MediaWhiz Acquires Text Link Ads.Acquisition Adds New Product Offering and Thousands of New Advertiser and Publisher Relationships NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of & CINCINNATI -- MediaWhiz, a rapidly growing provider of performance-based online marketing services, today announced it has acquired Cincinnati-based Text Link Ads Text Link Ads is an Internet marketing company which acts as an intermediary for websites to sell text links to companies, a form of search engine marketing. External links
TLA - Three-Letter Acronym ) to expand MediaWhiz's online marketing services platform to include text link advertisements. Lake Capital, a private equity firm that invests in growing services companies, first invested in MediaWhiz in August 2005 and provided additional capital to fund this transaction. Founded in 2003 by Patrick Gavin, president, and Bill Fish, chief financial officer, TLA is the leader in the text link advertisement and related services space, providing an automated au·to·mate v. au·to·mat·ed, au·to·mat·ing, au·to·mates v.tr. 1. To convert to automatic operation: automate a factory. 2. , comprehensive marketplace for advertisers and publishers. TLA is recognized for having the broadest and fastest growing network of advertisers and publishers, a user-friendly platform, and a high degree of flexibility in ad type and placement. TLA will continue to operate under the Text Link Ads name, with continued leadership from its existing management team. "We are thrilled thrill v. thrilled, thrill·ing, thrills v.tr. 1. To cause to feel a sudden intense sensation; excite greatly. 2. To give great pleasure to; delight. See Synonyms at enrapture. to be working with Patrick and his team to bring this new service offering to our thousands of publisher and advertiser relationships, while also being able to cross-sell MediaWhiz's existing services to TLA's growing client base," said Jason Cohen cohen or kohen (Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male. , co-president of MediaWhiz. "Adding TLA's recognized expertise in text link advertising is a perfect fit with our strategy of creating one of the broadest platforms of online marketing solutions to meet the diverse needs of our advertisers," noted MediaWhiz co-president Yannick Tessier. "This is an exciting time for our team and our clients. We have found a great partner that will be able to help our publishers and advertisers profitably drive more traffic to their web sites. We are looking forward to delivering more great products and even better service in the months ahead as a result of this partnership," said Patrick Gavin, president of Text Link Ads. RBC Capital Markets RBC Capital Markets is the corporate and investment banking division of Royal Bank of Canada ("RBC"). Broker dealers Depending on the jurisdiction, the division uses different broker dealer subsidiaries of RBC:
About Text Link Ads Text Link Ads is the premier targeted traffic and link popularity ad firm. TLA specializes in placing static html An HTML page (Web page) that displays the same information for all users. Although it may be updated from time to time, it does not change with each user retrieval. Contrast with dynamic HTML. links on high quality, high traffic web properties. More information about TLA is available at www.text-link-ads.com. About MediaWhiz MediaWhiz is a rapidly growing provider of performance-based online marketing services, offering an integrated suite of programs including affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. , lead generation, e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. and search marketing. Through acquisitions and organic growth, MediaWhiz is establishing a leading position in the highly fragmented online advertising business. Unlike traditional advertising agencies that profit from their clients' overall "spend," the MediaWhiz model is based on generating measurable results for advertisers, using proprietary best-of-breed technologies. MediaWhiz was founded in 2001 and is a portfolio company of private equity firm Lake Capital. More information about MediaWhiz is available at www.mediawhiz.com. About Lake Capital Lake Capital is a private equity firm that focuses on investments in service-based enterprises across various industries. The firm is currently managing more than $1.3 billion in equity commitments and seeks to build leading services companies through organic and acquisition-enhanced growth. More information about Lake Capital is available at www.lakecapital.com. |
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