Medsurge to Open Colo Rectal Health Clinics in the United States.NORTH VANCOUVER, British Columbia -- MEDSURGE MEDICAL PRODUCTS CORP. (the "Company" or "Medsurge") (TSX TSX Toronto Stock Exchange (TSE before April, 2002) TSX Transfer from Stack Pointer to Index TSX True Space Extension VENTURE:MSR) is pleased to announce its plan to establish Colo Rectal Health (CRH CRH corticotropin-releasing hormone. CRH abbr. corticotropin-releasing hormone CRH corticotropin releasing hormone. ) Clinics in the USA market. This decision stems from managements objective to evaluate and consider alternate methods that will increase the rate of adoption of its proprietary O'Regan Disposable Ligator. The development of the Strategic Business Plan represents over 400 hours of analysis and recommendations that comprised the Organizational Consulting Project of an MBA program. The strategic plan was developed by David Bonner under the guidelines of Royal Roads University Governance On April 2, 2007, Dr. Allan R. Cahoon became the new president of Royal Roads University. Dr. Cahoon has been a professor of business administration at the University of Regina since 2002. in Victoria, British Columbia. The OCP (processor) OCP - Order Code Processor. component is the culmination of a full, two year MBA program with Mr. Bonner's specialty of Management Consulting. The focus of this analysis was to evaluate all aspects of clinic viability utilizing several business model options. With management's objective of penetrating the United States market, in-depth analysis of the dynamics within the health care market was required. The plan delivered concise, tactical recommendations based upon current "best practices" and leading-edge thinking on the competitive forces within the market. The Company has chosen a conservative rollout strategy that will establish CRH Clinics as "Centers for Excellence" focusing strictly on the treatment of hemorrhoids hemorrhoids (hĕm`əroidz) or piles, dilatations of the veins about the anus (external hemorrhoids) or those higher up inside it (internal hemorrhoids). , and associated ailments, which is to include FOBT FOBT Fecal occult blood testing, see there. See Occult bleeding. screening for the early detection of colon cancer. The plan recommendations are to proceed with the opening of a first CRH Clinic in one of the larger populated regions of the United States. Financial projections indicate that subsequent CRH Centers can be financed from the proceeds of the first and subsequent locations or through other non equity related means. Test marketing with recruitment advertisements in surgical trade publications were recently conducted resulting in a strong positive response with surgeon interest in many of the recommended target locations. Medsurge has identified and will begin final negotiations shortly with regards to the opening of its first location. Further developments along with the opening date will be announced once finalized. Medsurge's decision to move forward in this direction was also influenced by the proven successes experienced by Dr. Patrick O'Regan in his office clinic that performed over 3000 procedures and most recently with the proven success of Dr. Iain Cleator's specialized clinic which deals exclusively with the most common anorectal a·no·rec·tal adj. Relating to the anus and the rectum. anorectal pertaining to, emanating from or affecting the anorectum. anorectal abscess see perianal fistula. problems mainly hemorrhoids, fissures and colorectal cancer screening. Dr. Cleator recently published his findings with regards to 5424 procedures performed using the Medsurge banding system. Essentially the CRH Clinics will incorporate and duplicate many of Dr. Cleator's related and proven concepts into its business model. Dr. O'Regan and Dr. Cleator will be assisting Medsurge with the set up, training, implementation, and maintenance of the project. Both are also shareholders, board and advisory board members respectively of Medsurge. Medsurge would also like to announce that Mr. David Bonner will be managing the rollout of clinics. He will be utilizing many of his diverse skills and experience in this role. David spent nine years in the contact lens industry with leading companies such as Bausch & Lomb, Coopervision and Wesley-Jessen. He has extensive experience in dealing within the medical community, developing distribution networks and sales and marketing across North America. These skills in conjunction with his recent MBA and the development of the strategic business plan for the clinics make him an ideal candidate for implementation. Medsurge is pleased to have David join its team to spearhead this exciting new venture. About Medsurge: Medsurge is a medical device technology company that has developed and is marketing internationally the first single use, patented, disposable, hemorrhoid hemorrhoid or pile Mass formed by distension of the network of veins supplying the anal canal. It may develop from infection or increased abdominal pressure (as in pregnancy or heavy lifting). Mild hemorrhoids may require only ointments, laxatives, and baths. banding system with numerous regulatory approvals to market including USFDA USFDA United States Food & Drug Administration , European CE, and Japan FDA FDA abbr. Food and Drug Administration FDA, n.pr See Food and Drug Administration. FDA, n.pr the abbreviation for the Food and Drug Administration. . Medsurge is also developing a patented 2 Tier colon cancer diagnostic screen, Faecal Occult Blood Test (FOBT). For further information, visit the Company's website at www.medsurgemedical.com or the SEDAR SEDAR System for Electronic Document Analysis and Retrieval SEDAR Southeast Data, Assessment, and Review website at www.sedar.com or email us at ir@medsurgemedical.com. BY THE ORDER OF THE BOARD OF DIRECTORS Marc Morin, President and Chief Executive Officer The TSX Venture Exchange TSX Venture Exchange Originally called the Canadian Venture Exchange (CDNX), this was a result of the merger of the Vancouver and Alberta stock exchanges. The goal of TSX Venture Exchange is to provide venture companies with effective access to capital while protecting investors. does not accept responsibility for the adequacy or accuracy of this release. Medsurge Medical Products Corp. (TSX VENTURE:MSR) |
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