Media Metrix and National Yellow Pages Monitor -- NYPM -- Announce Strategic Alliance.NEW YORK--(BUSINESS WIRE)--April 7, 1998-- A strategic combination of online research and "PC Metered" web audience behavioral behavioral pertaining to behavior. behavioral disorders see vice. behavioral seizure see psychomotor seizure. information Media Metrix, Inc., the leader in new media audience measurement services, and National Yellow Pages Monitor (NYPM NYPM New York Philomusica ), a division of NFO NFO Info File (file type extension) NFO New Fund Offer NFO National Farmers Organization NFO Naval Flight Officer (US Navy) NFO National Family Opinion AD:IMPACT, the leader in Yellow Pages directory measurement services, today announced an alliance to provide a new measurement service for the World Wide Web advertising community. Media Metrix' new media audience measurement expertise, in combination with NYPM's in-depth understanding of the print and internet directional In one direction. Contrast with omnidirectional. advertising market will create a powerful tool to help both local and national marketers understand how consumers are using the World Wide Web to shop for local products and services. The new service named Media Metrix-NYPM//consumer.choice will combine NYPM//consumer.choice local market online research with Media Metrix' World Wide Web Audience Ratings data into a single report. This quarterly report will be a combination of NYPM's market research collected via online questionnaires With the increasing use of the Internet, online questionnaires have become a popular way of collecting information. The design of an online questionnaire often has an affect how the quality of data gathered. and Media Metrix' World Wide Web audience measurement data, gathered with its patented PC Meter technology. The reports will initially cover 14 local markets and be available to mutual clients of Media Metrix and NYPM. "The traditional Yellow Pages industry is undergoing a major redefinition Noun 1. redefinition - the act of giving a new definition; "words like `conservative' require periodic redefinition"; "she provided a redefinition of his duties" definition - a concise explanation of the meaning of a word or phrase or symbol initiated by the introduction of the internet and online directory services," said Jim D'Arcangelo, president of NYPM. "Our goal is to help clients understand the fast changing local directional advertising environment. By partnering with Media Metrix, the recognized leader in new media audience measurement services, we will create an important tool to help our clients make smarter, more informed media buying decisions," D'Arcangelo added. "This alliance will offer a new level of insight into web usage behavior for marketers in the $11 billion directory advertising industry," said Mary Ann Packo, president, Media Metrix. "NYPM has a special understanding of local directory advertising and shopping behavior as well as strong relationships in the directory marketing arena. This partnership will introduce Media Metrix services to this important market segment, while offering NYPM's clients the added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:
NYPM//consumer.choice is a local market Web research program, which measures where consumers go on the internet for product and service information within their own city. Consumer usage, awareness and related merchant purchase behavior is collected for local web sites, with a focus on eight key industry advertising segments: Automotive, Insurance, Travel, Physician/Health, Restaurant, Real Estate, Employment, and Computer Products & Services. This NYPM research is conducted on a quarterly basis, using an online survey methodology. Media Metrix' World Wide Web audience measurement service data is collected digitally using its proprietary, patented PC Meter software technology. The PC Meter is installed in thousands of homes and businesses, capturing actual, real-time digital media behavior - page by page, click by click. Media Metrix reports both traditional and new media measures for web sites including reach, frequency, time spent, page requests and demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. . This research is conducted on a continuous basis and is reported at both the national and local level. About Media Metrix, The PC Meter Company Media Metrix, The PC Meter Company, is the pioneer and world leader in the field of usage measurement services for new interactive media and digital technologies. While Media Metrix is best known for its flagship World Wide Web Audience Measurement Service, it is also the first company to offer actual, real-time measurement of commercial online services, computer hardware, computer software and other new interactive technologies. At the core of Media Metrix' business is The PC Meter - a proprietary, patented software technology developed to perform broadly the same functions as a television "people meter The People Meter is a device and system used by Nielsen Media Research in the USA to allow a relatively passive measurement of the viewing habits of TV and cable audiences. The people meter was invented by a British company called Audits of Great Britain, or AGB for short. ," but it takes advantage of the computing computing - computer environment for added intelligence. The PC Meter software, which is installed on computers in thousands of households and businesses, records detailed demographic information and "follows" PC users click by click, page by page, tracking and measuring new media and digital usage patterns in the home and at work. Today Media Metrix has over 150 clients including leading new and traditional media companies, advertising agencies, marketers, financial institutions and technology companies who utilize Media Metrix services to support their digital decision making needs. Media Metrix is majority owned by The NPD Group The NPD Group, Inc. is a leading global market research company[1] founded in 1967 and provides consumer and retail information to manufacturers and retailers. Using actual sales data from retailers and distributors as well as consumer-reported purchasing behavior, NPD , Inc. a worldwide leader in market research services and associated software-based information management systems. Media Metrix has also received investment funding from three leading technology venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] - Greylock Management, Oak Investment Partners and Venrock Associates. About NYPM National Yellow Pages Monitor is a division of NFO AD:IMPACT and member of the NFO Worldwide, Inc. (NYSE NYSE See: New York Stock Exchange :NFO) family of companies. NFO AD:IMPACT is the global industry leader in strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. and market research for the Yellow Pages and directional advertising industry. NFO Worldwide, Inc, is a leading provider of custom and syndicated marketing information to America's largest companies and the international business community. With operations in 24 countries around the world and through its market research expertise, extensive consumer panels and vertical market knowledge, NFO provides market insight and marketing counsel to over 2,000 clients annually. These include many on the fortune 500 list, most of the top U.S. consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one , financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , high tech, pharmaceutical and travel firms, and many of the worlds' major multinationals. CONTACT: Media Metrix, Inc. Stacie P. Leone, 212/460-7997 stacie_leone@mediametrix.com or NYPM James D'Arcangelo, 203/618-8793 jdarcangelo@nfor.com |
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