepared to capitalize on this opportunity." While many in the industry are waiting for subscriber uptake, it is Saussy's contention that the mobile industry itself is in a position to drive uptake. "Mobile subscribers seem to find that they can't live without a service only after it has been presented to them; they rarely come to their operator looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. new services," said Saussy. "As an industry, we must present the subscriber with options that are both compelling and cost-effective. Where even early services have been packaged in a compelling manner -- in Japan, Korea, Hong Kong, and most recently in Europe -- subscriber adoption rates have been stunning." About Megisto Systems Megisto Systems develops and markets the award-winning Mobile Services Delivery System, an intelligent service core that delivers compelling value-added services including push-capable mobile VPNs, real-time and content-aware charging, and WLAN See wireless LAN. WLAN - wireless local area network universal mobility. Megisto's MSDS MSDS Material Safety Data Sheets, see there is the only solution that provides the network intelligence and scale required to deliver profitable and secure personalized services to subscribers roaming between GPRS/UMTS, WLAN, or CDMA (Code Division Multiple Access) A method for transmitting simultaneous signals over a shared portion of the spectrum. The foremost application of CDMA is the digital cellular phone technology from QUALCOMM that operates in the 800 MHz band and 1.9 GHz PCS band. access networks. The MSDS is operational in multiple European mobile operator networks. Megisto Systems was founded in May 2000 by an executive team with extensive experience in both entrepreneurial and established mobile wireless and networking companies, including Ericsson, Alcatel, Motorola, Lucent, Torrent Networking, 3Com, Level 3, Hughes Network Systems Hughes Network Systems, LLC (HNS), is a provider of broadband satellite network products for businesses and consumers. HNS pioneered the development of high-speed satellite Internet access services and IP-based networks with its original DirecPC service but which it now markets , and AT&T Labs. Megisto is headquartered in Germantown, Md., in the heart of Washington, D.C.'s high-tech corridor, and has European headquarters in Windsor, UK. For more information about Megisto, please visit the corporate Web site at www.megisto.com. |
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