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Media_City Seoul. (Brand News).


JEAN BAUDRILLARD Jean Baudrillard (July 29, 1929 – March 6, 2007) (IPA pronunciation: [ʒɑ̃ bo.dʀi.jaʀ][1]) was a French cultural theorist, philosopher, political commentator, and photographer.  is just one of the headliners participating in this year's Media_City Seoul, the second installment of the Korean biennial biennial, plant requiring two years to complete its life cycle, as distinguished from an annual or a perennial. In the first year a biennial usually produces a rosette of leaves (e.g., the cabbage) and a fleshy root, which acts as a food reserve over the winter. , on view at the Seoul Museum of Art through November 24. But despite achieving a kind of Baudrillardian simulacrum of the new-media biennial roster (the man himself appears as symposium speaker), the event seems so brand-name-conscious on the surface that it's difficult to detect its underlying point. Marquee figures in electronic art and music, like Nam June Paik Nam June Paik (July 20, 1932 - January 29, 2006) was a South Korean-born American artist. He worked with a variety of media and is considered to be the first video artist.[1] He is considered by some[2]  and Bjork, have contributed work; organizers include curator Dan Cameron (of and Sara Diamond, artistic director of media and visual arts visual arts nplartes fpl plásticas

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 at the Banff Centre for the Arts.

"The word media is a way to 'brand' this biennial from the others, giving it a distinct character," explains the event's artistic director, Wonil Rhee. (Korea hosts two other major biennials, in Kwangju and Pusan.) The first Media_City Seoul, with its broad mandate to examine how art, technology, and industry intersect In a relational database, to match two files and produce a third file with records that are common in both. For example, intersecting an American file and a programmer file would yield American programmers. , was criticized for lacking cohesion. This year's exhibition, striving for fresh commentary beyond new media's now stale stale

horseman's term for the act of urination by a horse.
 novelty, is "more focused to appeal to the general public," Rhee says. But is appealing to the general public enough of a focus? If a medium-centric exhibition seems more trade show than thought-provoking survey, at least there will be engaging individual works to see--such as Korean-born Cody Choi's database paintings, which incorporate details from architectural plans taken from a digitized collection of images--that should prompt us to contemplate this art's place in the post-Internet-boom culture.
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Author:Jana, Reena
Publication:Artforum International
Article Type:Brief Article
Geographic Code:9SOUT
Date:Nov 1, 2002
Words:252
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