Medsite, ONCOLOGY Journal To Partner On CME Programs; Oncologists To Benefit From Interactive, Educational Programs.

Business Editors

NEW YORK--(BUSINESS WIRE)--May 1, 2001

Medsite, an innovative pharmaceutical services and e-marketing company, and the medical journal ONCOLOGY today announced plans to produce continuing medical education (CME) programs that will be cross-promoted online and in print, and provided at no cost to physicians.

The unique initiative will deliver high-quality, CME courses while offering ONCOLOGY's readers a valuable educational resource. ONCOLOGY is the leading clinical journal in the discipline.

The CME courses will be developed under Medsite's Interactive Grand Rounds (IGR) format, one of the few online CME services developed specifically for the Internet and winner of the 2000 eHealth Innovation Award for Medical Content. Leading oncologists will develop the IGR programs, with the materials presented as realistic, patient interactions that challenge physicians in their initial assessment, diagnostic testing and treatment strategies. Announcing the IGR courses in ONCOLOGY makes the journal's readership aware of CME opportunities and insures a discerning audience for the programs. The CME oncology courses will also be promoted on CancerNetwork.com (www.cancernetwork.com), the premier full text cancer information resource for healthcare professionals produced by ONCOLOGY's publisher, PRR, Inc.

"We are delighted to be partnering with ONCOLOGY and to help extend the value of a well-established brand name," said Sanjay Pingle, Medsite's Executive VP for Business Development. "With their over 30,000 readers they virtually are the oncology community. This alliance allows us to offer the highest quality educational material to a vitally interested audience."

In the year since Medsite launched IGR, it has produced over 27 cases online that have been used by more than 20,000 physician participants. An analysis of a recent cardiology program suggests that IGR has six times the reach of a conventional event, with eight times the number of CME applications filed. IGR is also cost effective, averaging one-sixth of the cost per completed CME application. Additionally, online CME has advantages conventional events do not: physicians can access IGR 24 hours a day with data showing many physicians logging-on during lunch and late evening hours. Also, leaders in clinical oncology develop course materials, the material is practice-oriented and the course itself is provided at no cost to the physician.

"This partnership offers ONCOLOGY an additional channel to provide readers with information on the latest clinical advances in an engaging, interactive setting," said Fay Symons, President of PRR, Inc., publishers of ONCOLOGY. "It's a valuable and necessary educational service for our readers and the high quality, clinical content is consistent with our editorial standards."

ONCOLOGY is published by PRR, Inc. of Melville, NY. The monthly indexed journal specializes in peer-reviewed articles by renowned authorities, which focus on the practical management issues in the practice of medical, surgical, and radiation oncology. The journal also publishes monthly supplements devoted to a single topic of compelling and current interest to the oncology community.

About Medsite

Medsite is an innovative pharmaceutical services and e-marking company with industry-leading solutions to reach physicians. Using the power of the Internet, Medsite provides a full suite of online marketing and educational services to pharmaceutical companies that broaden reach, cement relationships and deliver rewards to physicians. Its unequaled database includes more than 125,000 US physicians and 50,000 medical students. Medsite is headquartered in New York City at 59 Maiden Lane, NYC, NY 10038. The company's telephone number is [phone]; email can be directed to [e-mail]. Additional information can be found at www.medsite.com

About PRR, Inc.

PRR, Inc., is an unrivaled leader in the field of oncology publishing for specialists, researchers, primary care physicians, managed care decision-makers and patients. PRR publishes the journals ONCOLOGY, Oncology News International, Primary Care & Cancer, and Managed Care & Cancer, as well as supplements, handbooks, textbooks, videotapes, and CD-ROM programs on key issues in oncology. In addition, PRR publishes InTouch: The Good Health Guide to Cancer Prevention and Treatment, the magazine for cancer patients and their families and a Myths & Facts handbook series for cancer patients, which provides helpful information on common cancers. PRR is headquartered in New York at 48 South Service Road, Melville, NY 11747. The company's telephone number is [phone]; email can be directed to [e-mail]. Additional information can be found at www.cancernetwork.com.