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Media Publisher Joins Cisco AVVID Partner Program; Citigroup Selects Combined Media Publisher and Cisco Solution.


Business Editors/High-Tech Writers

BERKELEY, Calif.--(BUSINESS WIRE)--June 24, 2003

Media Publisher, Inc., a market-proven provider of scalable rich media publishing automation and management applications for the enterprise, announced today that it has joined the Cisco AVVID AVVID Architecture for Voice, Video and Integrated Data (Cisco)
AVVID Architecture for Voice Video and Integrated Data
 (Architecture for Voice and Video Integrated Data) Partner Program as a Content Networking Solutions content management participant.

The Cisco AVVID Partner Program is an interoperability The capability of two or more hardware devices or two or more software routines to work harmoniously together. For example, in an Ethernet network, display adapters, hubs, switches and routers from different vendors must conform to the Ethernet standard and interoperate with each other.  testing program that helps product and services firms deploy innovative business solutions. The program provides customers with Cisco AVVID Partner products and services, such as the Media Publisher solution, that have been tested interoperable The ability for one system to communicate or work with another. See interoperability.  with Cisco networking technology.

Citigroup First Joint Media Publisher and Cisco Customer

Media Publisher interoperates with Cisco technology, including the recently released Application and Content Networking System (ACNS ACNS Application and Content Networking System (Cisco)
ACNS American Conference on Neutron Scattering
ACNS American Clinical Neurophysiology Society
ACNS Academic Computing and Networking Services
ACNS Automated Copyright Notice System
) version 5.0, to provide rich media content publishing capabilities to enterprise customers. Citigroup, showcasing the value of the combined solution, is using Media Publisher and Cisco ACNS to facilitate rich media communications for internal training, meetings and briefings.

"We are pleased to have completed interoperability product testing with Cisco and are excited to formalize our relationship," said Rod Bacon, Chief Executive Officer of Media Publisher, Inc. "With Media Publisher, Cisco customers can extend the value of enterprise content delivery equipment by adding the ability to easily create, package, and present rich media broadcasts and presentations. Our combined solution greatly benefits any large organization looking to quickly implement, or further augment aug·ment  
v. aug·ment·ed, aug·ment·ing, aug·ments

v.tr.
1. To make (something already developed or well under way) greater, as in size, extent, or quantity:
, the use of rich media for business communications."

"Media Publisher and Cisco both support open, standards-based architectures and share a commitment to interoperability. Through this vision, the Cisco AVVID Partner Program delivers the power of choice to enterprises -- the ability to extend the Cisco end-to-end end-to-end

a pattern of anastomosis in which severed ends are matched and united, in contrast with other patterns such as end-to-side or side-to-side. Usually applied to anastomosis of the intestine.
 architecture with our members' world-class products and technologies," said Michael Swailes, director of AVVID Ecosystems at Cisco. "With Cisco AVVID partner offerings such as Media Publisher, customers can deploy a broader range of e-business solutions which foster innovation and drive rapid adoption of business-critical technologies."

"Media Publisher is a baseline The horizontal line to which the bottoms of lowercase characters (without descenders) are aligned. See typeface.

baseline - released version
 requirement for companies that are adopting streaming media See streaming audio, streaming video and digital media hub.  technology," said Greg Howard Greg Howard (born 1964 in Washington, DC) is a Chapman Stick player from Charlottesville, Virginia. Originally a keyboardist and saxophonist, Greg took up the Stick in 1985. Over the years Greg has performed thousands of shows in Charlottesville and around the world. , Principal Analyst at the HTRC HTRC Heat Transfer Recent Contents  Group. "I haven't seen anything else on the market with its combination of depth of functionality along with overall ease of use."

Customer Benefits of Cisco AVVID Partnership

Media Publisher with Cisco ACNS provides a simple method to manage even the most complex rich media publishing and distribution scenarios throughout the entire process, including: pre-positioning of streaming content; management of content at the edge; detailed reporting on user activity at the edge; and, scheduling and distribution of large files across the network. Media Publisher's intuitive user interface allows non-technical users to encode (1) To assign a code to represent data, such as a parts code. Contrast with decode.

(2) To convert from one format or signal to another. See codec and D/A converter.

(3) The term is sometimes erroneously used for "encrypt.
, package, distribute and present live and on-demand content within the corporate intranet or over the Internet. Content is then organized into easily accessible programs, channels and categories. Media Publisher even incorporates reporting, security and billing features that offer enterprises the ability to track content usage, control viewer access and charge-back internal departments or content viewers.

About Media Publisher, Inc.

Media Publisher Inc. is a market-proven provider of scalable rich media publishing automation and management applications for the enterprise. The patent-pending Media Publisher application helps large organizations accelerate and streamline the deployment, creation, delivery and consumption of rich media by eliminating technical complexity from the media publishing process. For more information about Media Publisher, Inc. visit www.media-publisher.com.
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Publication:Business Wire
Geographic Code:1USA
Date:Jun 24, 2003
Words:558
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