Megabrand insurers.

Megabrand Insurers

Five insurers landed in Advertising Age's ranking of the top 200
Megabrands for 2005.

  Ranking                            Measured U.S. Ad Spending

2005   2004                            2005             2004

  27     48   Geico               $403.3 Million   $286.2 Million
  43     54   State Farm          $320.1 Million   $260.1 Million
  49     45   Allstate            $289.2 Million   $298.9 Million
  57     80   Progressive         $252.4 Million   $200.5 Million
 171    191   Blue Cross & Blue
                Shield            $107.7 Million    $99.3 Million

  Ranking
                      %
2005   2004        Change

  27     48   40.9% [up arrow]
  43     54   23.1% [up arrow]
  49     45   3.2% [down arrow]
  57     80   25.9% [up arrow]
 171    191   8.5% [up arrow]

Source: Advertising Age

Based on spending in 18 media