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Medical Device and Diagnostic Chief Executives Elect Three to Industry's "Phoenix Hall of Fame".


PALO ALTO Palo Alto, city, California
Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries.
, Calif.--(BW HealthWire)--Oct. 21, 1998--

Innovation And Leadership Honored By CEOs in Event Sponsored by the

Biomedical bi·o·med·i·cal
adj.
1. Of or relating to biomedicine.

2. Of, relating to, or involving biological, medical, and physical sciences.
 Marketing Association; Institutional Venture

Partners (IVP IVP
abbr.
intravenous pyelogram


IVP (Intravenous pyelogram)
The use of a dye, injected into the veins, used to locate kidney stones. Also used to determine the anatomy of the urinary system.
); In Vivo in vivo /in vi·vo/ (ve´vo) [L.] within the living body.

in vi·vo
adj.
Within a living organism.



in vivo adv.
: The Business and Medicine Report;

PricewaterhouseCoopers, LLP LLP - Lower Layer Protocol ; and Wilson Sonsini Goodrich & Rosati

A groundbreaking cardiac defibrillator defibrillator, device that delivers an electrical shock to the heart in order to stop certain forms of rapid heart rhythm disturbances (arrhythmias). The shock changes a fibrillation to an organized rhythm or changes a very rapid and ineffective cardiac rhythm to a  developed by a unit of Guidant Corporation; Arterial Vascular Engineering (AVE), an innovative coronary stent coronary stent Intracoronary stent Cardiology An expandable tubular device which can be inserted percutaneously, and left within a coronary artery lumen to maintain its patency Pros Clinical and angiographic outcomes are better with intracoronary artery stent  company; and John B. Simpson John B. Simpson is the current president of the University at Buffalo, part of the State University of New York system. He assumed this position on January 1 2004, after leaving his position as executive vice chancellor and provost of the University of California, Santa Cruz. , a long-time medical device entrepreneur, are the latest inductees to the Phoenix Hall of Fame for Medical Device and Diagnostic Industry Leadership.

The three winners, chosen by 122 CEOs and other senior industry executives from around the world, were honored at the recently concluded Phoenix 98 Medical Device and Diagnostic Conference for Chief Executive Officers.

The conference and the Phoenix Hall of Fame Awards are sponsored by the Biomedical Marketing Association; Institutional Venture Partners (IVP); In Vivo: The Business and Medicine Report; PricewaterhouseCoopers, LLP; and Wilson Sonsini Goodrich & Rosati.

Now in their second year, the Phoenix Hall of Fame awards have fast-become highly sought recognition for outstanding achievements, innovation and leadership in the medical device and diagnostic industry.

The three honorees were selected from dozens of nominees in the three categories. The categories are: -0-
--   Outstanding Product Award: This year's award went to the
     implantable defibrillator developed by Intec Corporation, a unit
     of Guidant Corporation. This award is given annually to a product
     that has advanced the practice of medicine by significantly
     reducing the cost, while improving the quality, of healthcare.
     The implantable defibrillator is an electronic device that treats
     abnormally fast and life-threatening heart rhythms. This device
     monitors a patient's heartbeat and delivers electric shocks to
     the heart to stop ventricular tachycardia and fibrillation. This
     life-saving product often is used to treat sudden cardiac arrest.
     The other finalists for this category were the Guglielmi
     Detachable Coil (GDC) System for treating high-risk or inoperable
     neurovascular aneurysms (manufactured by Target Therapeutics, a
     unit of Boston Scientific Corporation) and laser vision
     correction, developed by VISX, Inc.

--   Emerging Growth Company Award: This year's honoree, Arterial
     Vascular Engineering (AVE), is one of the fastest-growing medical
     device companies ever, having captured significant market share
     in the world's top coronary stent markets of Europe, Japan and
     the United States. This award honors companies of less than $200
     million in sales that have experienced a strategically
     significant merger, a highly successful initial public offering
     or dramatic sale growth, or have developed an important new
     product or service. AVE makes coronary stent systems, which are
     expandable steel-mesh tubes used during angioplasty to clear
     clogged arteries. After the surgery, the stents remain inside the
     arteries to help keep them open. The other finalists were Somnus
     Medical Technologies, SpineTech, Inc., and Symphonix Devices,
     Inc.

--   Phoenix Lifetime Achievement Award: This category recognizes the
     career of an executive or entrepreneur whose dedicated efforts
     have led a company -- or companies -- to a preeminent position in
     the medical device and diagnostic industry. The award was
     presented to John B. Simpson, an internationally recognized
     innovator and authority on coronary interventions who currently
     serves as cofounder and chairman of PerClose, Inc., which
     specializes in speeding puncture-wound closure following
     catheterization procedures such as balloon angioplasty and
     stenting. Dr. Simpson also founded several other medical device
     companies, including Advanced Cardiovascular Systems and Devices
     for Vascular Interventions, both of which were acquired by Eli
     Lilly & Co. and are now part of Guidant Corp. Dr. Simpson is a
     practicing cardiologist at Sequoia Hospital in Redwood City,
     Calif., and an assistant consulting professor of medicine at Duke
     University. The other finalists were Wallace H. Coulter, who
     developed the Coulter Counter, which revolutionized diagnosis by
     providing quick, accurate blood information, and C. Walton
     Lilleihei, widely recognized as the father of open-heart surgery.


-0-

"The Phoenix Hall of Fame is designed to honor individuals, companies and products that have made a dramatic impact on the practice of medicine through the development and successful marketing of innovative, life-saving products and services," said Casey McGlynn, chairman of the Life Sciences Group of Wilson Sonsini Goodrich & Rosati, the nation's leading technology law firm and a Phoenix Hall of Fame sponsor.

The finalists in each category were chosen from a list of nominees submitted to a steering committee steer·ing committee
n.
A committee that sets agendas and schedules of business, as for a legislative body or other assemblage.


steering committee
Noun
 that consists of 10 industry leaders.

Steering committee members include: Michael A. Baker Michael Allen Baker (Captain, USN, Ret.) is the International Space Station Program Manager for International and Crew Operations, at NASA's Johnson Space Center. He is responsible for the coordination of program operations, integration and flight crew training and support , Arthrocare Corp.; Steven W. Barnes, Dade Behring, Inc.; Robert W. Croce, Johnson & Johnson; Mark B. Logan, VISX, Inc.; William J. Mercer, ALARIS Medical Systems, Inc.; Peter M. Nicholas, Boston Scientific The Boston Scientific Corporation (NYSE: BSX) (abbreviated BSC), is a worldwide developer, manufacturer and marketer of medical devices whose products are used in a range of interventional medical specialties, including interventional cardiology, peripheral interventions,  Corp.; Philippe Sans BioMerieux Vitek, Inc.; John B. Simpson, PerClose, Inc.; Lonnie M. Smith, Intuitive Surgical Intuitive Surgical Inc. (NASDAQ: ISRG) is a corporation that manufactures robotic surgical systems, most notably the da Vinci Surgical System. Intuitive Surgical has a market capitalization of 9.77 billion USD and is part of the Nasdaq-100 and S&P 400 MidCap Indices. , Inc.; and Thomas D Thomas D. (born Thomas Dürr, December 30 1968 in Ditzingen close to Stuttgart, Germany) is a rapper in the German hip hop group Die Fantastischen Vier. He frequently works on solo projects. Life
After finishing Realschule he took on an apprenticeship as a barber.
. Weldon, Novoste Corp.

Ballots listing the finalists in each category were mailed to more than 600 CEOs and other senior industry executives in the U.S. and internationally. Award winners received their Phoenix 98 trophies at a presentation held October 2 in Carlsbad, Calif., during the Phoenix 98 Medical Device and Diagnostic Conference for Chief Executive Officers.

About the Sponsors

The Biomedical Marketing Association (BMA BMA British Medical Association. ) is a non-profit organization A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes.  of nearly 600 marketing and management professionals involved in marketing diagnostics and other medical products and services. BMA is committed to building diagnostic industry leadership.

Institutional Venture Partners (IVP) is recognized as one of the leaders and a pioneer in the venture capital industry. IVP is located in Menlo Park Menlo Park.

1 Residential city (1990 pop. 28,040), San Mateo co., W Calif.; inc. 1874. Electronic equipment and aerospace products are manufactured in the city. Menlo College and a Stanford Univ. research institute are there.

2 Uninc.
, Calif., and manages more than $1.3 billion.

In Vivo: The Business and Medicine Report is the only publication with monthly in-depth analysis of healthcare companies. In Vivo reports on the business challenges and opportunities companies face in strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , marketing, R&D, pricing, financing and alliances.

PricewaterhouseCoopers LLP is the world's leading professional services firm with 150,000 people in 152 countries. The Global Life Sciences Group provides specialized business assurance, tax and consulting services to the biopharmaceutical, medical technology, pharmaceutical and healthcare industries.

Wilson Sonsini Goodrich & Rosati, a law firm based in Palo Alto, Calif., is nationally recognized for its leadership in the representation of companies in the life sciences and technology industries ranging in size from emerging-growth to Fortune 500.
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 21, 1998
Words:1000
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