MediaBin Provides Brand Asset Management for Stars & Stripes/Team Dennis Conner Web Site.Business Editors ATLANTA--(BUSINESS WIRE)--April 10, 2002 MediaBin System will Manage Digital Assets For Team Conner's America's Cup America's Cup: see sailing. America's Cup Most prestigious trophy in international yachting competition. First offered under another name in Britain in 1851, the cup was won easily by the America from New York and subsequently became known as the Pursuit MediaBin Inc. today announced that it is an official supplier of the Team Dennis Conner/New York Yacht Club America's Cup 2003 challenge, which begins in October in Auckland, New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. . MediaBin software will be used to manage digital images on the Team Dennis Conner Dennis Walter Conner (born September 16, 1942) is an American yachtsman who has participated in the America's Cup nine times. The America's Cup is considered by most to be the pinnacle event of the sport of yachting. web site, which is being hosted by Bathysphere DMS (1) (Document Management System) See document management. (2) (Defense Messaging System) An X.500-compliant messaging system developed by the U.S. Dept. of Defense. . MediaBin will provide the brand asset management solution that Team Dennis Conner will use to manage the intensive graphics and digital assets associated with the official Stars & Stripes web site, www.stars-stripes.com. By using the MediaBin software, sponsors, supporters and the media will have easy access to images and text and will be able to quickly format images used on the site. "Our web site will be a key medium through which fans and yachting enthusiasts can keep up with our efforts to bring the America's Cup back to the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. ," said Bill Trenkle, president and director of operations for Team Dennis Conner. "With the help of MediaBin, our developers can ensure that www.stars-stripes.com contains the most up-to-date digital images of our boat and team available." "MediaBin's brand asset management capabilities are perfect for the Stars & Stripes' content-rich site," said Jason Pamental, president of Bathysphere. "It will be an instrumental tool in helping us organize and format our images and will enable us to update the site quickly and easily." The web site, launched in January, features a rich media gallery, biographies and photos of each crewmember, the latest news and events and an interactive message board. Stars & Stripes club members also will have access to live racing coverage. "We are excited to have the opportunity to show our support for Stars & Stripes and Team Dennis Conner through our brand asset management solution," said David Moran, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of MediaBin. "We look forward to monitoring Team Dennis Conner's progress through www.stars-stripes.com." The MediaBin platform is an enterprise brand asset management server that combines asset cataloging with image processing. MediaBin creates multipurpose mul·ti·pur·pose adj. Designed or used for several purposes: a multipurpose room; multipurpose software. multipurpose Adjective image assets and automates post-creative image processing, formatting, and network distribution. A single source image can be used at any time for Web pages, catalog pages, in-store merchandising displays, and billboards, enabling brand-centered corporations the consistency and centralized control they need to manage content in multiple media. About Team Dennis Conner Team Dennis Conner and the New York Yacht Club The New York Yacht Club is a private yacht club based in New York City and Newport, Rhode Island. Founded in 1844, it is one of the world's most distinguished and influential yachting institutions. Its members have contributed to the sport of yachting and yacht design. have partnered to put forth the finest team of American designers, sailors, boat builders and shore side support to win America's Cup XXXI and return the Auld auld adj. Scots Old. Adj. 1. auld - a Scottish word; "auld lang syne" old - of long duration; not new; "old tradition"; "old house"; "old wine"; "old country"; "old friendships"; "old money" Mug to the United States. The America's Cup begins in October of 2002 with a four-month challenger elimination series known as the Louis Vuitton Cup
The Louis Vuitton Cup is one of the most famous and prestigious competitions in the sport of yachting because of its relationship to the America's Cup. . The winner of the Louis Vuitton Cup will challenge Team New Zealand Team New Zealand (TNZ) is an America's Cup sailing team which is based in Auckland and represents New Zealand. The team officially represents the Royal New Zealand Yacht Squadron, and they have become a household name in their home country following their consecutive wins in the for the right to defend the America's Cup in a best of nine series starting in on February 15, 2003. About Bathysphere Bathysphere Digital Media Services, Inc. is a comprehensive design consultancy with its primary focus on the strategy, design and implementation of Internet technologies. Located in Providence, RI, Bathysphere works closely with its clients to deliver highly integrated applications that help enhance their existing businesses. For more information about Bathysphere, email info@bathyspheredms.com. About MediaBin MediaBin, Inc. develops innovative, standards-based brand asset management solutions for Global 2000 companies. The MediaBin platform enables marketing and eCommerce teams to reduce time-to-market for new products, improve customer experience and to scale their businesses by automating the cataloging, management, and deployment of marketing materials. MediaBin is a key eBusiness infrastructure component that can be integrated into corporate portals, web content management systems, product catalogs, and eCommerce platforms to manage and deliver media assets. For more information visit www.mediabin.com. |
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