Media Brains (Naples, FL), a company that provides lead management and ROI measurement services for the publishing industry, has acquired Berkshire Information Systems (Lenox, MA), a company that provides reader service and lead management products for the publishing industry.Media Brains (Naples Naples, city, Italy Naples, Ital. Napoli, city (1991 pop. 1,067,365), capital of Campania and of Naples prov., S central Italy, on the Bay of Naples, an arm of the Tyrrhenian Sea. , FL), a company that provides lead management and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). measurement services for the publishing industry, has acquired Berkshire Berkshire (bärk`shĭr, –shər, bûrk`–) or Berks (bärks, bûrks), former county, S central England. Information Systems (Lenox, MA), a company that provides reader service and lead management products for the publishing industry. No terms were given. Media Brains said the deal will expand its reader service business by 80%, adding 240 magazine to the 300 it already serves. |
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