Mediaedge:cia Names Bruce Jay Cohen Managing Partner, Director of National Broadcast; Industry Vet to Handle Broadcast For Campbell's, Toys `R' Us & Mattel.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Mediaedge:cia, (MEC MEC Ministério da Educação (Ministry of Education) MEC Ministerio de Educación y Ciencia (Spain: Ministry for Education and Science) MEC Mountain Equipment Co-Op ), a leading media communications company and part of WPP's media investment management company GroupM, has tapped media veteran Bruce Jay Cohen as managing partner, director of national broadcast. He will oversee all buying duties for Campbell's, Toys "R" Us Toys "R" Us (currently typeset as ToYsЯuS in the logo) is a toy store chain based in the United States, Canada, Australia,The Netherlands, South Africa, Hong Kong and the United Kingdom. and Mattel accounts. Before joining MEC, Cohen cohen or kohen (Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male. was a consultant to Masterfoods, where he managed the company's brand budgets, the relationship with their media buying agencies, and their branded entertainment assignments. Cohen had previously spent 20 years at MediaVest. As senior vice president, national broadcast in New York, he oversaw all broadcast duties for clients including Proctor & Gamble, Burger King, Dow Chemical and Pillsbury. He holds a BA from the University of Miami This article is about the university in Coral Gables, Florida. For the university in Oxford, Ohio, see Miami University. The University of Miami (also known as Miami of Florida,[2] UM,[3] or just The U and resides in Hartsdale, NY. "For major clients such as Campbell's, Toys "R" Us and Mattel, it was imperative that we bring in a highly seasoned broadcast buying professional," said Rino Scanzoni, Chief Investment officer at MEC. "Bruce has been in the thick of network, cable and syndication implementation for more than 20 years and is well suited to lead these clients through today's rapidly changing communications landscape." About Mediaedge:cia Mediaedge:cia is a leading media communications specialist with 199 offices in 79 countries and is part of GroupM, the world's leading full-service media investment management company, a division of WPP Group plc. Mediaedge:cia develops communications solutions for brand and corporate growth, maximizing every connection point between advertisers and their consumers on a local, regional, and global basis. Key services include: ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). analysis, econometric modelling, consumer insight, communication channel planning and implementation, full service sponsorship, entertainment marketing, one-to-one media and digital consultancies. For further information, visit www.mecglobal.com About GroupM GroupM, the world's leading full service media investment management operation, was created by WPP Group to oversee its assets in this sector. These assets include MediaCom Worldwide, Mediaedge:cia, MindShare Worldwide and MAXUS. The focus of GroupM is the intelligent application of volume and scale in trading, innovation and quality of services, in order to bring benefit to clients and the companies it operates. For further information, visit www.groupm.com About WPP WPP Wire & Plastic Product PLC WPP World Press Photo WPP Web Presence Provider WPP Wolf Pack Productions (anime fan subbing group) WPP Witness Protection Program WPP Wireless Packet Platform WPP Work Package Planning WPP (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : WPPGY) is one of the world's leading communications services groups, providing national, multinational and global clients with advertising; media investment management; information, insight & consultancy; public relations & public affairs; branding & identity, healthcare and specialist communications. WPP's worldwide companies include JWT JWT J. Walter Thompson (agency) JWT Java Windows Terminal JWT Just War Theory JWT Jim Wolf Technology JWT Java Workflow Tooling JWT John Wayne Trail (US Army Yakima Training Center) JWT Justified War Theory , Ogilvy & Mather Worldwide, Y&R, Red Cell, Bates Bates , Katherine Lee 1859-1929. American educator and writer best known for her poem "America the Beautiful," written in 1893 and revised in 1904 and 1911. Asia, Grey Global, MindShare, Mediaedge:cia, MediaCom, Millward Brown, Research International, Kantar Media Research, OgilvyOne Worldwide, Wunderman, 141 Worldwide, Hill & Knowlton, Ogilvy Public Relations Worldwide, Burson-Marsteller, Cohn & Wolfe, CommonHealth, Sudler & Hennessey, Ogilvy Healthworld, Enterprise IG, Landor and Fitch among others. WPP companies provide communications services to clients worldwide including more than 330 of the Fortune Global 500; over one-half of the NASDAQ 100 and 42 of the Fortune e-50. WPP companies work with over 330 clients in three or more disciplines; more than 230 clients in four disciplines and over 200 clients in six or more countries. Collectively, WPP employs more than 84,000 people in more than 2,000 offices around the world. |
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