Media Station Unveils Next Generation Streaming Technology For Unparalleled User Performance; 'Smart Driver' Technology Positioned To Drive Global Broadband Growth.Business Editors/Hi-Tech Writers LOS ANGELES--(BUSINESS WIRE)--Nov. 29, 2000 Media Station, Inc., the leader in interactive technologies, today announced the successful development of the next generation of Streaming Software Technology: An industry-first "Smart Driver" that supports both real-time streaming without installation or download and on-line delivery of broadband content. The Smart Driver technology, combined with an award-winning programming interface, will accelerate worldwide growth of Streaming Software by delivering the highest quality of service (QoS) and guaranteed performance to consumers with varying levels of bandwidth. The new SelectPlay programming interface enables new visitors to play various media and games for free without exchanging user information. "Our research has demonstrated that consumers are interested in immediate access to streaming software when they choose a title, and that there are times when digital delivery is the preferred means," said Jim Maslyn, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Media Station, Inc. Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
"Streaming content is expected to be a key market driver for broadband revenue growth," says Patti Reali, Senior Analyst for Gartner Dataquest. "With the lack of ubiquitous high-speed access across North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. cable networks, the ability to provide two means of media delivery will help pave the way for future consumer acceptance of broadband content." The Smart Driver technology is industry unique in that it is the only solution that enables both real-time streaming or digital delivery, and it supports native hardware accelerators for better game play performance, software patches, and multiplayer gaming Two or more people playing a game and competing with each other via computer. Although traditional card games such as bridge and poker are played online, games with a large number of people (massively multiplayer) mix real players with simulated environments that turn the computer into a on matching sites such as MSN's Zone.com and Mplayer. Media Station's new SelectPlay programming guide has been designed to provide optimum user friendliness. Media Station has created a one-click, one-time-only process that reduces customer involvement by 80 percent. Following this simple process, consumers can launch SelectPlay from carrier partners start menus, a desktop icon, Web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. favorites, or the taskbar An on-screen toolbar that displays the active applications (tasks). Clicking on a taskbar button restores the application to its previous appearance. Windows 95 popularized this feature. See Win Taskbar. . The guide also offers improved title management functions and personalization features. "Our SelectPlay programming goal is to create the simplest possible entry for subscribers to the interactive experience by replicating the one-click ease of the TV environment," said Maslyn. "Each step we take in the development of our technology and our SelectPlay services has been targeted to accelerate consumer acceptance of broadband services." About SelectPlay SelectPlay is a media on-demand service comprising a suite of products that allow consumers to subscribe, rent, or purchase interactive software and digital media over a high-speed Internet See broadband. connection. SelectPlay - Family provides unlimited play of 75 top-selling media titles every month for a low subscription fee, offering a tremendous dollar value in interactive entertainment and education. The SelectPlay - School delivers outstanding educational and edutainment content focused on core curriculum subjects, including mathematics, reading, science, reference, and fun. SelectPlay - Games offers new releases for rent of popular top-selling action, adventure, arcade, role-playing, simulation, sports, and strategy games. SelectPlay has been identified as the leading platform for the delivery of interactive media on-demand by the world's top interactive media publishers, representing 18 well-known brands. In markets that have already launched commercially, SelectPlay has an average user take rate of more than 12%. Media Station has established and continues to expand its edge network of subscribers with a growing list of distribution agreements that include Broadwing/Zoomtown, Comcast, Excite @Home, Qwest, Sprint, Time-Warner Cable, and many other high-speed carrier partners. For more information about SelectPlay, visit www.selectplay.com or call 877-677-PLAY (7529). About Media Station, Inc. Media Station, Inc., a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. with offices located in Ann Arbor Ann Arbor, city (1990 pop. 109,592), seat of Washtenaw co., S Mich., on the Huron River; inc. 1851. It is a research and educational center, with a large number of government and industrial research and development firms, many in high-technology fields such as , MI, and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , CA, is a leader in delivering interactive technologies and services to the PC, enabling the user to remotely play multimedia in real time from a server residing at the broadband service provider An ISP, telephone company, cable company or other carrier that offers high-speed communications to homes and businesses, typically for Internet access. Cable modems, DSL and T1 lines are the common technologies. See broadband, cable modem, DSL and T1. . The company's established success has been based on its underlying proprietary technology innovation and its creative development studio, which over the last seven years has developed more than 100 titles that have sold over 6 million units worldwide in over 14 languages. Media Station's stable and scaleable technology established one of the lowest call rates for customer support in the industry. The company has also received numerous industry awards, including the prestigious award for Excellence in Product Development. The company's mission is to lead the delivery of interactive media over broadband networks  This article or section needs copy editing for grammar, style, cohesion, tone and/or spelling.You can assist by [ editing it] now. . For more product or corporate information, visit www.mediastation.com or www.selectplay.com, or contact Allan McLennan, SVP SVP S'il Vous Plaît (French: Please) SVP Senior Vice President SVP Schweizerische Volkspartei (Swiss People~s Party) SVP Society of Vertebrate Paleontology SVP Social Venture Partners SVP St Vincent de Paul of Strategic Market Development, at 415.391.9913. |
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