Media-savvy cows? Ask UTexas.WITH MORE THAN 420,000 LIVing alumni, and regularly selling out their 80,082-seat stadium for home games, the University of Texas' football team, the Long-horns, have decided to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. their fame and fan loyalty via a unique medium. The Longhorns' Vmag, or video magazine, offers behind-the-scenes interviews with the coach, staff, and players, plus replays of games, and sneak peaks into the locker Things commonly known as lockers include:
"It is almost movie-like in its presentation," says Christine Plonsky, senior associate athletics athletics or track and field also track-and-field games Variety of sport competitions held on a running track and on the adjacent field. It is the oldest form of organized sports, having been a part of the ancient Olympic Games from c. director of Men's and Women's Athletics External Services for the University of Texas. Any revenue generated goes to the athletic department, says Kim Gundersen, marketing director for the Texas Exes, the alumni association An alumni association is an association of graduates (alumni) or, more broadly, of former students. In the United Kingdom and the United States, alumni of universities, colleges, schools (especially independent schools), fraternities, and sororities often form groups with alumni , but the Texas Exes provide the athletic department with email addresses See Internet address. of alumni for marketing purposes. "Everything is being promoted via e-mail," she says. "It's a program [fans] are not going to get anywhere else." Currently, the program is marketed via a number of different avenues besides e-mails to alumni including commercials during Coach Mack Brown's TV and radio shows. But, Gundersen says she would like to see the technology eventually used to promote other university programs. Because of the Vmag's popularity, the university decided that instead of creating only five "issues" throughout the season, an issue would be released every week. To launch the product, NEWgame looked for an institution that had a very large following, Hessert explains. "To have Coach Brown take the risk to invite fans into the football program was a big chance. We knew that if the program had enough personality and a charismatic coach, then the content would be sizzling siz·zle intr.v. siz·zled, siz·zling, siz·zles 1. To make the hissing sound characteristic of frying fat. 2. To seethe with anger or indignation. 3. ." |
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