Media Relations Strategies for Technology Companies is Available Now.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c71568) has announced the addition of "Media Relations Strategies for Technology Companies: Video Leadership Seminar with Lloyd P. Trufelman of Trylon SMR (Specialized Mobile Radio) The communications services used by police, ambulances, taxicabs, trucks and other delivery vehicles. Throughout the U.S., approximately 3,000 independent operators are licensed by the FCC to offer this service, which provides always-on " to their offering. The goal of this Video Leadership Seminar is to provide technology professionals with essential information about media relations strategies. The DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. is viewable on any computer or iPod (that supports video) and features 50 minutes of live video with Lloyd P. Trufelman of Trylon SMR, sharing his knowledge and experience with specific successful strategies used by technology companies to enhance their brand and image in the media. The Video Leadership Seminar provides specific resources and strategies for using media as a tool for technology companies. Topics covered in the Video Leadership Seminar include: - Building credibility in the market place - Step by step for developing a media relations strategy - The importance of developing an external sales effort - Utilizing new forms of media - Example cases Samples of the types of questions answered in the Video Leadership Seminar include: - Why are media relations important to technology firms? - What are the biggest advantages of a well developed media relations strategy? - What process is used to establish the media relations goals & objectives? - Where are the biggest opportunities for technology companies? - What are the pitfalls of various media strategies? - What are the biggest media opportunities for executives of technology companies? - How does the message recipient or media consumer influence the strategies success? About the Author Prior to establishing Trylon SMR in 1990, President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Lloyd P. Trufelman, APR held executive public relations positions at such communications companies as MTV Networks, the Cabletelevision Advertising Bureau, WNYC, Howard J. Rubenstein Associates and CBS Masterworks. In addition he has directed press relations for political candidates on the national, state and municipal levels. An accredited member of the Public Relations Society of America The Public Relations Society of America (PRSA), based in New York City, is the world's largest organization for public relations professionals. The organization has more than 30,000 professional and student members, and is organized into 112 chapters nationwide. and a member of its Counselors Academy, Trufelman has served as a board member of Promotion & Marketing Executives in Electronic Media (PROMAX), and is a member of the Partnership for New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . He has been a speaker at meetings of the International Radio & Television Society, New York Software Industry Association The New York Software Industry Association (NYSIA) is a trade association for software, information technology, and Web development companies in the New York City area. NYSIA's mission is to promote and support the growth of this industry in this region. , Public Relations Society of America, Cable Television Public Affairs Association, Cable & Telecommunications Association for Marketing, National Broadcasting Society and Columbia University's Strategic Communications Program, among others. Trufelman's writings have been published in The Washington Post, Public Relations Journal The Public Relations Journal, published quarterly by the Public Relations Society of America (PRSA), is an open access peer-reviewed, electronic research journal facilitating the transfer of knowledge from the educational community to the professional community for topics , Multichannel News, Time, USA Today, PRSA Tactics, Broadcasting & Cable, Video, Optimize, American Journalism Review The American Journalism Review is a national magazine covering topics in journalism. It is published six times a year by the Philip Merrill College of Journalism at the University of Maryland, College Park. and Public Telecommunications Review. He has contributed chapters to Media Technology & the Vote (Northwestern University/Annenberg Communications Policy Studies Program), Strategies in Broadcast & Cable Promotion (Wadsworth) and The New PR Tool Kit (FT Prentice Hall), in addition to serving as a member of the editorial advisory board of Websters Dictionary of Media & Communications (Simon & Schuster Simon & Schuster U.S. publishing company. It was founded in 1924 by Richard L. Simon (1899–1960) and M. Lincoln Schuster (1897–1970), whose initial project, the original crossword-puzzle book, was a best-seller. ). Trufelman is a graduate of American University School of Communications and has undertaken postgraduate coursework at New York University New York University, mainly in New York City; coeducational; chartered 1831, opened 1832 as the Univ. of the City of New York, renamed 1896. It comprises 13 schools and colleges, maintaining 4 main centers (including the Medical Center) in the city, as well as the , the University of North Carolina School of Business Administration at Chapel Hill and Columbia University's Graduate School of Business. For more information, visit http://www.researchandmarkets.com/reports/c71568 |
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