Media and marketing.

Bailey Gardiner Inc. recently promoted Cara Shardellati to senior account executive in the advertising department. Shardellati has been with BGI since November 2000 and has managed the marketing and advertising initiatives for a number of key clients. Bailey Gardiner also recently hired Sarah Burns as advertising account supervisor and Katherine Lewis as account coordinator in the PR department. Burns, who has 10 years of experience in the advertising industry, joins BGI from Castle Advertising, where she led multimedia advertising and public relations campaigns for several major accounts. In her new role, Burns will be supporting the San Diego Marriott Gaslamp Quarter, the San Diego Association of Governments and Concordia Homes-The Lido. Lewis, who recently completed internships at Drasnin Communications and the San Diego Regional Technology Alliance, will be responsible for supporting the San Diego Marriott Gaslamp Quarter, Sandag, the Boxing Club and the Sullivan Group. Kelly Murphy has joined Woodenship Advertising & Public Affairs as an account executive. Murphy previously coordinated the re-election campaign for San Diego Mayor Dick Murphy, organizing news conferences, campaign rallies, fund-raisers and community outreach programs. High-Tech Marketing Alliance appointed Tonnia B. Strand the organization's new president. Former Alliance President Lynne M. White stepped down to pursue other interests, but remains on HTMA's advisory board. Strand is the founder and president of Business-to-Business Marketing. Strand previously served as HTMA's vice president of public relations and vice president of sponsorships. The High-Tech Marketing Alliance, originally called the Computer Electronics Marketing Association, is a nonprofit, all-volunteer organization designed to enhance technology marketing in San Diego.