Media Alert: ARM Developers' Conference 'Product Lift-Off' Press/Analyst Event Brings Together Major Technology Announcements in Exclusive Forum.SANTA CLARA, Calif. -- Major new product and technology announcements at the ARM Developers' Conference are being presented Oct. 19 at a series of press events that will be organized by product category to accommodate the busy schedules of editors and analysts attending the show. The conference's innovative Product Lift-Off program will bring together the latest breakthroughs from more than a dozen leaders in ARM-related graphics/multimedia hardware and software, software debug, system-on-chip (SoC), microcontroller, and security applications. The program is open exclusively to members of the press and analysts, who are invited to register now at http://www.rtcgroup.com/arm/press.php. The three-day ARM Developers' Conference, produced by ARM, RTC See real time clock. , and ConVergence Promotions, runs Oct. 19 through 21 at the Santa Clara Convention Center and will include more than 195 classes, panel discussions, and labs. All events are free for registered members of the press and analysts. Each concise 15-minute presentation in the Product Lift-Off press event will allow journalists to maximize the news they take away from the show. The complete schedule follows. 11:15 - 11:30 a.m. Oki Semiconductor Oki presents two integrated 32-bit ARM9496E-S based microcontrollers. New features include USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. 2.0 MAC/PHY, ATA/IDE Ultra DMA 66, NAND (Not AND) A Boolean logic operation that is true if any single input is false. Two-input NAND gates are often used as the sole logic element on gate array chips, because all Boolean operations can be created from NAND gates. See flash memory. , and a 16-bit stereo codec. Contact: Dave Murray, dmurray@nealemay.com. 11:45 a.m. - 12 p.m. Atmel Introducing Smart ARM(R) Microcontrollers priced below $3, including architectural elements that enable atomic bit-manipulation and a DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. controller that allows block data transfers. Contact: Nancy Green, green@william-baldwin.com. 1 - 1:15 p.m. Freescale Semiconductor Freescale Semiconductor unveils new technology for the mobile multimedia player market, showing its latest reference design based on the i.MX21 multimedia applications processor. Contact: Jeanette Maxfield, JeanetteMaxfield@freescale.com. 1:25 - 1:40 p.m. Hantro Hantro introduces its next-generation hardware accelerated video decoder, first in a family of multi-format codecs specifically tailored for mobile SoC designs. Contact: Tony Hope, tony.hope@hantro.com. 1:50 - 2:05 p.m. Toshiba and HelloSoft Toshiba and HelloSoft demonstrate a DSP-free, IP phone solution on a TAEC TAEC Toshiba America Electronic Components, Inc. TAEC Thailand Atomic Energy Commission embedded controller based on the ARM926EJ-S core. Contact: Gautam Batta, gautam@hellosoft.com. 2:15 - 2:30 p.m. Tata Elxsi Tata Elxsi presents a variety of licensable components for CE SoC makers, ODMs, and OEMs, including standards-based audio/video codec libraries. Contact: L. R. Bhat, lrbhat@tataelxsi.co.in. 2:40 - 2:55 p.m. SRS Labs SRS Labs demonstrates its WOW XT(TM) audio enhancement solution for MontaVista Linux and its TruSurround XT virtual surround technology, now optimized for ARM processors. Contact: Jennifer Drescher, jenniferd@srslabs.com. 3:05 - 3:20 p.m. InterNiche Technologies InterNiche unveils a pipelined architecture providing synchronous and asynchronous Refers to events that are not synchronized, or coordinated, in time. The following are considered asynchronous operations. The interval between transmitting A and B is not the same as between B and C. The ability to initiate a transmission at either end. encryption abilities for use in embedded devices, where its security algorithms can be transparently added, deleted, or re-implemented. Contact: Larry Larder, llarder@iniche.com 3:30 - 3:45 p.m. Macraigor Systems Macraigor launches a USB 2.0 device for JTAG (Joint Test Action Group) An IEEE standard for boundary scan technology. See scan technology. JTAG - Joint Test Action Group (IEEE (Institute of Electrical and Electronics Engineers, New York, www.ieee.org) A membership organization that includes engineers, scientists and students in electronics and allied fields. Standard 1149.1) for embedded system developers. Contact: Craig Haller, craig@macraigor.com. 3: 55 - 4:10 p.m. ImageCraft ImageCraft introduces a C compiler for ARM that comes with easy-to-use IDE, optimized code generation, and future path to EC++. Contact: Richard Mann, richard@imagecraft.com. 4:20 - 4:35 p.m. Averant Averant and ARM will jointly announce a new tool, based on formal methods, for verifying that designs obey the AMBA AMBA Area Metropolitana de Buenos Aires (Spanish) AMBA Advanced Microcontroller Bus Architecture AMBA American Mold Builders Association AMBA American Mustang and Burro Association AMBA Association of Master of Business Administration AXI protocol rules. Contact: Dr. Ramin Ramin (Gonystylus) is a genus of about 30 species of hardwood trees native to southeast Asia, in Malaysia, Singapore, Indonesia, Brunei, the Philippines, and Papua New Guinea, with the highest species diversity on Borneo. Hojati, rhojati@averant.com. 4:45 - 5 p.m. KiloPass Technology KiloPass is introducing embedded NVM technology for standard logic CMOS (Complementary Metal Oxide Semiconductor) Pronounced "c-moss." The most widely used integrated circuit design. It is found in almost every electronic product from handheld devices to mainframes. processors, offering secure mega-bit, field-programmable storage for SoC designs. Contact: Georgia Marszalek, Georgia@ValleyPR.com. |
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