Medialink is in the Pink for Broadcast of Mary Kay's 40th Anniversary Celebration.

Business Editors

NEW YORK--(BUSINESS WIRE)--Aug. 5, 2003

Nearly 100 Mary Kay Inc. signature pink Cadillacs blanketed City Hall Plaza in Dallas recently and Medialink Worldwide Incorporated (Nasdaq: MDLK) was on hand to provide newsrooms with broadcast and print images from the 40th anniversary celebration of the founding of the Company.

Mary Kay Inc. is one of the largest direct sellers of skin care and color cosmetics in the world. Medialink is a global leader in providing news and media services for professional communicators.

The staging of the largest-ever assembly of pink Cadillacs, the most coveted incentive awarded by Mary Kay, kicked off the annual seminar. An estimated 53,000 independent sales force members from all 50 states and more than two dozen international markets attended the five identical back-to-back, three-day conventions. Since the inception of the famous Mary Kay career car program, Mary Kay Inc. has awarded more than 80,000 cars to its independent sales force, based on outstanding achievements in sales and team building.

"The Mary Kay product line is represented by more than 1 million Independent Beauty Consultants in 34 global markets and our 40th year is truly a celebration of empowering women and enriching lives," said Randall Oxford, vice president of corporate communications, Mary Kay Inc. "Visuals from our event received national attention on television, in newspapers and on the Internet, which is evidence of the appeal of the Mary Kay business opportunity."

Medialink edited and distributed video of the event via satellite that was broadcast by stations across the country, including Los Angeles, Chicago, Albuquerque, San Antonio and Dallas. Additionally, video and photographs were made available to print media and on the Internet, via Newstream.com, the premier Internet news portal providing daily content to 10,000 Internet news sites around the world.

"Eye-catching images of one of the most recognizable brand symbols in the world, coupled with a large-scale event that acknowledges the company's business success are the ingredients in the recipe of a compelling news story," said Victor Lee, president of Medialink's U.S. Broadcasting unit.

About Mary Kay Inc.:

Mary Kay Inc., one of the largest direct sellers of skin care and color cosmetics in the world, achieved another year of record results in 2002, reaching nearly $1.6 billion in wholesale sales. The Company has more than 1 million Mary Kay Independent Beauty Consultants in 34 markets worldwide. Mary Kay has averaged double-digit annual growth since the Company's founding in 1963 and celebrates 40 years of enriching women's lives. The Mary Kay(R) product line includes more than 200 premium products in eight categories: facial skin care, color cosmetics, nail care, body care, sun protection, fragrances, men's skin care and men's and women's dietary supplements. To locate a Consultant near you, call 1-800-MARY KAY (627-9529) or use the Consultant Locator at www.marykay.com.

About Medialink:

Medialink (www.medialink.com) is a global leader in providing comprehensive and compelling multimedia communication solutions and services for more than 3,000 corporations and other organizations seeking to communicate news to their audiences through television, radio, print and the Internet. The company provides production and satellite distribution of video and audio news, multimedia webcasting services, press release newswire distribution, photography production and digital distribution, and strategic corporate communications consulting. Medialink also provides media monitoring and analysis and public relations research to help clients determine return on investment from their communications efforts. Based in New York, Medialink has offices throughout the United States and an international hub in London.

For additional investor and financial information, please visit the recently launched Investor Relations section of the Company's Web site (www.medialink.com).

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