Media Machines Acquires Virtock Technologies; Leading X3D Technology Provider Expands Product Line with Authoring Tool; First Ever End-to-End Solution for Deploying Industry-Standard 3D Content.

SAN FRANCISCO -- Today Media Machines (www.mediamachines.com), the leading provider of technology and solutions for real-time 3D communication, announced that it has acquired Virtock Technologies, Inc., the developer of Vizx3D, an affordable real-time 3D authoring and publishing tool for the Web. Future versions of Vizx3D will be integrated with Media Machines' award-winning Flux(TM) platform, providing the industry's first-ever end-to-end solution for designing and deploying interactive media content compatible with X3D, the ISO standard for 3D graphics ratified by the International Standards Organization (ISO) and adopted by the Moving Picture Experts Group (MPEG).

"Real-time 3D is pervading the interactive media landscape," noted Tony Parisi, creator of Flux and president of Media Machines. "From entertainment to e-commerce to education, content developers are employing 3D graphics in their web media offerings on a daily basis." Parisi continued, "Lack of standardized formats and poor integration of authoring and playback software have been traditional impediments to the broad proliferation of this evolving medium. With the acquisition of Virtock Technologies, Media Machines has taken a definitive step toward providing an industrial-strength, open development platform at a price point that everyone can afford."

Media Machines also announced that Virtock president Keith Victor will join the company as vice president of engineering in charge of tools development. Mr. Victor, an early innovator in real-time 3D tools, founded Virtock in 1999 to develop Web3D authoring products. "I am very excited about this merger of technologies and talents," exclaimed Victor. "The prospect of integrating Vizx3D's ease of authoring with the robust X3D infrastructure provided by Flux is exhilarating. I look forward to joining forces with the leaders in this growing industry to produce a world class authoring and deployment platform."

About Flux

Flux Version 1.2 features a highly optimized engine for rendering X3D content, a set of application programmer interfaces (APIs) enabling third-party development, and a one-click installable media player plug-in for viewing X3D content embedded in web pages. Flux is suitable for use in a variety of commercial settings, including turnkey products, web sites, and enterprise applications.

Flux Version 1.2 is available for Windows and runs as a plug-in for use in Internet Explorer and other web browsers, and as an ActiveX component in Windows applications. In the future, other operating systems will be supported. Flux 1.2 is available for download at the Media Machines web site (http://www.mediamachines.com).

About Media Machines (www.mediamachines.com)

Media Machines is the leading provider of technology and solutions for real-time 3D communication. Media Machines is spearheading the development of standards and technologies that lower the barrier of entry and total cost of ownership for developing real-time rich media applications. Media Machines was founded in 1999 by Tony Parisi, co-creator of the Virtual Reality Modeling Language (VRML) and Extensible 3D (X3D), the ISO standards for 3D graphics on the World Wide Web.

About Virtock Technologies (www.virtock.com)

Virtock Technologies, Inc. delivers real-time 3D technologies that provide artists and digital media developers the power to create visually advanced 3D applications. Virtock's X3D authoring product, Vizx3D, helps developers create visually advanced X3D multimedia presentations for corporate communications, hobbyist web sites, online worlds, and interactive media presentations deliverable on the Web.