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Media 100 844/X Allows Visual Productions to Realize Immediate ROI With Fast Production Turnarounds.


Business/Technology Editors

MARLBORO Marlboro or Marlborough (märl`bərō), city (1990 pop. 31,813), Middlesex co., E Mass.; settled on the site of a Native American village 1657, inc. as a city 1890. , Mass.--(BUSINESS WIRE)--Aug. 6, 2002

First Canadian site to acquire Media 100's

breakthrough multi-layer content design system expects

purchase to pay for itself in six months

Media 100 Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: MDEA MDEA 3,4-Methylenedioxy-N-Ethylamphetamine (empathogenic/psychedelic drug closely related to MDMA)
MDEA Master Data Exchange Agreement
MDEA Methyl Di-Ethyl Amine
), a leading developer of advanced media systems, announced installation of the Company's breakthrough 844/X system for multi-layer content design at Visual Productions, a move that is allowing the Canadian-based commercial and corporate producer to turn around high-end broadcast and commercial projects in record time. The first Canadian site to maximize the fast, integrated editing and compositing workflow and unprecedented image quality enabled by 844/X, Visual Productions is using the system to increase its productivity and profitability by completing complex, multi-layer projects more rapidly than ever before.

"Our high-end commercial and agency work is requiring us to layer more and more graphics with text and live or still images. Before we had 844/X, it would take hours to create a final composite to show the client and then just one minor adjustment or change would require us to completely re-render the piece," said Keith McKenzie Keith McKenzie (Born 26th April 1922) is a former Australian rules footballer in the Victorian Football League, VFL. Internal Links
  • 1950 VFL season
External links
  • Keith McKenzie career stats
References
, Visual Productions' technical director and partner. "Now we can do more work in less time while also offering clients immediacy im·me·di·a·cy  
n. pl. im·me·di·a·cies
1. The condition or quality of being immediate.

2. Lack of an intervening or mediating agency; directness: the immediacy of live television coverage.
, flexibility and collaboration they've never had before. In fact, we just turned around two effects-laden 30-second spots in two days using 844/X. With that kind of increased productivity, we expect our system purchase to have paid for itself in a matter of months."

"Visual Productions' design-heavy, layer-intensive work truly takes advantage of the workflow and performance benefits of 844/X. The system's signature Intelligent Layering Architecture (ILA ILA
abbr.
insulinlike activity
) on top of our GenesisEngine media supercomputer supercomputer, a state-of-the-art, extremely powerful computer capable of manipulating massive amounts of data in a relatively short time. Supercomputers are very expensive and are employed for specialized scientific and engineering applications that must handle very  enables users to composite a virtually unlimited number of layers at speeds that are orders of magnitude faster than currently available systems," said Dave Cobosco, vice president of marketing for Media 100. "844/X offers editors and producers a unique and affordable solution with its fast multi-layer editing and compositing for the deadline-driven broadcast, commercial and corporate world."

Among the first projects completed by Visual Productions' using 844/X is a set of 30-second television spots promoting Manitoba Hydro's sponsorship of the 2002 North American Indigenous Games The North American Indigenous Games is a multi-sport event involving indigenous North American athletes staged intermittently since 1990. The Games are managed by the Native American Sports Council, Inc., a non-profit member organization of the United States Olympic Committee. . The company combined client-supplied still photographs with multi-layered animated background elements and animated type to create the high-end spots in just over two days -- a feat Visual Productions says would have been impossible without the real-time capabilities of the 844/X.

"The client was thrilled with what we were able to achieve on such a short timeline," said Visual Productions' Producer/Director Scott Powell Scott Powell was born in Dallas, Texas, on August 13, 1948. He was a founding member of Sha Na Na, which began at Columbia University in 1969, under the name The Kingsmen. The group's name was later changed to avoid confusion with another band of the same name. . "If we had used any other solution to work with so many pre-comps and layers, we'd still be rendering -- or we would have had to simplify the graphics and backgrounds significantly."

844/X will also benefit Visual Productions' many bilingual bi·lin·gual  
adj.
1.
a. Using or able to use two languages, especially with equal or nearly equal fluency.

b.
 clients because it will allow projects produced in English to be easily versioned into French. "Until now, creating a French version meant not just changing the text but also re-rendering everything within the project, including backgrounds," McKenzie added. "No matter how elaborate or layered you get, with 844/X you only have to change the text and voiceover, both of which will play back in real time. This alone offers huge savings in both time and money."

Based in Winnipeg, Manitoba, Visual Productions has been producing television, commercial, corporate, education and information projects since 1983. Working for a very diverse client base, the firm is one of Manitoba's largest full-service production facilities.

844/X is available immediately worldwide with prices starting at $65,995 for a base system including a 1.7 GHz Dual Processor Compaq W8000, Matrox G550 Graphics card, Wacom 6x8 tablet, and 360 GB of storage. 844/X is available exclusively through authorized au·thor·ize  
tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es
1. To grant authority or power to.

2. To give permission for; sanction:
 844/X value-added resellers A value-added reseller (VAR) is a company that adds some feature(s) to an existing product(s), then resells it (usually to end-users) as an integrated product or complete "turn-key" solution. .

For more information, or to obtain a comprehensive list of authorized resellers, please call (800) 773-1770 or visit www.media100.com.

About Media 100

Media 100 develops award-winning advanced media systems for content design, enabling creative professionals to design highly evocative e·voc·a·tive  
adj.
Tending or having the power to evoke.



e·voca·tive·ly adv.
 effects-intensive work on a personal computer. Creative artists and content design teams around the world use Media 100's Emmy Award-winning solutions. The Company is headquartered in Marlboro, Massachusetts. For more information, please visit www.media100.com.

Media 100, 844/X and Intelligent Layering Architecture are registered trademarks of Media 100 Inc. All other products and brand names are trademarks or registered trademarks of their respective holders.

www.media100.com
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 6, 2002
Words:739
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