Media Blitz Launched by ModaCAD Establishes Fashion Trip Brand.

LOS ANGELES--(BUSINESS WIRE)--Sept. 15, 1998--ModaCAD Inc. (Nasdaq/NMS:MODA) Tuesday announced the launch of an extensive promotional campaign intended to establish the Fashion Trip brand among its target demographic of young women between the ages of 15 and 28.

Fashion Trip, a revolutionary new Web-enabled e-business application, represents the first phase of ModaCAD's long-term strategy to dominate the fashion e-business market.

Hitting newsstands Tuesday, the October issues of Cosmopolitan, JANE, Mademoiselle, and Seventeen contain strategically placed full-page advertisements for Fashion Trip. The ad will also run in the November issues of these magazines as well as the November and December issues of YM.

Based on the Spring 1998 report by Mediamark Research Inc. (MRI), an independent syndicated research company, combined readership of these publications on a monthly basis equals approximately 34,323,000 readers. These five publications comprise the top fashion magazines targeted at demographics similar to those of Fashion Trip's.

The advertisement was created especially for ModaCAD by Lambesis Advertising, an award winning firm that specializes in marketing to young consumers.

Joyce Freedman, chief executive officer of ModaCAD, said: "The reach of our promotional campaign is staggering. ModaCAD's ad campaign alone is expected to reach tens of millions of fashion-conscious consumers. If you combine these numbers with those of our college and high school tours, mall events, and trade shows, the numbers become overwhelming."

Lori Burgess, Seventeen's publisher, stated: "Our readers, which equate to 13 million consumers every month, 50 percent of all teen-agers, and 1 out of every 5 women ages 18-24, will really be clued in to what Fashion Trip is all about.

"Beginning this fall, we will have a nice surprise for Seventeen readers. We plan to package the Fashion Trip CD-ROM with the cover and put it out on the newsstands in key markets nationwide."

ModaCAD is currently on nationwide university and college tours in order to distribute promotional versions of the Fashion Trip software to thousands of young female consumers. Fashion Trip promotional CDs will also be distributed by the Fashion Institute of Design and Merchandise (FIDM) on its upcoming tour of more than 16,000 high schools nationwide.

Fashion Trip, co-developed with Intel Corp. and published by Sierra On-Line Inc., is an interactive, Web-enabled, online shopping experience that incorporates updatable 3-D fashion stores and allows users to access merchandise in a personalized environment. ModaCAD's product is a unique e-business program combining technology, fashion, beauty, and entertainment in one lifestyle venue.

ModaCAD is rapidly becoming a premier developer and supplier of digital content management technology, enabling advanced product visualization for electronic commerce. For the past 10 years, it has leveraged its core, patented rendering technology into a variety of electronic merchandising products primarily targeted at the home design, home furnishings, apparel and industrial-design industries.

CONTACT: ModaCAD Inc., Culver City, Calif.

310/751-2100, 310/751-2120 (fax)

http://www.modacad.com

Gail Laguna, [e-mail] (investors)

Linda Freedman, [e-mail]