MediaWay, Inc. Unveils Foundation 2.5; Expands Marketing Content Management Software for Internet Commerce.

MILPITAS, Calif.--(BUSINESS WIRE)--April 7, 1999--MediaWay Inc., the leading content management software provider for marketing, channel and sales support, and Internet commerce today announced Foundation 2.5.

The content management application provides global marketing organizations with immediate access to revenue-critical marketing materials, improves response time to customers, and saves marketing departments from costly creative redundancies while insuring brand identity.

"Our customers and prospects come to us with two key issues: they need a solution for storing, using, managing and distributing a multitude of marketing and sales materials and they want to link that solution to the Web to make themselves more competitive," said Brian Aspland, MediaWay's chief executive officer and president.

"Foundation 2.5 delivers that solution providing an easy to use application for storing and managing a wide variety of files from simple presentations to costly, brand building videos or audio clips. In addition, Foundation 2.5 harnesses the Internet so that materials can be reused immediately by global marketing teams as well as partners providing secure access to the latest digital assets saving time and money."

Key Features:

Foundation 2.5 is a fully searchable and scalable visual repository for rich digital content supporting up to 50 million assets. The platform-independent application handles a wide variety of digital media such as company presentations, logo art, audio files, video clips, advertising materials or catalogs. Key new features include: -0-

--   Web Check-In -- Using standard Web browsers, customers can now
     check-in content from remote locations in addition to the
     previously supported check-out of assets.

--   Enhanced File Support -- Foundation 2.5 gives marketing
     professionals access to the files they need the most such as
     PowerPoint, Adobe Illustrator, Quark Xpress, GIF images and
     Progressive JPEG.

--   Power Check-In - Mac users can check-in entire folders of assets
     via a simple drag-drop interface.

--   Increased Security - Foundation 2.5 now supports Access Control
     Lists (ACLs) simto our creative
marketing process," said Andrea Hill, director of strategic
development at The Bell Group. "We expect Foundation 2.5 to play a
critical role in our Web s using native client software. The Web
interfacessets. To
find an asset, users have several seaecific fields that contain specific values
and
this can be combined with a full text search. Alternatively, users can
also browse through folders and Quark XPress layoutsy of actions: he can modify
or create new repository
assets through a simple drag and drop process. A user can check-out an
existing asset or an entire project folder, mond marked as "in revision" to
prevent other users from trying
to duplicate or overwrite them.
     Foundation 2.5 includes full capabilities for managing multiple
versioor can also define which
version of an asset isroject tracking, built-in messaging for routing set
permission levels on folders. The owner or creator of a
folder and associated asset can set individual or group permissions
that include, none, read, write, and deletntent in file-based repositories.
While the
assets are maintained in their original form, these repositories are
not directly accessible by end users. This ensures the protection of
the assets and the physical integrity of the archive.

     Availability and Pricing

     Foundation 2.5 is available now directly from MediaWay, Inc. The
price of Foundation 2.5 installation including software, maintenance,
and customization is approximately $200,000.

     About MediaWay

     MediaWay, Inc. is a privately held company headquartered in
Milpitas with sales offices nationwide. Founded in 1991, the company
was one of the first to address the issues of content management for
major brand marketers. Additional information on MediaWay and its
content management applications can be found online at
http://www.mediaway.com.