Medical studies for cash.
Two universities, Buckingham and Brunel, are in talks to set up a new graduate medical school for students willing to pay pounds 20,000 a year.
Medical schools are so over-subscribed that your chance of getting a place is only one in five so there'll be plenty of takers, from here and from overseas.
An official estimate says Britain will be short of 25,000 doctors by 2022.
If the Buckingham/Brunel venture proves lucrative other universities will start to wonder why they too can't charge through the nose.
Which means that however many doctors we have in the future, you can be sure they were born to wealthy families.