Mediatrix and SRS Labs introduce first DSP 3-D stereo sound card for PCS; Mediatrix Peripherals is the first manufacturer to offer SRS in DSP format.SANTA ANA Santa Ana, city, El Salvador Santa Ana (sän'tä ä`nä), city (1993 pop. 129,873), W El Salvador. It is the second largest city in the country and the commercial and processing center for a sugarcane, coffee, and cattle region. , Calif.--(BUSINESS WIRE)--June 9, 1995--SRS Labs, Inc., the leader in 3-D audio technology, announced today that it has entered into a licensing agreement with Mediatrix Peripherals Inc. Mediatrix will incorporate the patented SRS SRS, SRS-A see slow-reacting substance. (.)(R) 3-D sound technology into its DSP/Effects Processor. This daughterboard A printed circuit board that plugs into another printed circuit board, which plugs into the main board (motherboard). Daughterboards, also called "mezzanine cards," augment the capabilities of the card they plug into. See mezzanine card. is an optional addition to the award winning Audiotrix Pro multimedia sound board. The Audiotrix Pro sound board has been praised throughout the industry for its unmatched expansion capabilities, which include the DSP/Effects Processor, RAM/512 KB, and Multi-CD daughterboards. The DSP/Effects Processor allows the Audiotrix Pro to add digital effects Synthetic sounds and animations created in the digital domain. Reverberation, morphing and transitions between video frames are examples. See digital video effects. to music. These effects include reverb re·verb Informal n. 1. A reverberative effect produced in recorded music by electronic means. 2. A device used for producing this effect. intr. & tr.v. , flange flange (flanj) a projecting border or edge; in dentistry, that part of the denture base which extends from around the embedded teeth to the border of the denture. flange n. 1. , chorus, delay, pitch shifting, a 3-band graphic equalizer graphic equalizer n. An electronic equalizer that allows one to increase or decrease a fixed set of frequency ranges in an audio system. graphic equalizer See under equalizer. and now, SRS(.) 3-D sound. "Mediatrix is the first company to use the SRS(.) 3-D sound technology in the form of an algorithm inside a DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive ," said Stephen Sedmak, President of SRS Labs SRS Labs, formed in 1993 from the audio division of the Hughes Aircraft Company, is dedicated to developing and licensing audio enhancement technologies. Its flagship technology is the Sound Retrieval System. , Inc. "The advantage of this implementation is that it gives the user full control over the `Space', `Center' and `Volume' levels of the SRS(.) 3-D sound. This enables the listener to customize SRS(.) and to maximize the effect of the 3-D sound." Current DSP/Effects Processor owners do not have to add a hardware component to their PC to obtain SRS(.) 3-D sound; they can simply upgrade to this capability through software. Anyone owning a DSP/Effects Processor should contact Mediatrix for the upgrade procedure. "The Audiotrix Pro, with DSP/Effects and SRS(.) 3-D sound, gives the PC environment sound quality and sound modeling which has never been available before," said John Moran, President of Mediatrix Peripherals Inc. "The Audiotrix Pro now offers the user a truly interactive role in the reproduction of sound, which is ideal for anything from making music or multimedia presentations to listening to CD audio, with maybe a game or two of network `Doom' in between." Established in 1992, Mediatrix Peripherals Inc. is a designer, developer, manufacturer, and marketer of audio products for personal computers. With head offices and manufacturing facilities located in Sherbrooke, Quebec, Canada, Mediatrix services customers on a world-wide basis. SRS Background SRS Labs is the leading provider of 3D audio technologies. Led by chairman Thomas Yuen, co-founder of AST Research, the company licenses its patented SRS 3D sound technology to leading OEM's in the consumer electronics, computer multimedia, electronic gaming, professional sound and automotive industries. SRS was licensed by Sony and Thomson to produce the first 3D audio analog chips. SRS and its licensees introduced the first computer upgrade sound card with 3D stereo, the first 3D home theater product, the first 3D cinema processor and the first DSP 3D stereo sound card for computers. Originally developed at the Hughes Aircraft Company by senior audio scientist Arnold Klayman, SRS(.)(R), the Sound Retrieval System The Sound Retrieval System (or SRS) is a patented psychoacoustic 3D audio processing technology originally invented by Arnold Klayman in the early 1980s. (The original SRS patents are US patents 4,866,774, 4,748,669, and 4,841,572, which expire in 2006 and 2008 depending on the (R), produces a fully immersive, three-dimensional sound image from any audio source with two or more standard stereo speakers. Whether the signal is mono, stereo, surround sound or encoded with any audio enhancement technology, SRS(.) expands the material and creates a realistic panoramic sound experience with no "sweet spot" or centered listening position. SRS(.) is single-ended, requiring no encoding or decoding and uses no artificial manipulation of the signal through time delay or phase shift to produce its natural, musical and true-to-life sound image. Since its introduction to the market, the SRS(.) technology has continually received industry acclaim and major awards, including "The Best of CES" distinction by the Consumer Electronics Show, Finalist for the 1995 Discover Magazine Awards for Technological Innovation, and "Best of What's New" Distinction by Popular Science. The unique SRS(.) 3-D sound process has been awarded four U.S. patents comprimising 260 claims with patents issued in 17 countries. SRS Labs holds four additional U.S. patents in related sound technologies. SRS licensees are the industry leaders and represent the best in each market segment such as RCA See RCA connector and video/TV history. , the leading seller of color televisions and Packard Bell, the leader in personal computers. SRS licensees include Sony, Nakamichi, Reveal Computer Products, Media Vision, Aztech, Paramount Home Theater Products, NMB NMB new methylene blue. Technologies, Genoa, Advanced Digital Systems, NuReality, and SMART Theater Systems. Software developers such as Interplay, Spectrum Holobyte and Microprose use SRS(.) to enhance the recorded audio content of multimedia titles providing game enthusiasts with a more realistic experience. For more information on SRS(.) 3-D sound technology and the SRS Labs worldwide licensing program, contact SRS Labs at 2909 Daimler Street, Santa Ana, CA 92705, (714) 422-1070, fax (714) 852-1099. -0- Note to Editors: SRS(.)(R) and Sound Retrieval System(R) are registered trademarks of SRS Labs, Inc. All other brand names are trademarks of their respective holders. CONTACT: SRS Labs, Inc. Jennifer A. Drescher, 714/442-1070 or Mediatrix Peripherals Inc. John Moran, 819/829-8749 or Maples & Associates (for SRS Labs) Cheryl Mundt, 714/253-8737 REPEATS: New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of 212-575-8822 or 800-221-2462; Boston 617-330-5311 or |
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