Media 100 agrees to bundle Macromedia's new video editing software with next generation Vincent digital video engine for Windows NT; Industry Leaders to Use Apple Computer's QuickTime Standard for Windows NT Platform.SAN FRANCISCO--(BUSINESS WIRE)--Sept. 3, 1996--Macromedia and Media 100 today announced they have agreed to an OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and deal under which Media 100 and its next generation Vincent digital video engine will be bundled with Macromedia's upcoming digital video software application code-named KeyGrip. Macromedia's newest digital video product is being developed by Randy Ubillos and Tim Myers, the award-winning team that designed and engineered four versions of the digital video industry's pioneering Adobe Premiere software. KeyGrip will support professional features including instant playback of edits, real-time effects, real-time audio mixing and digital video effects Visual effects created in the computer that provide interesting transitions from one scene to another rather than just switching frames. They include fading or dissolving the frame, wiping one frame over another and flipping the frame. See wipe, morphing and digital effects. (DVE See digital video effects. ). A new extended architecture version of the industry-leading Vincent digital video engine will power the Media 100/KeyGrip offering. Extended Vincent architecture is a highly scalable digital video platform comprising signal processing circuitry, industry-standard bus and peripheral connectors, and an upgrade framework that provides for future, in-the-field enhancements of hardware and software capabilities. The new architecture will be the first personal-computer-based digital video system to be fully compliant with the broadcast-industry standard CCIR See ITU. 601 recommendation. The extended architecture will offer 4:2:2 digital component signal processing exclusively in the YUV The color encoding system used for analog television worldwide (NTSC, PAL and SECAM). The YUV color space (color model) differs from RGB, which is what the camera captures and what humans view. color space; SMPTE-259 serial digital input/output; user-selectable pixel displays (640 x 480, 720x 486, 768 x 576, 720x576); Movie 2 bus connector; and a second JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. codec (1) (enCOder/DECoder) A hardware circuit that performs analog-to-digital conversion (ADC) and digital-to-analog (DAC) conversion. When analog signals are entered into a computer, cellphone or other device via a microphone or video source such as VHS tape or analog TV, for real-time dual-stream capability, enabling virtually lossless See lossless compression. (algorithm, compression) lossless - A term describing a data compression algorithm which retains all the information in the data, allowing it to be recovered perfectly by decompression. Unix compress and GNU gzip perform lossless compression. high-data-rate (300+ KB/frame) processing of transition (and 3D) effects. The companies plan to implement the Windows NT version of their products using Apple Computer's industry-standard QuickTime dynamic media technology. Macromedia and Media 100 plan to ship product based on their collaboration in the first half of 1997. Pricing, capability, distribution information and release dates will be announced at a later date. "Macromedia has worked closely with a broad range of video editors and cinematographers to ensure KeyGrip will meet the requirements of video and film professionals without compromising ease-of-use and accessibility for non-professionals," said John Molinari, general manager of the Multimedia Group, makers of Media 100. "KeyGrip coupled with Vincent's unique digital video architecture will be ideal for anyone aspiring to deliver broadcast quality results from the desktop." Tim Myers, Macromedia's director of video products marketing, said: "Media 100's unique Vincent digital video engine is the ideal hardware platform for KeyGrip. Together, they deliver the industry's leading open systems solution for digital video authoring." "With QuickTime for Windows, Macromedia's KeyGrip software and Media 100's next generation Vincent digital video engine, PC developers can feel confident that they can save time and money while getting products into customer hands more quickly and efficiently," said Anthony Dolph, director of marketing, Media 100. QuickTime, a pervasive industry standard for broadcast, Internet and CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). content authoring, playback and delivery, is a multiplatform architecture for storing, editing and playing synchronized video, sound, music, graphics and text. Except for the historical information contained herein, the matters discussed in this news release regarding Macromedia's products are foward looking statements that involve risks and uncertainties, detailed from time to time in the company's SEC reports, including its annual report of Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the fiscal year ended March 31, 1996. About Macromedia Macromedia, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : MACR MACR Macromedia (stock symbol) MACR Missing Air Crew Report MACR Major Accident Control Regulations (UK) MACR Monthly Arrest and Citation Register MACR Modified And Combinable REMIC ) is the leading provider of cross-platform software tools for Web publishing, multimedia and graphics. Headquartered in San Francisco, only Macromedia delivers a complete, affordable set of software tools for digital media creation and delivery anywhere. Macromedia's award-winning products for Windows, Macintosh and the Internet are available to business, education, and government customers worldwide in more than 50 countries. Additional information on Macromedia is available on the Internet at http://www.macromedia.com About Media 100 Media 100 products constitute a family of digital media authoring systems that couple broadcast image/audio quality with a complete set of tools for video and multimedia production in an open system environment. Media 100 products empower video and communications professionals to compose their own programs from start to finish, with low overhead costs, all on one system. More than 8,000 Media 100 systems have been installed worldwide since the product first shipped in late 1993. Users of Media 100 systems range from broadcasters like MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. and the BBC BBC in full British Broadcasting Corp. Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927. to corporations like Duracell and Lufthansa, universities, government offices and creative individuals who produce video programs, multimedia titles and animations from their home suites. Media 100 products are manufactured by the Multimedia Group, a business unit of Data Translation, Inc. (Marlboro, Mass., USA). Data Translation's common stock is listed on the NASDAQ national market under the symbol "DATX." Discover Media 100 on the Internet: Media 100 Home Page URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. - http://www.media100.com Media 100 World Wide Users Group URL --http://www.callamer.com/~boomer/media100 -0- Data Translation, Media 100 and the Media 100 logo are registered trademarks and Vincent is a trademark of Data Translation, Inc. Apple and QuickTime are registered trademarks of Apple Computer, Inc. Product names are trademarks or registered trademarks of Macromedia, Inc., as indicated. All other products and brand names are trademarks or registered trademarks of their respective holders and are hereby acknowledged. All specifications are subject to change. CONTACT: Macromedia Mary Leong 415/252-2118 pr@macromedia.com or Media 100 Patrick Rafter 508/460-1600 prafter@media100.datx.com or The Weber Group Jill Bettger 617/520-7015 jbettger@webergroup.com |
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