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Media monitor: an official building, the seat of the Netherlands state broadcasting censors, shows how what could be a dreadfully bureaucratic institution can be humanized.


Older readers may remember Hilversum etched on the dials of Bakelite wireless sets, along with other exotic locales--Luxembourg, Moscow, Monte Carlo et al--in the pioneering days of early radio. Hilversum is now the Netherlands media capital and home to numerous broadcasting corporations whose activities are monitored by a national watchdog agency, the stern sounding Commissariat for the Media. Though its name suggests faceless state bureaucrats housed in glum Stalinist offices, the reality is rather different. The Dutch media police occupy a bright, permeable, low-rise block on a woodland campus that could, at first glance, be mistaken for a fashionable gallery or some kind of cultural centre.

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Paradoxically, for a building concerned with technology and electronic artifice, its relationship with the corporeal Possessing a physical nature; having an objective, tangible existence; being capable of perception by touch and sight.

Under Common Law, corporeal hereditaments are physical objects encompassed in land, including the land itself and any tangible object on it, that can be
, natural world is especially intimate. A chunky, cantilevered canopy projects over the entrance, with both new and existing trees projecting through cut out sections, so that nature appears part of the architecture, the trunks like gnarled, arboreal arboreal

pertaining to trees, treelike, tree-dwelling.
 columns. This theme is reprised throughout the building with a series of acacia-planted internal patios carved out of its low-slung mass, bringing daylight and views into the deep plan. An external skin of clear glass and sleek corrugated cor·ru·gate  
v. cor·ru·gat·ed, cor·ru·gat·ing, cor·ru·gates

v.tr.
To shape into folds or parallel and alternating ridges and grooves.

v.intr.
 aluminium reflects changing patterns as light filters through the surrounding foliage. From the conference suites, corridors and meeting rooms, nature never seems far away, brought into play as a seasonally changing backdrop to office life.

Designed by Koen van Velsen, who also has his offices in Hilversum, the new building joins the ranks of slightly outre ou·tré  
adj.
Highly unconventional; eccentric or bizarre: "outré and affected stage antics" Michael Heaton.
 local projects generated by the presence of media companies. Hilversum's Media Park can boast at least two ironically wacky contributions by acronym-loving funsters MVRDV MVRDV Maas Van Rijs de Vries  (the VPRO An x86 chip platform from Intel that supports hardware-based remote systems management. It comprises a Core 2 Duo CPU and a chipset that features Intel's Active Management Technology (AMT).  headquarters, AR March 1999, and the RVU RVU Relative value unit, see there  building), but van Velsen's scheme is more thoughtful and restrained, as befits its role as the sober media monitor. Symbolically, the authority headquarters are located outside the park proper, which is now enclosed by a fence installed in the more security conscious national climate following the murder of Dutch politician Pim Fortuyn last year. Van Velsen exploits the gently sloping topography, positioning his building lengthways length·ways  
adv.
Lengthwise.


lengthways or lengthwise
Adverb, adj

in, according to, or along the direction of length

Adj. 1.
 along the site so it steps up gradually over 2m from the cantilevered entrance. The double-height entrance hall is a luminous box enclosed in walls of clear glass that dematerialize de·ma·te·ri·al·ize  
tr. & intr.v. de·ma·te·ri·al·ized, de·ma·te·ri·al·iz·ing, de·ma·te·ri·al·iz·es
To deprive of or lose apparent physical substance; make or become immaterial:
 the boundary between inside and out. Apart from being a powerful formal gesture, the canopy also shelters a small car park and, this being the Netherlands, the ubiquitous bicycle racks.

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Office accommodation is compactly arranged in tight blocks, around the internal patios. Principal circulation routes are placed on the perimeter, with two corridors running along the long edges of the rectangular footprint. Almost domestic in scale, the landscaped patios can be used by workers for breaks, meetings and general social interaction. In contrast to the lightweight aluminium and glass external skin, the walls around the patios are made of brick painted Mediterranean white and embellished with Mondrian-esque planes of red, blue and yellow to lift the spirits. The same approach extends to the inside, with flashes of colour applied at intervals to walls, providing visual incident and points of orientation. Coloured foil on the glass skin adds a further kaleidoscopic dimension. Apart from the usual cellular offices and meeting rooms, the building houses a series of viewing suites, where broadcasts are monitored, and a court-like chamber where hearings are held and broadcasters called to account. Yet the seriousness of the brief is offset by whimsical details, such as the collection of boulders used as seats for watching television in the entrance lobby.

This project reflects van Velsen's flair for transforming unpromising building types into complex, arresting architecture. An earlier scheme in the centre of Rotterdam (AR May 1998) elevates the spatially mundane, introverted in·tro·vert·ed
adj.
Marked by interest in or preoccupation with oneself or one's own thoughts as opposed to others or the environment.
 form of the modern multiplex cinema into the centrepiece of a new public square, with cinemas and promenading spaces wrapped up in a corrugated translucent skin. Here, the serious but necessary business of policing the Dutch broadcasting media is conducted in a boldly conceived building that responds imaginatively to its tranquil setting, but is still capable of holding its own within a wider campus ensemble. Moreover, through the use of space, light, colour and reinterpretation re·in·ter·pret  
tr.v. re·in·ter·pret·ed, re·in·ter·pret·ing, re·in·ter·prets
To interpret again or anew.



re
 of archetypal forms such as modestly scaled internal courtyards, it manages to humanize hu·man·ize  
tr.v. hu·man·ized, hu·man·iz·ing, hu·man·iz·es
1. To portray or endow with human characteristics or attributes; make human: humanized the puppets with great skill.

2.
 and civilize civ·i·lize  
tr.v. civ·i·lized, civ·i·liz·ing, civ·i·liz·es
1. To raise from barbarism to an enlightened stage of development; bring out of a primitive or savage state.

2.
 workplace life. All this is achieved without resorting to the gestural posturing and theorizing characteristic of much of the current Dutch scene. Instead, van Velsen's architecture speaks lyrically and clearly for itself.

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Article Details
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Author:van Cleef, Connie
Publication:The Architectural Review
Geographic Code:4EUNE
Date:Oct 1, 2003
Words:757
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