Media Station Brings Launch Media's Music Content to SelectPlay; Latest Music, Artist Profiles To Be Available Via Broadband in Real Time.

Business Editors

ANN ARBOR, Mich.--(BUSINESS WIRE)--Aug. 1, 2000

Media Station, Inc., the leader in delivering broadband interactive media, and LAUNCH Media, Inc. (NASDAQ: LAUN), today announced the expansion of Media Station's SelectPlay service (www.selectplay.com) into the music category, via broadband delivery of LAUNCH Media's (www.launch.com) high-bandwidth music content.

With this agreement, SelectPlay now offers cable modem and DSL subscribers the most immediate access to LAUNCH(R)'s monthly multimedia content of the latest music releases, self-guided artist interviews, and exclusive music performances.

SelectPlay now becomes the only broadband, on-demand interactive service to offer the latest and most current music content from LAUNCH, which currently delivers its interactive experience directly to more than 300,000 subscribers.

SelectPlay subscribers already receive the most popular content from the best of the broadband interactive industry's multimedia providers, including Activision, Disney Interactive, Hasbro Interactive, GT Interactive, Havas Interactive, Knowledge Adventure, Interplay, and now Launch.com.

With the addition of LAUNCH content, the SelectPlay service has reinforced its position as the industry's highest quality multimedia experience, offering top-selling games, sports, education, music, home activity, and entertainment multimedia over broadband.

"Content and distribution work hand in hand," said Dave Goldberg, CEO of LAUNCH. "The subscribers who have been attracted by SelectPlay's premier lineup of titles and high quality user experience will immediately provide us with an entirely new audience, all of whom are conversant with multimedia. The importance of the playback technology behind SelectPlay is sometimes forgotten, but that's the muscle behind the user experience we were looking for."

"What sets SelectPlay apart from its competition is its focus on partnerships with top-quality content providers that provide the consumer the best selection of content combined with exceptional playback experience," said Jim Maslyn, president and CEO of Media Station. "Our relationship with LAUNCH continues that dedication by offering our subscribers the best music and video experience available over broadband."

SelectPlay's base technology, the Media Remote(SM) system, is the only technology that enables real-time play of top-selling titles at speeds as low as 256 Kbs, as well as playing the most multimedia intensive titles in the marketplace.

Media Station's SelectPlay distribution partners include AT&T, Comcast, Sprint, Time Warner Cable, Qwest/U S WEST, ZoomTown/Broadwing, and many other high-speed carrier partners.

About SelectPlay

SelectPlay is an interactive media on-demand monthly subscription service designed to provide today's high-speed Internet-connected home a one-stop, family-safe environment for on-demand interactive software and digital data, offering a tremendous dollar value in interactive entertainment and education.

SelectPlay provides unlimited play of more than 75 top-selling and popular CD-ROMs and multimedia titles every month for $9.95. As an added option to their base subscription value, SelectPlay subscribers also have available newly released titles for individual pay-for-play at only $3.95 for 48 hours. SelectPlay is anchored on two critical technologies: 1) The MediaRemote(SM) technology delivers a virtual device driver to the PC, enabling the user to remotely play CD-ROM titles installed on a server residing at the broadband service provider, and 2) the proprietary "Bandwidth Manager" (patent pending) that determines both the bandwidths required for a particular title and the available network capacity.

For more information about SelectPlay or to subscribe, visit www.selectplay.com or call 877/677-PLAY (7529).

About Media Station, Inc.

Media Station, Inc., a privately held company with offices located in Ann Arbor, MI, and San Francisco, CA, is a leader in delivering interactive technologies and services to the PC, enabling the user to remotely play CD-ROM titles installed on a server residing at the broadband service provider.

The company's established success has been based on its underlying proprietary technology innovation and its creative development studio, which over the last seven years has developed more than 100 titles that have sold over 6 million units worldwide in over 14 languages. Media Station's stable and scaleable technology has established one of the lowest call rates for customer support in the industry.

The company has also received numerous industry awards, including the prestigious award for Excellence in Product Development. The company's mission is to lead the delivery of interactive media over broadband networks. For more product or corporate information visit www.mediastation.com or www.SelectPlay.com, or contact Allan McLennan, SVP/Chief Marketing Officer at 415-391-9913.

About LAUNCH

Headquartered in Santa Monica, CA, LAUNCH Media, Inc. (Nasdaq: LAUN) is a media company dedicated to creating the premier Internet music site, LAUNCH.com, by providing music fans with the broadest array of music and music-related editorial content.

LAUNCH.com houses the Web's largest music video collection, available streamed on-demand or in pre-programmed channel formats. Additionally, LAUNCH.com offers music customization with LAUNCHcast, an intelligent music service that enables members to design their own streaming music station with high-quality audio or video.

LAUNCH is engaged in strategic relationships with Sony Music, EMI Music, Warner Music Group, AOL, Microsoft, NBCi, Intel, RealNetworks, NetZero, Yahoo! Yahoo! Japan, Tokyo Broadcasting System, SOFTBANK Ventures, CheckOut.com, Road Runner and others.