Mediaspace Solutions Hires Andrew Schaefer as Director of MSS Standby Brand.Business EditorsNORWALK Norwalk (nôr`wôk'). 1 City (1990 pop. 94,279), Los Angeles co., S Calif.; settled in the 1850s, inc. 1957. With the arrival (1875) of the Southern Pacific RR, it became a center for the dairy and logging industries, but , Conn.--(BUSINESS WIRE)--April 26, 2004 Newspaper advertising placement specialists Mediaspace Solutions(R) (MSS MSS - maximum segment size ) announced that Andrew Schaefer has been appointed to fill the newly-created position of Director of MSS Standby standby Medtalk adjective Referring to the immediate availability of a certain specialist–anesthesiologist, surgeon, who can be deployed in a medical emergency. Cf Concurrent. (TM), the company's discount advertising service aimed at direct response advertisers. MSS President D. Scot Kerr made the announcement. "We found a near-perfect fit in Andy," Kerr said. "With over two decades working in direct response advertising, he brings the experience we need to make MSS Standby a force in this market." Schaefer is to have executive control over all aspects of the MSS Standby brand, including sales, marketing and newspaper relations. Schaefer spent 13 years at Valassis, the major FSI FSI Foreign Service Institute FSI Fluid Structure Interaction FSI Fuel Stratified Injection FSI Federazione Scacchistica Italiana (Italian Chess Federation) FSI Free Standing Insert FSI Flight Simulator (free-standing free-standing Managed care adjective Referring to a physically and, often, financially discrete entity–eg, a surgical center, that is separate from, but may be affiliated with, a hospital; FS facilities may provide ambulatory surgery, emergency or insert) vendor where he grew to be Director of Sales for the Direct Response Division. Prior to Valassis, he spent 10 years at newspaper sales company Landon Associates where he became a Regional Sales Manager sales manager n → gerente m/f de ventas sales manager n → directeur commercial sales manager sale n → for New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . MSS Standby helps direct response advertisers place their ads at the last minute in newspaper advertising space that is left unsold. Advertisers offer their ads to the newspapers at deeply discounted prices. The newspapers can accept or decline the offers on a case-by-case basis. In 2003, MSS Standby ran ads in 485 newspapers across the country, and the company has run nearly 5,000 ads since January 2001. "We certainly have a lot of work to do," Schaefer said, "but the potential for this brand is enormous. Our unique approach to unsold advertising space delivers exceptional value both to advertisers and to newspapers. "DR advertisers gain access to high-quality advertising space they couldn't afford otherwise," Schaefer continued. "Newspapers get a zero-maintenance stream of incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. revenue from advertisers who would never pay the rate card. Maybe the best part is that nobody signs minimum contracts with anybody. The solid core of participants we have today shows that our business model works. The next step is to grow the numbers on both sides." About Mediaspace Solutions -- Mediaspace Solutions (MSS) is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. that plans, buys, places and verifies newspaper advertising campaigns for agencies and advertisers nationwide. Combining expert knowledge, powerful tools and a revolutionary pricing model, MSS simplifies the process of buying local newspapers, bringing efficiency to agencies and advertisers and delivering an incremental revenue stream to publishers. MSS PlanET(R), the company's online newspaper planning and estimating tool, provides advertisers with instant access to key planning information. The company also offers MSS Standby(R), a service that lets advertisers determine the price at which they offer ads to newspapers. For more information, visit the company's website at www.mediaspacesolutions.com. About MSS Standby(TM) -- MSS Standby is a discount newspaper advertising service that helps direct response advertisers take advantage of last-minute opportunities at newspapers across the country. Advertisers enjoy deep discounts on newspaper advertising while the newspapers gain access to incremental revenue. |
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