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Medical Dynamics introduces two new products.


ENGLEWOOD, Colo.--(BUSINESS WIRE)--June 14, 1995--Medical Dynamics, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
 SmallCap Market: MEDY), a provider of minimally invasive surgical camera systems and accessories, today announced the introduction of two technologically advanced products -- the Universal Sterile Endoscopy endoscopy

Examination of the body's interior through an instrument inserted into a natural opening or an incision, usually as an outpatient procedure. Endoscopes include the upper gastrointestinal endoscope (for the esophagus, stomach, and duodenum), the colonoscope (for the
 System(TM) (USES(TM)) and the Coupler/Drape(TM) -- which will be distributed in the United States and selected foreign markets for use in the endoscopic surgical field.

Universal Sterile Endoscopy System(TM)

The USES System consists of a specially designed single- or three-chip surgical video camera manufactured by Medical Dynamics and a sterile drape drape
v.
To cover, dress, or hang with or as if with cloth in loose folds.

n.
A cloth arranged over a patient's body during an examination or treatment or during surgery, designed to provide a sterile field around the area.
 for use exclusively with those cameras. The USES cameras, which employ state-of-the-art digital technology, sell for approximately one-third the cost of competing models.

The single-use drapes encase en·case  
tr.v. en·cased, en·cas·ing, en·cas·es
To enclose in or as if in a case.



en·casement n.
 the USES cameras prior to every surgical procedure to provide complete sterility for each patient at a lower cost than traditional sterilization methods. The single- and three-chip USES drapes will sell for $18 and $24, respectively.

"We believe the USES System is perfectly positioned to benefit from hospital, surgery center and individual physician demand for lower-priced, high-quality surgical camera systems," said Van A. Horsley, chief executive officer. "The system should also benefit from the medical industry's increased emphasis on finding a reliable sterilization method for surgical camera systems in order to prevent cross contamination of patients."

Coupler/Drape(TM)

The Coupler/Drape is a single-use, sterile drape designed not only to enclose the camera, but also the coupler Refers to a myriad of different types of sockets for plugging in electric or electronic cables or devices. See network coupler.  (the connecting piece between the camera and endoscope endoscope, any instrument used to look inside the body. Usually consisting of a fiber-optic tube attached to a viewing device, endoscopes are used to explore and biopsy such areas as the colon and the bronchi of the lungs. ) of an endoscopic surgical camera system. The Coupler/Drape, which is priced at $19.50, addresses the same issues of cost and sterility as the USES Drape, and has the added advantage of conforming to virtually all manufacturers' surgical cameras, couplers and endoscopes, Horsley said.

Both the USES and Coupler drapes eliminate the need for expensive and equipment-damaging means of cleaning, disinfecting or sterilizing prior to each case, thereby drastically reducing equipment sterilization, repair and replacement costs, Horsley said.

"In addition, with the medical community, OSHA OSHA
n.
Occupational Safety and Health Administration, a branch of the US Department of Labor responsible for establishing and enforcing safety and health standards in the workplace.
 and the FDA FDA
abbr.
Food and Drug Administration


FDA,
n.pr See Food and Drug Administration.

FDA,
n.pr the abbreviation for the Food and Drug Administration.
 all searching for alternatives to glutaraldehyde glutaraldehyde /glu·ta·ral·de·hyde/ (gloo?tah-ral´de-hid) a disinfectant used in aqueous solution for sterilization of non-heat–resistant equipment; also used as a tissue fixative for light and electron microscopy. , ethelene oxide gas sterilization and costly mechanical wet processing, our new sterile drape products provide a solution by offering a quick, safe and cost- efficient method of creating a completely sterile endoscopy system," Horsley said.

The Coupler/Drape and the USES System were previewed in late March at the Association of Operating Room Nurses (AORN AORN Association of periOperative Registered Nurses
AORN Association of Operating Room Nurses (name changed)
AORN As of Right Now
) convention. Both products have received regulatory clearance for marketing, with patents issued on the USES System and in application on the Coupler/Drape.

"We have generated more than 600 leads for the Coupler/Drape as well as the USES System and are very encouraged by the preliminary market response to the product," Horsley said.

The Coupler and USES drapes combine with two of Medical Dynamics' existing products, Cam-Wrap(TM) and Lap-Wrap(TM), to create the most complete line of sterile drape products available in the industry today, Horsley said.

He added that conservative estimates indicate that 20 million endoscopies are performed worldwide annually, amounting to an approximate potential market of $400 million for endoscopic sterilization products based on an average cost of $20 for either a drape or alternative sterilization technique.

Medical Dynamics designs, develops, manufactures and markets minimally invasive surgical camera systems and accessories. The Company's products include: the Electronic Video Laparoscope laparoscope /lap·a·ro·scope/ (lap´ah-rah-skop?) an endoscope for examining the peritoneal cavity.

lap·a·ro·scope
n.
, incorporating an image sensor chip at the tip of the laparoscope that produces superior illumination and an exceptional image; the patented Lap-Wrap(TM), a disposable, sterile sheath and drape used to provide a sterile cover for all laparoscopes and camera systems; and the Optical Catheter System(TM), which uses catheter technology to allow direct visualization virtually anywhere in the body on a micro-invasive basis.

CONTACT: Medical Dynamics, Inc., Englewood

Van A. Horsley, 303/790-2990

or

Pfeiffer Public Relations, Inc., Denver

303/393-7044
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 14, 1995
Words:629
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