Media Metrix Appoints David Stewart-Hunter Chief Executive Officer of Media Metrix in Australia.NEW YORK--(BUSINESS WIRE)--Sept. 28, 1999-- Former Managing Director of ACNielsen and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Saatchi & Saatchi Australia joins Media Metrix' worldwide senior management team Media Metrix (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : MMXI MMXI Media Metrix ), the worldwide leader and pioneer in Internet and Digital Media measurement, today announced the appointment of David Stewart-Hunter as Chief Executive Officer of Media Metrix in Australia. In his new role Stewart-Hunter will head Media Metrix' Australian operations, the first-ever, independent, meter-based Internet and digital media audience measurement service for Australia. As the head of Media Metrix' Australia, David Stewart-Hunter is responsible for managing all Australian operations, overseeing client relations, and building a strong research and client services team. Media Metrix' Australian offices will be based in Sydney. "By putting the industry's most knowledgeable experts in place, we are able to round out quickly our coverage of the worldwide digital media measurement field," said Mary Ann Packo, President, Media Metrix. "David's knowledge of the Australian market and his advertising and research experience will further Media Metrix' goal of becoming the worldwide standard in Internet audience measurement." "I am thrilled to be part of this exciting organization and at the forefront of the Internet's development in Australia," said David Stewart-Hunter, CEO, Media Metrix in Australia. "Media Metrix brings a whole new level of intelligence to the Internet industry in Australia and will help online business here maintain its rapid growth." Prior to joining Media Metrix, Stewart-Hunter was Managing Director of ACNielsen's custom research division and before that Chief Executive and board member of Saatchi & Saatchi Australia. Stewart-Hunter has more than 20 years experience in strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. and research, having started his career in the UK with Leo Burnett For the company, see . Leo Burnett (October 21, 1891 - June 7, 1971) was an advertising executive famous for creating such icons as the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up "Spot", and Tony the Advertising. Stewart-Hunter is currently deputy chairman of the Market Research Society of Australia and served as chairman of the Advertising Federation of Australia The federation of Australia was the process by which the six separate British colonies of New South Wales, Queensland, South Australia, Tasmania, Victoria and Western Australia formed a federation. from 1993 - 1994. He has written many papers and articles on advertising, communications and research and is a frequent conference speaker. His other activities include the advertising industry's Ethics Working Group, of which he is a founding member. He holds an honors degree in English from Cambridge University Cambridge University, at Cambridge, England, one of the oldest English-language universities in the world. Originating in the early 12th cent. (legend places its origin even earlier than that of Oxford Univ. , England. About Media Metrix Media Metrix, Inc., the worldwide pioneer and leader in Internet and Digital Media measurement, has active operations across multiple regions of the world including the United States, Europe (under its wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. MMXI Europe), and parts of Asia Pacific. Media Metrix is the industry's source for the most reliable, comprehensive and timely audience ratings and e-commerce measurement services. The company utilizes its patented metering methodology to measure actual Internet and digital media user behavior in real-time - click-by-click, page-by-page, second-by-second. Media Metrix provides leading financial services companies, advertising agencies, new and traditional media companies, e-commerce marketers and technology companies with comprehensive coverage of all digital media. For more information about Media Metrix, please visit www.mediametrix.com "Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. " Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995: Statements in this press release regarding Media Metrix, Inc.'s business which are not historical facts are "forward looking statements" that involve risks and uncertainties. We refer you to the documents the Company files from time to time with the Securities and Exchange Commission. These documents contain and identify important factors that could cause actual results to differ materially from those contained in our projections or forward-looking statements. |
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