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Media notes.

A new manufacturing publication, Today's Energy Solutions, will launch early next year with four issues in 2008. It's to be aimed at companies producing solar-energy panels, wind turbines, and wave-energy installations, along with more-conventional power plant paraphernalia. The magazine from GIE Media (Richfield, Ohio), will have controlled circulation to 10,000 plants plus 1,000 economic-development agencies, and will be produced by the staff of two other GIE niche magazines, Today's Medical Developments and Aerospace Manufacturing and Design, both run by former American Machinist editor Tom Grasson and former AM publisher Joe DiFranco. The medical-apparatus-makers' magazine (ten issues per year) recently increased its mailings to 18,500 following its first BPA Worldwide audit, and a similar business-publishers' audit is scheduled for the aerospace-industry quarterly (circulation: 12,500) for this year. According to publisher DiFranco, three-year-old TMD magazine is starting a value-added program for advertisers with high dollar volume--an index of information about specific marketing target companies that receive the periodical.

Over at American Machinist, on the other hand, circulation is being reduced. The 130-year-old monthly, part of Penton Media (Cleveland, Ohio) has had a circulation of 80,000 but fewer than 55,000 business locations. So multiple copies were being mailed into the same factory, explains editor-in-chief Bruce Vernyi, and the cost-cutting move will put emphasis on internal pass-along. It will also enable maintaining a traditional feature "well" of pages within each issue, he says.
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Title Annotation:Company News
Publication:Metalworking Insiders' Report
Date:Oct 31, 2007
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