Media 100 to Demonstrate Resolution Independent HD/SD Editing Solution for Mac OS X at NAB2003; Newly-Developed HDX Technology Powers Media 100 iHD.

Business Editors/High-Tech Writers

NAB2003

MARLBORO, Mass.--(BUSINESS WIRE)--March 26, 2003

Media 100 Inc. (NASDAQ: MDEA), a leading provider of advanced media systems, today announced plans to conduct a technology demonstration of a new Mac OS X-based HD/SD editing system at NAB2003 in April. The groundbreaking nonlinear system, dubbed Media 100 iHD, incorporates newly-developed HDX Technology(TM) ("HDX") that features 10-bit uncompressed HD and SD I/O and real-time, broadcast-quality format conversion between any HD and SD formats. With HDX, Media 100 iHD is the first system of its kind to support resolution independent mixing and matching of HD and SD source material in the same timeline plus 10-bit uncompressed native HD editing--at a price expected to be under $10,000.

"We're hearing from more and more of our tens of thousands of Media 100 i editors that they are facing jobs with source material originating on HD," said Mike Savello, vice president of dual stream systems at Media 100. "Their requirements include mixing HD source with SD source and even mixing HD source acquired in multiple different HD formats. Unfortunately the only systems that support this today are priced significantly above $100,000. By incorporating our new HDX Technology into Media 100 iHD, we can meet these challenges at an affordable price point we think will engender broad adoption."

Field-Proven

Media 100 iHD incorporates the award-winning Media 100 i software, which the Company has developed and refined for ten years. The Media 100 i software supports Apple's Mac OS X operating system and Aqua user interface, and gives Media 100 iHD many powerful, field-proven editorial, content design, and third-party interoperability functions, such as:

-- DirectEdit(TM) technology providing access to most system functions directly and easily from the timeline--gone is the tedium of hunting through layers of menus;

-- InstantMedia(TM) integration for native media compatibility with any QuickTime application;

-- Unmatched Adobe After Effects integration enabling Media 100 i timeline elements to be exported as separate After Effects layers for independent manipulation;

-- Native-YUV color correction for professional results;

-- Advanced sound design support for real-time audio EQ, reverb and dynamics processing on up to 24 tracks of audio;

-- Direct timeline access to advanced Boris character generation and video effects processing.

Powered By HDX

The HDX Technology that gives Media 100 iHD its HD/SD power includes a high-density HDX PCI card supporting 10-bit uncompressed input and output of all the HD and SD digital television formats defined by SMPTE 292M and SMPTE 259M. These include:

-- 1080p/30/29.97/25/24/23.976 (SMPTE 274M);

-- 1080i/30/29.97/25/24/23.976 (SMPTE 274M);

-- 720p/60/59.94/50/30/29.97/25/24/23.976 (SMPTE 296M);

-- 1035i/30/29.97 (SMPTE 260M);

-- 525/60 (NTSC - SMPTE 259M);

-- 625/50 (PAL - SMPTE 259M).

HDX Broadcast Format Conversion

Real-time, broadcast-quality format conversion is a breakthrough of Media 100 iHD powered by HDX. Broadcast format conversion enables Media 100 iHD to convert from any HD format to any HD format, from any SD format to any HD format, and from any HD format to any SD format--in real time.

This powerfully flexible capability lets users master to any HD or SD format, regardless of the source format. Also, broadcast format conversion lets them mix and match HD and SD source material in a single timeline. This simplicity and format flexibility in an open desktop solution is unprecedented.

Picture Quality

The high picture quality of Media 100 iHD is a breakthrough too. Starting with 10-bit quantization, HDX Technology employs high-precision digital signal processing throughout and employs sophisticated real-time algorithms to ensure superior picture quality, such as:

-- Real-time motion-adaptive de-interlacing with edge detection

that reduces temporal artifacts when converting interlaced

source material to progressive frames;

-- Real-time 3:2 pulldown processing that supports

film-originated source material;

-- Real-time cropping, scaling, and letterboxing that allows

users to easily convert between images of 16:9 and 4:3 aspect

ratios.

Expected Availability and Pricing

At NAB2003 the Company plans to listen to customers' HD editing requirements and conduct a formal survey on the show floor to capture and analyze those requirements. The Company expects first shipments of Media 100 iHD to start before the end of 2003. The expected price is $9,995 for Media 100 iHD software and hardware (HDX). Complete Media 100 iHD system configurations, including a workstation and high-speed media storage, are expected to start at approximately $20,000. Shipment dates and pricing are subject to change or cancellation. For more information on Media 100 iHD, please call [phone].

About Media 100

Media 100 develops award-winning advanced media systems for content design, enabling creative professionals to design highly evocative effects-intensive work on a personal computer. Creative artists and content design teams around the world use Media 100's Emmy Award-winning solutions. The Company is headquartered in Marlboro, Massachusetts. For more information, please visit www.media100.com.

Media 100 and i are registered trademarks and HDX Technology, DirectEdit and InstantMedia are trademarks of Media 100 Inc. All other products and brand names are trademarks or registered trademarks of their respective holders.

www.media100.com