Media and Advertising Veteran Nick Johnson to Head Revenue Science Business Development Center in Manhattan; SVP is Latest Addition to High-Powered Senior Management Team.Business Editors BELLEVUE, Wash.--(BUSINESS WIRE)--Feb. 6, 2004 Revenue Science, Inc., the leading provider of behavioral targeting Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. for online advertising, announced today that Nick Johnson Nicholas Robert "(Nick)" Johnson (born September 19, 1978 in Sacramento, California) is a first baseman in Major League Baseball, currently with the Washington Nationals. He graduated from C. K. McClatchy High School. has been hired as Senior Vice President of Business Development to lead the company's new New York New New York is the name of three futuristic cities modelled on New York City:
v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the growing demand for Revenue Science's behavioral targeting services. Johnson comes to Revenue Science with more than 12 years of advertising and media experience. Most recently, he was National Sales Director at Lycos, responsible for growing branded advertising revenue and building a sales team that represented best media practices. His work also involved identifying and developing strategies for revenue development as well as helping advertising agencies and clients build marketing platforms throughout the Lycos Network. Prior to Lycos, Johnson spent six years with Turner Interactive working in both sales and business development roles for CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. , CNNMoney and CNNSI CNNSI Cable News Network and Sports Illustrated . He also has a broad background in marketing and advertising, including time spent on both the agency side as well as the corporate brand side. Premier Management Team According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Revenue Science, Johnson is the perfect complement to one of the most experienced senior management teams in the industry, comprised of veterans of the Stanford Computer Systems Laboratory and executive positions at companies including Openwave, Microsoft, Accenture, RealNetworks, BroadVision and Liberate. "Nick Johnson's deep expertise in advertising and media--both online and traditional--will be invaluable in building the premier behavioral targeting ecosystem for Web advertising," said CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Bill Gossman. "We're extremely pleased that a respected individual like Nick has chosen to work with Revenue Science and we look forward to his leadership as we open our new Business Development Center in the media capital of the world." Gossman added that while Revenue Science has several employees currently working in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , the new office will provide a base of operations Noun 1. base of operations - installation from which a military force initiates operations; "the attack wiped out our forward bases" base air base, air station - a base for military aircraft army base - a large base of operations for an army to better service its online publisher clients and their advertisers, and will be headquarters for the company's business development activities. Revenue Science expects to begin operating out of the office this month. Other Side of the Fence According to Johnson, Revenue Science's behavioral targeting services offer solutions to many of the issues he faced every day on the publisher side. "I understand the tremendous impact that the company will have in online advertising and I look forward to not only bringing this solution to publishers and agencies, but ensuring that it is implemented effectively to deliver the highest-quality audiences to advertisers," he said. About Revenue Science, Inc. Revenue Science, Inc. is the leader in behavioral targeting for Web advertising. Revenue Science grows ad revenue for Web media publishers by finding, evaluating, and monetizing customized Web audience segments that represent prime customer targets for corporate advertisers. Revenue Science audience segments are delivered on-demand, over the Internet, and priced on an exclusive revenue-sharing basis that completely eliminates risk for customers. For more information, visit www.revenuescience.com. |
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