MediaNews Group Hits the Streets with Local Online Ad Sales and Technology Provider, WebVisible.

IRVINE, Calif. & DENVER -- Ad sales reps from MediaNews Group's west coast newspaper properties hit the streets last week with TrafficMAX, a 'guaranteed clicks' search engine marketing (SEM) product that is changing the way interactive advertising is sold.

"We've brought a product to market that clearly illustrates the value of Local Paid Search on the Internet," said Eric Grilly, President -- MediaNews Group Interactive. Traditionally, buying sponsored ads means advertisers create their own keywords and monitor daily bid levels, budgets, and spending limits. TrafficMAX provides advertisers with a full-service option for search engine marketing.

MediaNews Group has tapped WebVisible, a leading local SEM technology provider, to power the product for its customers, who can now instantly place their locally targeted ads in the sponsored search results of WebVisible's distribution network of more than 30 search engines, including Google and Yahoo! for a fixed, monthly fee.

WebVisible's product marketing team has been hosting training seminars at MediaNews Group properties in California, where ad reps have become inspired by the interactive addition of search engine marketing to their product suite.

MediaNews Group's advertisers can now be sold click-packages that guarantee traffic to an advertiser's website, backed by WebVisible's proprietary software that automates the keyword bidding process, therefore eliminating the complexities of self-procurement.

Utilizing MediaNews Group's experienced sales force to sell WebVisible's private label, turn-key product directly to the customer, further bridges the existing gap between local advertisers and search engines.

"TrafficMAX removes many uncertainties from search engine marketing. We guarantee traffic to our advertisers' websites for a fixed fee. We make it easy for them to be found on the Internet," said Grilly.

"The advertisers we've encountered see search engine marketing as an opportunity to embellish on their current marketing campaigns with the paper," said Dennis Evans, WebVisible's VP of Sales Support, after a week of ride-a-longs with sales reps in Los Angeles.

Online local search is responsible for nearly 450 million commerce driven searches each month in the US. Industry experts predict online advertising to be a $9 billion dollar industry in 2007.

MediaNews Group plans to extend its TrafficMAX service nationwide later this summer.

About WebVisible

WebVisible is a leading software and technology provider to the local online advertising industry. Our proprietary software, Geneva, integrates directly with a network of over 30 top search engines including Google and Yahoo!, acting as an exchange between private label resellers of our local search advertising service and the search engines, creating the largest independent exchange of its kind. WebVisible's technology then automates the manual process of keyword bid management, allowing an affordable, turn-key online advertising solution for local businesses all over the world.

WebVisible's service suite includes local search, locally targeted banner advertising, and Pay-Per-Call service packages, all sold private label by a growing list of resellers in the yellow pages, newspaper and online marketing industries.

For more information, please visit www.webvisible.com or call [phone].

About MediaNews Group

MediaNews Group is the fourth largest newspaper company in the United States. We are privately owned and operate over 50 daily newspapers with combined daily and Sunday circulation of approximately 1.7 million and 2.3 million, respectively. Each of our newspapers maintains a website focused on local news content. These websites are hosted by MediaNews Group Interactive, our new media division, and are aggregated along with our content under the umbrella site www.newschoice.com. In anticipation of changes in the regulations governing the ownership of newspapers, radio and television, we acquired a television station, a CBS affiliate in Anchorage, AK and we also operate radio stations in Texas.

For more information, please visit www.medianewsgroup.com.