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Medsite, Medical Economics to Partner On CME Programs; Strategic Partnership To Produce Online Continuing Medical Education Programs.


Business/Health Editors

NEW YORK--(BUSINESS WIRE)--May 30, 2001

Medsite, an innovative pharmaceutical services and e-marketing company, and the medical publisher Medical Economics, a part of Thomson Healthcare Thomson Healthcare is one of the five operating divisions of the Thomson Corporation. The division provides information and solutions to improve the cost and quality of healthcare.

Thomson Healthcare is based in Connecticut with about 2,600 staff around the globe.
, today announced plans to develop online continuing medical education continuing medical education See CME.  (CME CME

See: Chicago Mercantile Exchange


CME

See Chicago Mercantile Exchange (CME).
) programs for three of Medical Economics' titles.

The CME courses will be promoted online and in print and provided at no cost to physicians. Readers of the selected journals will be offered a valuable educational resource and the journals will extend their brand to Medsite's unequaled audience of online physicians. Program sponsors, such as pharmaceutical companies, will be able to reach their target audience with a highly credible and engaging educational program.

Thought leaders in each discipline will develop all CME course materials, which will be presented under Medsite's Interactive Grand Rounds Format (IGR IGR

insect growth regulator.
), one of the few CME services developed specifically for the Internet and winner of the eHealth Innovation Award for Medical Content in 2000. The Medical Economics titles participating in the IGR program are: Contemporary OB/GYN, Contemporary Pediatrics and Contemporary Urology urology

Medical specialty dealing with the urinary system and male reproductive organs. It traces its origin to medieval lithologists, itinerant healers who specialized in surgical removal of bladder stones.
.

"We are thrilled to be working with the Medical Economics titles, each being the leader in its field," said Sanjay Pingle, Medsite's Executive VP for Business Development. "Their reputation for superior medical content ensures a receptive and knowledgeable audience for our interactive CME programming."

This is the second such initiative Medsite has signed with a prestigious medical publisher in as many weeks. Earlier this month Medsite announced plans to produce Interactive Grand Rounds in Oncology oncology /on·col·o·gy/ (ong-kol´ah-je) the sum of knowledge regarding tumors; the study of tumors.

on·col·o·gy
n.
 with PRR PRR Pennsylvania Railroad
PRR Prairie (street suffix)
PRR Production Readiness Review
PRR Policy Research Report (Worldbank)
PRR Pattern Recognition Receptor (immunology) 
, Inc., publishers of ONCOLOGY, the leading journal of that medical specialty medical specialty Any specialty that provides non-interventional Pt management, ie with drugs, or with minimum intervention–eg, balloon catheterization Examples Internal medicine–allergy and immunology, cardiology, gastroenterology, hematology/oncology, .

"IGR's online format is a powerful learning tool for our readers," said James R. Pantaleo, VP, Group Publisher, Medical Economics. "The high quality, clinical content is consistent with our editorial standards and its' interactive case-study approach provides a valuable educational resource that will enhance each journal's online issues, available at www.PDR PDR

A trademark for Physicians' Desk Reference, a group of reference books containing drug listings, especially one for prescription drugs.


PDR 
.net."

Medical Economics Company, based in Montvale, N.J., offers a wide range of strategic healthcare information distributed through multimedia outlets. It focuses on every segment of the rapidly expanding healthcare industry by providing nearly 170 high-quality publishing and communications products and services.

About Medsite

Medsite is an innovative pharmaceutical services and e-marking company with industry-leading solutions to reach physicians. Using the power of the Internet, Medsite provides a full suite of online marketing and educational services to pharmaceutical companies that broaden reach, cement relationships and deliver rewards to physicians. Its unequaled database includes more than 125,000 US physicians and 50,000 medical students. Medsite is headquartered in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 at 59 Maiden Lane, NYC NYC
abbr.
New York City


NYC New York City
, NY 10038. The company's telephone number is (212) 417.9500; email can be directed to inquiries@medsite.com. Additional information can be found at www.medsite.com

About Medical Economics

Medical Economics Company offers a wide range of strategic healthcare information distributed through multimedia outlets. It is a major business unit of Thomson Healthcare, which serves the healthcare market for The Thomson Corporation. Thomson is a global provider of e-information and solutions for businesses and professionals involved in law, finance, science, education, publishing and healthcare. Operating under the Thomson Healthcare banner, Medical Economics is able to meet a changing environment by developing better information solutions, exploiting new electronic media and embracing the Internet. Medical Economics provides nearly 170 high-quality publishing and communications products and services to every segment of the rapidly expanding healthcare industry. Medical Economics is located at 5 Paragon Drive, Montvale, NJ, 07645. The company's telephone number is (201) 358-7500. Additional information can be found at www.medec.com
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 30, 2001
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